Catherine Demangeot
Biographic Data
| ID | 137795 |
|---|---|
| NAME | Catherine Demangeot |
| GIVEN NAMES | Catherine |
| FAMILY NAME | Demangeot |
| SIGNATURE | DEMANGEOT C |
| AFFILIATIONS | University of Strathclyde |
| VERIFIED | No |
| TOTAL WORKS | 4 |
| TOTAL CITATIONS | 7 |
| WORKS AS AUTHOR | 4 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2014 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 1 |
Why and How Consumers Perform Online Reviewing Differently
Reviewing products and services is a widespread consumer activity in which millions engage. Why and how do consumers review differently from one another? Prior work assumes that consumers commonly understand what reviewing is. Consequently, it attributes differences in reviewing to individual variations in psychological, motivational, and sociodemographic characteristics, consumption experiences, and expertise. This central assumption is problema…
Signaling Theory
Signaling theory helps researchers and managers better understand communication under conditions of imperfect information. A signal is an action or statement conveying a person's or firm's capabilities or intentions and discloses a range of information. Signaling theory posits a rational customer expecting a firm to honor his or her commitments because of potential for economic punishment through termination of repeat purchasing. Some firms, howe…
Self‐Service Technology
Recent technological development has enabled firms to design customer interactions with reduced or zero human intervention, by employing self‐service technologies ( SSTs ). The main benefits for marketers of adopting SSTs are cost efficiency, consistency in the delivery of standardized services, consumer convenience, 24/7 availability, consumer involvement and motivation, and wide distribution. In SST interactions, customers play a larger role in…
Consumer multiculturation
Whilst there has been a sustained interest in ethnic migrants developing composite cultural identities in emerged multi-cultural contexts, considerations of identity transitions among mainstream consumers (i.e. the non-migrant, locally born majority in a given marketplace) have been so far limited to the local-global culture dichotomy. This paper argues that, in multi-cultural marketplaces, mainstream consumers are exposed to a diverse range of l…
Consumer multiculturation
Whilst there has been a sustained interest in ethnic migrants developing composite cultural identities in emerged multi-cultural contexts, considerations of identity transitions among mainstream consumers (i.e. the non-migrant, locally born majority in a given marketplace) have been so far limited to the local-global culture dichotomy. This paper argues that, in multi-cultural marketplaces, mainstream consumers are exposed to a diverse range of l…
Consumer multiculturation
Whilst there has been a sustained interest in ethnic migrants developing composite cultural identities in emerged multi-cultural contexts, considerations of identity transitions among mainstream consumers (i.e. the non-migrant, locally born majority in a given marketplace) have been so far limited to the local-global culture dichotomy. This paper argues that, in multi-cultural marketplaces, mainstream consumers are exposed to a diverse range of l…
Signaling Theory
Signaling theory helps researchers and managers better understand communication under conditions of imperfect information. A signal is an action or statement conveying a person's or firm's capabilities or intentions and discloses a range of information. Signaling theory posits a rational customer expecting a firm to honor his or her commitments because of potential for economic punishment through termination of repeat purchasing. Some firms, howe…
Self‐Service Technology
Recent technological development has enabled firms to design customer interactions with reduced or zero human intervention, by employing self‐service technologies ( SSTs ). The main benefits for marketers of adopting SSTs are cost efficiency, consistency in the delivery of standardized services, consumer convenience, 24/7 availability, consumer involvement and motivation, and wide distribution. In SST interactions, customers play a larger role in…
Why and How Consumers Perform Online Reviewing Differently
Reviewing products and services is a widespread consumer activity in which millions engage. Why and how do consumers review differently from one another? Prior work assumes that consumers commonly understand what reviewing is. Consequently, it attributes differences in reviewing to individual variations in psychological, motivational, and sociodemographic characteristics, consumption experiences, and expertise. This central assumption is problema…
Business (3 works) · Psychology (3 works) · Computer Science (2 works) · Consumer Behavior in Brand Consumption and Identification (2 works) · Customer Service Quality and Loyalty (2 works) · Economics (2 works) · Marketing (2 works) · Microeconomics (2 works) · Political science (2 works) · Action (physics) (1 work)