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Irati Agirreazkuenaga Onaindia

Biographic Data

ID1377090
NAMEIrati Agirreazkuenaga Onaindia
GIVEN NAMESIrati Agirreazkuenaga
FAMILY NAMEOnaindia
SIGNATUREONAINDIA I A
AFFILIATIONSUniversity of the Basque Country
ORCID0000-0002-4258-7714
VERIFIEDYes
TOTAL WORKS14
TOTAL CITATIONS12
WORKS AS AUTHOR14
WORKS AS EDITOR0
FIRST PUBLICATION YEAR2012
LATEST PUBLICATION YEAR2026
H-INDEX2
  • Educommunication, critical dialogue and migration

    Open Access•Mayte Santos Albardía, Irati Agirreazkuenaga Onaindia et al.•ARTICLE•Revista Ibero-Americana de…•2026

  • Educomunicación, diálogo crítico y migraciones

    Open Access•Mayte Santos Albardía, Irati Agirreazkuenaga et al.•ARTICLE•Revista Ibero-Americana de…•2026

    Media discourse on migration, which is frequently biased, shapes social perceptions, thereby reinforcing the need for educommunicative tools that foster critical thinking and responsible information consumption. This study examines how future educators and journalists perceive migration and its media representations. Questionnaires and focus groups were conducted with 164 participants organised into eight groups. A total of 97.16% of the students…

  • Technology, education and critical media literacy

    Open Access•Mayte Santos Albardía, Simón Peña Fernández et al.•ARTICLE•Frontiers in Human Dynamics•2025•References: 13

    This study examines the impact of technology within media education, media literacy, and educommunication, and explores how these fields are perceived and understood by students and academic experts, focusing on the development of critical competencies and critical media literacy. Based on semi-structured in-depth interviews with leading experts in the field of critical media literacy, and a survey conducted with 141 university students in Commun…

  • Mediatised Participation

    Open Access•Simón Peña Fernández, Ainara Larrondo Ureta et al.•ARTICLE•Social Sciences•2024•References: 60

    The second generation of web tools shook the journalist profession approximately two decades ago with the proactive incorporation of audiences into the media. Citizen journalism and user-generated content arose as an object of interest due to the democratising value of participation attributed to them, with empowered citizens who could emulate the professional and institutional practises of journalists. However, difficulties soon came to the surf…

  • Beyond the Power of Audio in Native Transmedia Storytelling

    Open Access•Irati Agirreazkuenaga Onaindia, Mikel Ayllon•ARTICLE•Social Sciences•2023•References: 8

    This paper analyses a transmedia universe featuring a web series revolving around interpersonal relations and gender issues, which was then expanded using a musical podcast and a live concert. The project aims to discover production and narrative development strategies that define a native transmedia production, and how it might be expanded to build stories around complex and multidimensional contemporary themes. An analysis model is proposed to …

  • Educomunicación en la era de la hiperconectividad

    Open Access•Mayte Santos Albardía, Irati Agirreazkuenaga Onaindia et al.•ARTICLE•Comunicação, Mídia e Consumo•2023

    Vivimos en una sociedad hipermediatizada e hiperconectada, en la que sufrimos una infoxicación tecnológica que demanda la formación en competencias mediáticas para promover una ciudadanía crítica. La educomunicación basada en el diálogo sobre los medios se presenta como una herramienta idónea para abordar el uso de las TIC dentro de las aulas, fomentando el pensamiento crítico. Esta investigación realiza un recorrido por las definiciones asociada…

  • The politics and poetics of migrant narratives

    Open Access•Koen Leurs, Irati Agirreazkuenaga et al.•ARTICLE•European Journal of Cultural…•2020•Cited by: 5•References: 17

    Serving as the introduction to the special issue on ‘Migrant narratives’, this article proposes a multi-perspectival and multi-stakeholder analysis of how migration is narrated in the media in the last decade. This research agenda is developed by focussing on groups of actors that are commonly studied in isolation from each other: (1) migrants, (2) media professionals such as journalists and spokespersons from humanitarian organizations, (3) gove…

  • Hacia una mayor participación de la audiencia

    Open Access•Ainara Larrondo Ureta, Simón Peña Fernández et al.•ARTICLE•Estudios sobre el Mensaje…•2020•Cited by: 2•References: 2

    Los formatos transmedia se han convertido en una herramienta indispensable para optimizar la oferta multiplataforma de las empresas televisivas y conectar con las demandas de la audiencia, en especial niños y jóvenes. Para estas corporaciones, el desarrollo de estos formatos permite avanzar en su digitalización y en la creación de contenidos convergentes. En este contexto, el estudio analiza un caso de éxito transmedia, dirigido al público joven …

