Heidi Hirsto
Biographic Data
| ID | 138204 |
|---|---|
| NAME | Heidi Hirsto |
| GIVEN NAMES | Heidi |
| FAMILY NAME | Hirsto |
| SIGNATURE | HIRSTO H |
| AFFILIATIONS | University of Vaasa |
| ORCID | 0000-0002-4587-4719 |
| VERIFIED | Yes |
| TOTAL WORKS | 8 |
| TOTAL CITATIONS | 34 |
| AUTHOR COUNT | 8 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2009 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 2 |
Co-Constructing Relationships in Investor Communication: A Strategic Communication Perspective
Relevance, commitment, and impact: Aspirational formulations of investing-related influencer collaborations in the context of ethical fashion
In contemporary society, social media influencers have become mediators of not only commercial but also political and cultural meanings, and their roles are diversifying. In this study, we focus on a nascent phenomenon of “investing-related influencer collaborations”, where influencers act as and address followers as (potential) investors in the context of ethical business. To explore this type of collaboration, we study two empirical cases where…
Startup-sijoittajat portinvartijoina journalismin kentällä
Startup-yritysten roolista journalismin uudistajina on ristiriitaisia näkemyksiä, mutta niiden katsotaan kuitenkin yleisesti tuovan alalle uusia toimintamallejaja haastavan vakiintuneita instituutioita. Sijoittajien merkitys journalistisen startup-yrittämisen kentällä on jäänyt vähälle huomiolle, vaikka he viime kädessä päättävät, millaiset yritykset saavat mahdollisuuden käynnistää tai kehittää toimintaansa. Tässä tutkimuksessa tarkastelemme sta…
Policing language in the world of new work: The commodification of workplace communication in organizational consulting
This paper examines how the shift to knowledge and innovation economy has created new sites for the commodification of language and communication in the context of organizational consulting. The data come from a consultant-led development and training program of the management teams of a Finnish educational organization. In the study, the year-long training was videotaped (45 h) and followed ethnographically. By using rhetorical discourse analysi…
Kun tietoa mitataan euroissa: Tulosjulkistukset tiedosta neuvottelemisen areenoina
Sijoittajaviestintä on vahvasti säännelty organisaatioviestinnän alue, jossa informaatiolla on usein välittömiä taloudellisia seurauksia. Sääntelyllä pyritään edistämään erityisesti informaation saatavuutta, läpinäkyvyyttä ja tasapuolisuutta. Tässä artikkelissa tarkastellaan tulosjulkistustilaisuuksia, joissa pörssiyhtiöt julkistavat osavuosituloksensa ja analyytikot esittävät kysymyksiä yritysjohdolle. Tavoitteena on lisätä ymmärrystä siitä, mil…
(Re)constructing economic citizenship in a welfare state – intersections of gender and class
Purpose – The purpose of the paper is to discuss and illustrate how contemporary market discourses rearticulate socio-political relationships and identities, including the rights, duties, and opportunities of individuals and categories of individuals as citizens. More specifically, the purpose is to analyze how “economic citizenship” is articulated and negotiated in the intersection of (Nordic) welfare state ideals and shareholder-oriented market…
Everyday discourses of stock market investing: Searching for investor power and responsibility
The latest financial crisis has aroused public discussion about the moral aspects of financial speculation and the rights and responsibilities of different market actors, including private consumers of financial products. Shifting the focus away from the level of individual morals and choices, this paper sets out to trace the discursive “conditions of possibility” for reflective and responsible financial consumption. Through a critical discourse …
Personal interviews in cultural consumer research - post-structuralist challenges
This paper takes a post‐structuralist perspective on consumer research and discusses the role of personal interviews in cultural analysis. It problematizes the use of the phenomenological interview in cultural consumer research, arguing that the underlying research paradigm, existential‐phenomenology, is not necessarily adequate for cultural analysis because it focuses attention primarily on the individual and the first‐person experience. Such a …
Personal interviews in cultural consumer research - post-structuralist challenges
This paper takes a post‐structuralist perspective on consumer research and discusses the role of personal interviews in cultural analysis. It problematizes the use of the phenomenological interview in cultural consumer research, arguing that the underlying research paradigm, existential‐phenomenology, is not necessarily adequate for cultural analysis because it focuses attention primarily on the individual and the first‐person experience. Such a …
Everyday discourses of stock market investing: Searching for investor power and responsibility
