Amanda J Broderick
Biographic Data
| ID | 137794 |
|---|---|
| NAME | Amanda J Broderick |
| GIVEN NAMES | Amanda J |
| FAMILY NAME | Broderick |
| SIGNATURE | BRODERICK A J |
| AFFILIATIONS | , |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 7 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2014 |
| LATEST PUBLICATION YEAR | 2014 |
| H-INDEX | 1 |
Consumer multiculturation
Whilst there has been a sustained interest in ethnic migrants developing composite cultural identities in emerged multi-cultural contexts, considerations of identity transitions among mainstream consumers (i.e. the non-migrant, locally born majority in a given marketplace) have been so far limited to the local-global culture dichotomy. This paper argues that, in multi-cultural marketplaces, mainstream consumers are exposed to a diverse range of l…
Consumer multiculturation
Whilst there has been a sustained interest in ethnic migrants developing composite cultural identities in emerged multi-cultural contexts, considerations of identity transitions among mainstream consumers (i.e. the non-migrant, locally born majority in a given marketplace) have been so far limited to the local-global culture dichotomy. This paper argues that, in multi-cultural marketplaces, mainstream consumers are exposed to a diverse range of l…
Consumer multiculturation
Whilst there has been a sustained interest in ethnic migrants developing composite cultural identities in emerged multi-cultural contexts, considerations of identity transitions among mainstream consumers (i.e. the non-migrant, locally born majority in a given marketplace) have been so far limited to the local-global culture dichotomy. This paper argues that, in multi-cultural marketplaces, mainstream consumers are exposed to a diverse range of l…
Aesthetics (1 work) · Anthropology (1 work) · Construal level theory (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Culinary Culture and Tourism (1 work) · Cultural Differences and Values (1 work) · Cultural identity (1 work) · Ethnic group (1 work) · Globalization (1 work) · Glocalization (1 work)