  • Is Anyone Listening? Audience Engagement through Public Media Related to the Scottish Independence Referendum

    Open Access•Irati Agirreazkuenaga Onaindia, Ainara Larrondo Ureta et al.•ARTICLE•Social Sciences•2019•References: 11

    This paper explores perspectives from which citizen participation in media debates on civic issues can be reconsidered by means of a review of the existing literature on this subject and a qualitative study of how one particular public service media programme facilitated audience engagement and involvement in public discussion leading up to a major political event. The first section provides a general discussion of what media organisations do to …

  • Digital news start-ups in Spain

    Open Access•Terese Mendiguren Galdospin, Irati Agirreazkuenaga Onaindia et al.•ARTICLE•Estudios sobre el Mensaje…•2019•Cited by: 1•References: 4

    Ongoing downsizing in the media sector has sparked a new start-up culture in the field of journalism. Over the past few years an increasing number of news organizations seeking to leverage social and symbolic rather than financial capital and cultivate employee as well as audience loyalty have entered the market (Wagemans, Witschge and Deuze, 2016). This paper examines El Diario (eldiario.es) and El Confidencial (elconfidencial.com). Qualitative …

  • Much more than airtime

    Irati Agirreazkuenaga, Irati Agirreazkuenaga Onaindia et al.•ARTICLE•New Community•2018•References: 17

    New opportunities for launching media projects targeting minority migrant audiences have emerged in the wake of international migration [Georgiou, Myria. 2001. “Mapping Diasporic Minorities and their Media in Europe. Studying the Media.” A working paper for the EMTEL project “Diasporic Minorities and Their Media: A Mapping.” http://www.lse.ac.uk/media@lse/research/EMTEL/minorities/papers/]. However, most start-up enterprises in this category fail…

  • The Convergence Process in Public Audiovisual Groups

    Ainara Larrondo Ureta, José Larrañaga et al.•ARTICLE•Journalism Practice•2012

    The digitization and diversification prompted by the development of Web divisions has situated media groups at a decisive point, requiring strategies of adaptation that necessarily involve multimedia convergence. This key term for understanding communication today alludes to a gradual process which has the integration of newsrooms as its goal and is making itself felt in different interrelated fields. In Europe, public audiovisual corporations su…

  • Convergencia de medios y redacciones

    Open Access•Ainara Larrondo Ureta, Ainara Larrondo et al.•ARTICLE•El Profesional de la Informacion•2012•Cited by: 2•References: 6

    This article offers results derived from research on the convergence process of the Basque public broadcasting group Euskal Irrati Telebista (EITB ). The essay focuses on the relationship and the synergies between EITB ’s radio, television and internet newsrooms, by analysing this group’s production and distribution model. This study is prompted by the convergent purposes made public by EITB in its most recent Strategic plan (2010-2013) and uses …

  • The role of the media in empowering minority identities

    Open Access•Irati Agirreazkuenaga, Irati Agirreazkuenaga Onaindia•ARTICLE•Media Culture & Society•2012•Cited by: 2•References: 7

    The Spanish Civil War ended with the imposition of a dictatorship (1939–75). During those years, Spanish was the only official language throughout Spain. However, in the 1960s the Basque language (spoken in the Basque Country, between Spain and France) would enter into the sphere of public communication thanks to the new rising media. Nevertheless, the Basque language was still generally viewed as a poor and marginal language. This article’s main…

  • The politics and poetics of migrant narratives

    Open Access•Koen Leurs, Irati Agirreazkuenaga et al.•ARTICLE•European Journal of Cultural…•2020•Cited by: 5•References: 17

    Serving as the introduction to the special issue on ‘Migrant narratives’, this article proposes a multi-perspectival and multi-stakeholder analysis of how migration is narrated in the media in the last decade. This research agenda is developed by focussing on groups of actors that are commonly studied in isolation from each other: (1) migrants, (2) media professionals such as journalists and spokespersons from humanitarian organizations, (3) gove…

  • Hacia una mayor participación de la audiencia

    Open Access•Ainara Larrondo Ureta, Simón Peña Fernández et al.•ARTICLE•Estudios sobre el Mensaje…•2020•Cited by: 2•References: 2

    Los formatos transmedia se han convertido en una herramienta indispensable para optimizar la oferta multiplataforma de las empresas televisivas y conectar con las demandas de la audiencia, en especial niños y jóvenes. Para estas corporaciones, el desarrollo de estos formatos permite avanzar en su digitalización y en la creación de contenidos convergentes. En este contexto, el estudio analiza un caso de éxito transmedia, dirigido al público joven …

  • Convergencia de medios y redacciones

    Open Access•Ainara Larrondo Ureta, Ainara Larrondo et al.•ARTICLE•El Profesional de la Informacion•2012•Cited by: 2•References: 6