The latest financial crisis has aroused public discussion about the moral aspects of financial speculation and the rights and responsibilities of different market actors, including private consumers of financial products. Shifting the focus away from the level of individual morals and choices, this paper sets out to trace the discursive “conditions of possibility” for reflective and responsible financial consumption. Through a critical discourse …
(Re)constructing economic citizenship in a welfare state – intersections of gender and class
Purpose – The purpose of the paper is to discuss and illustrate how contemporary market discourses rearticulate socio-political relationships and identities, including the rights, duties, and opportunities of individuals and categories of individuals as citizens. More specifically, the purpose is to analyze how “economic citizenship” is articulated and negotiated in the intersection of (Nordic) welfare state ideals and shareholder-oriented market…
Personal interviews in cultural consumer research - post-structuralist challenges
This paper takes a post‐structuralist perspective on consumer research and discusses the role of personal interviews in cultural analysis. It problematizes the use of the phenomenological interview in cultural consumer research, arguing that the underlying research paradigm, existential‐phenomenology, is not necessarily adequate for cultural analysis because it focuses attention primarily on the individual and the first‐person experience. Such a …
Everyday discourses of stock market investing: Searching for investor power and responsibility
The latest financial crisis has aroused public discussion about the moral aspects of financial speculation and the rights and responsibilities of different market actors, including private consumers of financial products. Shifting the focus away from the level of individual morals and choices, this paper sets out to trace the discursive “conditions of possibility” for reflective and responsible financial consumption. Through a critical discourse …
(Re)constructing economic citizenship in a welfare state – intersections of gender and class
Purpose – The purpose of the paper is to discuss and illustrate how contemporary market discourses rearticulate socio-political relationships and identities, including the rights, duties, and opportunities of individuals and categories of individuals as citizens. More specifically, the purpose is to analyze how “economic citizenship” is articulated and negotiated in the intersection of (Nordic) welfare state ideals and shareholder-oriented market…
Kun tietoa mitataan euroissa: Tulosjulkistukset tiedosta neuvottelemisen areenoina
Sijoittajaviestintä on vahvasti säännelty organisaatioviestinnän alue, jossa informaatiolla on usein välittömiä taloudellisia seurauksia. Sääntelyllä pyritään edistämään erityisesti informaation saatavuutta, läpinäkyvyyttä ja tasapuolisuutta. Tässä artikkelissa tarkastellaan tulosjulkistustilaisuuksia, joissa pörssiyhtiöt julkistavat osavuosituloksensa ja analyytikot esittävät kysymyksiä yritysjohdolle. Tavoitteena on lisätä ymmärrystä siitä, mil…
Startup-sijoittajat portinvartijoina journalismin kentällä
Startup-yritysten roolista journalismin uudistajina on ristiriitaisia näkemyksiä, mutta niiden katsotaan kuitenkin yleisesti tuovan alalle uusia toimintamallejaja haastavan vakiintuneita instituutioita. Sijoittajien merkitys journalistisen startup-yrittämisen kentällä on jäänyt vähälle huomiolle, vaikka he viime kädessä päättävät, millaiset yritykset saavat mahdollisuuden käynnistää tai kehittää toimintaansa. Tässä tutkimuksessa tarkastelemme sta…
Policing language in the world of new work: The commodification of workplace communication in organizational consulting
This paper examines how the shift to knowledge and innovation economy has created new sites for the commodification of language and communication in the context of organizational consulting. The data come from a consultant-led development and training program of the management teams of a Finnish educational organization. In the study, the year-long training was videotaped (45 h) and followed ethnographically. By using rhetorical discourse analysi…
Co-Constructing Relationships in Investor Communication: A Strategic Communication Perspective
Relevance, commitment, and impact: Aspirational formulations of investing-related influencer collaborations in the context of ethical fashion
In contemporary society, social media influencers have become mediators of not only commercial but also political and cultural meanings, and their roles are diversifying. In this study, we focus on a nascent phenomenon of “investing-related influencer collaborations”, where influencers act as and address followers as (potential) investors in the context of ethical business. To explore this type of collaboration, we study two empirical cases where…
Political science (5 works) · Sociology (5 works) · Law (3 works) · Perspective (graphical (3 works) · Politics (3 works) · Public relations (3 works) · Social science (3 works) · Business (2 works) · Digital Marketing and Social Media (2 works) · Epistemology (2 works)