Sandra Femenia Almerich
Biographic Data
| ID | 1376883 |
|---|---|
| NAME | Sandra Femenia Almerich |
| GIVEN NAMES | Sandra Femenia |
| FAMILY NAME | Almerich |
| SIGNATURE | ALMERICH S F |
| AFFILIATIONS | Universidad Cardenal Herrera CEU |
| ORCID | 0000-0003-1986-6421 |
| VERIFIED | Yes |
| TOTAL WORKS | 6 |
| TOTAL CITATIONS | 1 |
| WORKS AS AUTHOR | 6 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2014 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 1 |
Medios, relaciones públicas y prevención del consumo de drogas en la era de la desinformación
España es uno de los países europeos con mayor índice de consumo de drogas. Sin embargo, la sociedad no sitúa este asunto entre los más preocupantes. Además, el ámbito de la salud es especialmente sensible a las noticias falsas (fake news), siendo clave para combatirlas la comunicación. El objeto de la investigación es analizar la relación entre organizaciones y medios como público clave en la comunicación orientada a la prevención del consumo de…
The best advertising strategy to communicate about the Paralympic Games
This article presents the results of an integrative of the Most research to date on the media treatment of the Paralympic Games has used content analysis and the comparative method to determine whether people with disabilities are being discriminated against by the media. However, the need to investigate the effect of media communications on audiences has long been recognized. This study presents the results of a visual analysis of two advertisin…
Perspectiva de género en campañas preventivas de seguridad vial y drogas
An analysis of campaigns to prevent the consumption of addictive substances and to favor road safety in Spain from 2011 to 2020 is carried out from a gender perspective. The results reveal how women have been represented in such campaigns in recent years. A quantitative methodology is applied based on longitudinal and categorical content analyses. The corpus used in the investigation comprises 81 pieces from 24 campaigns run by public and private…
Relações públicas e campanhas sobre segurança rodoviária e consumo de drogas
Esta investigação mede a eficácia das relações com os média em campanhas sobre segurança rodoviária e drogas. Espanha consta entre os países europeus com maior sinistralidade rodoviária por consumo de drogas (Instituto Nacional de Toxicología y Ciencias Forenses, 2017) e, em consequência, diversas organizações realizam campanhas de prevenção. Xifra (2011) vincula este tipo de campanhas sociais às relações públicas, já que as relações com os média…
La Comunicación política en los “Social media”
The present research aims to analyze online communication Democratic Party of the United States in 2008 primary elections. The interest of the topic covered in this research is the fact observed by studying political communication in recent times, a change of language because of the technological revolution, the development of new channels and media, and the involvement of the citizens of this technological development
Progresión de la gestión del patrocinio deportivo en España. ¿Siglo XXII
Economic crises deepen the wit and it is a suitable period to gamble and innovate. Prior to the current situations, they have brought about them new paradigms in the field of communication, fruit of this need for change that leads to a sector or market affected by the economic downturn. The sponsorship, as a technique of communication, has lived it; and at the present time it must reinvent itself and adapt and progress. This paper defends that th…
The best advertising strategy to communicate about the Paralympic Games
This article presents the results of an integrative of the Most research to date on the media treatment of the Paralympic Games has used content analysis and the comparative method to determine whether people with disabilities are being discriminated against by the media. However, the need to investigate the effect of media communications on audiences has long been recognized. This study presents the results of a visual analysis of two advertisin…
La Comunicación política en los “Social media”
The present research aims to analyze online communication Democratic Party of the United States in 2008 primary elections. The interest of the topic covered in this research is the fact observed by studying political communication in recent times, a change of language because of the technological revolution, the development of new channels and media, and the involvement of the citizens of this technological development
Progresión de la gestión del patrocinio deportivo en España. ¿Siglo XXII
Economic crises deepen the wit and it is a suitable period to gamble and innovate. Prior to the current situations, they have brought about them new paradigms in the field of communication, fruit of this need for change that leads to a sector or market affected by the economic downturn. The sponsorship, as a technique of communication, has lived it; and at the present time it must reinvent itself and adapt and progress. This paper defends that th…
Relações públicas e campanhas sobre segurança rodoviária e consumo de drogas
Esta investigação mede a eficácia das relações com os média em campanhas sobre segurança rodoviária e drogas. Espanha consta entre os países europeus com maior sinistralidade rodoviária por consumo de drogas (Instituto Nacional de Toxicología y Ciencias Forenses, 2017) e, em consequência, diversas organizações realizam campanhas de prevenção. Xifra (2011) vincula este tipo de campanhas sociais às relações públicas, já que as relações com os média…
Perspectiva de género en campañas preventivas de seguridad vial y drogas
An analysis of campaigns to prevent the consumption of addictive substances and to favor road safety in Spain from 2011 to 2020 is carried out from a gender perspective. The results reveal how women have been represented in such campaigns in recent years. A quantitative methodology is applied based on longitudinal and categorical content analyses. The corpus used in the investigation comprises 81 pieces from 24 campaigns run by public and private…
The best advertising strategy to communicate about the Paralympic Games
This article presents the results of an integrative of the Most research to date on the media treatment of the Paralympic Games has used content analysis and the comparative method to determine whether people with disabilities are being discriminated against by the media. However, the need to investigate the effect of media communications on audiences has long been recognized. This study presents the results of a visual analysis of two advertisin…
Medios, relaciones públicas y prevención del consumo de drogas en la era de la desinformación
España es uno de los países europeos con mayor índice de consumo de drogas. Sin embargo, la sociedad no sitúa este asunto entre los más preocupantes. Además, el ámbito de la salud es especialmente sensible a las noticias falsas (fake news), siendo clave para combatirlas la comunicación. El objeto de la investigación es analizar la relación entre organizaciones y medios como público clave en la comunicación orientada a la prevención del consumo de…
Humanities (4 works) · Art (3 works) · Business (3 works) · Journalism and Media Studies (3 works) · Political science (3 works) · Advertising (2 works) · Advertising and Communication Studies (2 works) · Communication and COVID-19 Impact (2 works) · Consumer Behavior in Brand Consumption and Identification (2 works) · Crime, Deviance, and Social Control (2 works)