    This article offers results derived from research on the convergence process of the Basque public broadcasting group Euskal Irrati Telebista (EITB ). The essay focuses on the relationship and the synergies between EITB ’s radio, television and internet newsrooms, by analysing this group’s production and distribution model. This study is prompted by the convergent purposes made public by EITB in its most recent Strategic plan (2010-2013) and uses …

  • The role of the media in empowering minority identities

    Open Access•Irati Agirreazkuenaga, Irati Agirreazkuenaga Onaindia•ARTICLE•Media Culture & Society•2012•Cited by: 2•References: 7

    The Spanish Civil War ended with the imposition of a dictatorship (1939–75). During those years, Spanish was the only official language throughout Spain. However, in the 1960s the Basque language (spoken in the Basque Country, between Spain and France) would enter into the sphere of public communication thanks to the new rising media. Nevertheless, the Basque language was still generally viewed as a poor and marginal language. This article’s main…

  • Digital news start-ups in Spain

    Open Access•Terese Mendiguren Galdospin, Irati Agirreazkuenaga Onaindia et al.•ARTICLE•Estudios sobre el Mensaje…•2019•Cited by: 1•References: 4

    Ongoing downsizing in the media sector has sparked a new start-up culture in the field of journalism. Over the past few years an increasing number of news organizations seeking to leverage social and symbolic rather than financial capital and cultivate employee as well as audience loyalty have entered the market (Wagemans, Witschge and Deuze, 2016). This paper examines El Diario (eldiario.es) and El Confidencial (elconfidencial.com). Qualitative …

  • The Convergence Process in Public Audiovisual Groups

    Ainara Larrondo Ureta, José Larrañaga et al.•ARTICLE•Journalism Practice•2012

    The digitization and diversification prompted by the development of Web divisions has situated media groups at a decisive point, requiring strategies of adaptation that necessarily involve multimedia convergence. This key term for understanding communication today alludes to a gradual process which has the integration of newsrooms as its goal and is making itself felt in different interrelated fields. In Europe, public audiovisual corporations su…

  • Convergencia de medios y redacciones

    Open Access•Ainara Larrondo Ureta, Ainara Larrondo et al.•ARTICLE•El Profesional de la Informacion•2012•Cited by: 2•References: 6

    This article offers results derived from research on the convergence process of the Basque public broadcasting group Euskal Irrati Telebista (EITB ). The essay focuses on the relationship and the synergies between EITB ’s radio, television and internet newsrooms, by analysing this group’s production and distribution model. This study is prompted by the convergent purposes made public by EITB in its most recent Strategic plan (2010-2013) and uses …

  • The role of the media in empowering minority identities

    Open Access•Irati Agirreazkuenaga, Irati Agirreazkuenaga Onaindia•ARTICLE•Media Culture & Society•2012•Cited by: 2•References: 7

    The Spanish Civil War ended with the imposition of a dictatorship (1939–75). During those years, Spanish was the only official language throughout Spain. However, in the 1960s the Basque language (spoken in the Basque Country, between Spain and France) would enter into the sphere of public communication thanks to the new rising media. Nevertheless, the Basque language was still generally viewed as a poor and marginal language. This article’s main…

  • Much more than airtime

    Irati Agirreazkuenaga, Irati Agirreazkuenaga Onaindia et al.•ARTICLE•New Community•2018•References: 17

    New opportunities for launching media projects targeting minority migrant audiences have emerged in the wake of international migration [Georgiou, Myria. 2001. “Mapping Diasporic Minorities and their Media in Europe. Studying the Media.” A working paper for the EMTEL project “Diasporic Minorities and Their Media: A Mapping.” http://www.lse.ac.uk/media@lse/research/EMTEL/minorities/papers/]. However, most start-up enterprises in this category fail…

  • Is Anyone Listening? Audience Engagement through Public Media Related to the Scottish Independence Referendum

    Open Access•Irati Agirreazkuenaga Onaindia, Ainara Larrondo Ureta et al.•ARTICLE•Social Sciences•2019•References: 11

    This paper explores perspectives from which citizen participation in media debates on civic issues can be reconsidered by means of a review of the existing literature on this subject and a qualitative study of how one particular public service media programme facilitated audience engagement and involvement in public discussion leading up to a major political event. The first section provides a general discussion of what media organisations do to …

  • Digital news start-ups in Spain

    Open Access•Terese Mendiguren Galdospin, Irati Agirreazkuenaga Onaindia et al.•ARTICLE•Estudios sobre el Mensaje…•2019•Cited by: 1•References: 4

    Ongoing downsizing in the media sector has sparked a new start-up culture in the field of journalism. Over the past few years an increasing number of news organizations seeking to leverage social and symbolic rather than financial capital and cultivate employee as well as audience loyalty have entered the market (Wagemans, Witschge and Deuze, 2016). This paper examines El Diario (eldiario.es) and El Confidencial (elconfidencial.com). Qualitative …

  • The politics and poetics of migrant narratives

    Open Access•Koen Leurs, Irati Agirreazkuenaga et al.•ARTICLE•European Journal of Cultural…•2020•Cited by: 5•References: 17

    Serving as the introduction to the special issue on ‘Migrant narratives’, this article proposes a multi-perspectival and multi-stakeholder analysis of how migration is narrated in the media in the last decade. This research agenda is developed by focussing on groups of actors that are commonly studied in isolation from each other: (1) migrants, (2) media professionals such as journalists and spokespersons from humanitarian organizations, (3) gove…

  • Hacia una mayor participación de la audiencia

    Open Access•Ainara Larrondo Ureta, Simón Peña Fernández et al.•ARTICLE•Estudios sobre el Mensaje…•2020•Cited by: 2•References: 2

    Los formatos transmedia se han convertido en una herramienta indispensable para optimizar la oferta multiplataforma de las empresas televisivas y conectar con las demandas de la audiencia, en especial niños y jóvenes. Para estas corporaciones, el desarrollo de estos formatos permite avanzar en su digitalización y en la creación de contenidos convergentes. En este contexto, el estudio analiza un caso de éxito transmedia, dirigido al público joven …

  • Beyond the Power of Audio in Native Transmedia Storytelling

    Open Access•Irati Agirreazkuenaga Onaindia, Mikel Ayllon•ARTICLE•Social Sciences•2023•References: 8

    This paper analyses a transmedia universe featuring a web series revolving around interpersonal relations and gender issues, which was then expanded using a musical podcast and a live concert. The project aims to discover production and narrative development strategies that define a native transmedia production, and how it might be expanded to build stories around complex and multidimensional contemporary themes. An analysis model is proposed to …

  • Educomunicación en la era de la hiperconectividad

    Open Access•Mayte Santos Albardía, Irati Agirreazkuenaga Onaindia et al.•ARTICLE•Comunicação, Mídia e Consumo•2023

    Vivimos en una sociedad hipermediatizada e hiperconectada, en la que sufrimos una infoxicación tecnológica que demanda la formación en competencias mediáticas para promover una ciudadanía crítica. La educomunicación basada en el diálogo sobre los medios se presenta como una herramienta idónea para abordar el uso de las TIC dentro de las aulas, fomentando el pensamiento crítico. Esta investigación realiza un recorrido por las definiciones asociada…

  • Mediatised Participation

    Open Access•Simón Peña Fernández, Ainara Larrondo Ureta et al.•ARTICLE•Social Sciences•2024•References: 60

    The second generation of web tools shook the journalist profession approximately two decades ago with the proactive incorporation of audiences into the media. Citizen journalism and user-generated content arose as an object of interest due to the democratising value of participation attributed to them, with empowered citizens who could emulate the professional and institutional practises of journalists. However, difficulties soon came to the surf…

  • Technology, education and critical media literacy

    Open Access•Mayte Santos Albardía, Simón Peña Fernández et al.•ARTICLE•Frontiers in Human Dynamics•2025•References: 13

    This study examines the impact of technology within media education, media literacy, and educommunication, and explores how these fields are perceived and understood by students and academic experts, focusing on the development of critical competencies and critical media literacy. Based on semi-structured in-depth interviews with leading experts in the field of critical media literacy, and a survey conducted with 141 university students in Commun…

  • Educommunication, critical dialogue and migration

    Open Access•Mayte Santos Albardía, Irati Agirreazkuenaga Onaindia et al.•ARTICLE•Revista Ibero-Americana de…•2026

  • Educomunicación, diálogo crítico y migraciones

    Open Access•Mayte Santos Albardía, Irati Agirreazkuenaga et al.•ARTICLE•Revista Ibero-Americana de…•2026

    Media discourse on migration, which is frequently biased, shapes social perceptions, thereby reinforcing the need for educommunicative tools that foster critical thinking and responsible information consumption. This study examines how future educators and journalists perceive migration and its media representations. Questionnaires and focus groups were conducted with 164 participants organised into eight groups. A total of 97.16% of the students…

Sociology (10 works) · Political science (9 works) · Law (8 works) · Law (7 works) · Media studies (7 works) · Computer Science (6 works) · Radio, Podcasts, and Digital Media (6 works) · Media, Journalism, and Communication History (5 works) · Public relations (5 works) · Art (4 works)

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