Matthew Thomson
Biographic Data
| ID | 138334 |
|---|---|
| NAME | Matthew Thomson |
| GIVEN NAMES | Matthew |
| FAMILY NAME | Thomson |
| SIGNATURE | THOMSON M |
| AFFILIATIONS | Oxford Brookes University |
| ORCID | 0000-0002-4298-2706 |
| VERIFIED | Yes |
| TOTAL WORKS | 11 |
| TOTAL CITATIONS | 19 |
| AUTHOR COUNT | 11 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1998 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 3 |
Epistemological Jangle and Jingle Fallacies in the Consumer-Brand Relationship Subfield: A Call to Action
For more than 20 years, the consumer-brand relationship (CBR) subfield has flourished with scores of constructs being employed. We provide an epistemological examination of its 14 most commonly measured relational constructs (e.g., Brand Love, Self-Brand Connection) collected from 767 research articles, reflecting 1,753 scales and approximately 9,200 items. We demonstrate that constructs overlap an average of 43% across all journals and 21% in to…
Actors versus Their Fictional Personas: How Character Endorsements Mitigate Real Scandal
Celebrity endorsements are a time-tested tactic, but marketers have added a twist: endorsements featuring not actors as themselves but as the characters they play in film or television. In two experiments, the authors investigate these "character endorsements." Study 1 establishes that a construct that is new to endorsement research, certainty of meaning, helps to advance understanding of how character endorsements operate. Study 2 shows that cha…
Actors Who Play Outlaws Can Be Good for Endorsing Products: The Unexpected Power Of Negative Character Endorsers
Negative, or outlaw, characters, such as the drug dealer Walter White from the television drama series “Breaking Bad,” have appeared in advertising campaigns endorsing actual products, despite their fictional status and questionable traits. This research finds that, although these character endorsers are liked and trusted less and are perceived as a worse fit than their real-world actor counterparts ( e.g ., Bryan Cranston, who plays Walter White…
How Well Do Consumer-Brand Relationships Drive Customer Brand Loyalty? Generalizations from a Meta-Analysis of Brand Relationship Elasticities
To advance understanding of how well different types of brand relationships drive customer brand loyalty and to help companies improve the effectiveness of their relationship-building investments, this article conducts a meta-analysis of the link between five consumer-brand relationship constructs and customer brand loyalty. The analysis of 588 elasticities from 290 studies reported in 255 publications over 24 years (n = 348,541 across 46 countri…
A Utopic Method for English Place-Shaping Visions
It has long been accepted practice that plans and strategies for the management of change in communities should be shaped around a ‘vision’ of the future of the place. Indeed, in England from 2000 to 2015 such practice was a requirement for statutory community strategies and development plans. Some academics have, however, questioned the practice as being poorly defined, and lacking a theoretical basis or evidence of efficacy. Government-sponsore…
Jaqueline Tyrwhitt: A Transnational Life in Urban Planning and Design
The publication of this biography of Jaqueline Tyrwhitt by Ellen Shoshkes is timely. It is a reminder for professional planners and people affected by urban planning activity—which is to say, everybody—of the positive practical and philosophical reasons for planning, at a time when this activity is subject to criticism.For me, as a professional British town planner and researcher, planning is the practical exercise of the utopian impulse—the acti…
A Coal in the Heart: Self-Relevance as a Post-Exit Predictor of Consumer Anti-Brand Actions
This article extends theory around consumer-brand relationship quality by exploring conditions under which such relationships may be transformed into exceptionally negative dispositions toward once-coveted brands. Survey and experimental results indicate that the more self-relevant a consumer-brand relationship, the more likely are anti-brand retaliatory behaviors after the relationship ends. These anti-brand behaviors are diverse: from complaini…
From Underdog to Overmatch: Computer Games and Military Transformation
The rise of the military-entertainment complex has encouraged an increase in critical attention to military computer games. For the most part, these criticisms have taken the form of emotive claims concerning media effects, or politicized dismissals of games as simplistic and distortive propaganda. Through an analysis of the games Conflict: Desert Storm, Conflict: Desert Storm II, Full Spectrum Warrior, Full Spectrum Warrior: Ten Hammers, Call of…
Human Brands: Investigating Antecedents to Consumers’ Strong Attachments to Celebrities
This article explores recent advances in self-determination research to address why consumers develop strong attachments to “human brands,” a term that refers to any well-known persona who is the subject of marketing communications efforts. Study 1 uses a survey that is analyzed with structural equation modeling. Study 2 is qualitative and offers corroborating evidence for the proposed theoretical model. Study 3 extends the model with a more natu…
The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands
Extant research suggests that consumers can become emotionally attached to consumption objects, including brands. However, a scale to measure the strength of consumers’ emotional attachments to brands has yet to be devised. We develop such a scale in Studies 1 and 2. Study 3 validates the scale's internal consistency and dimensional structure. Study 4 examines its convergent validity with respect to four behavioral indicators of attachments. Stud…
Residents of the urban field: A study of wilmot township, Ontario, Canada
Residents of the urban field: A study of wilmot township, Ontario, Canada
How Well Do Consumer-Brand Relationships Drive Customer Brand Loyalty? Generalizations from a Meta-Analysis of Brand Relationship Elasticities
To advance understanding of how well different types of brand relationships drive customer brand loyalty and to help companies improve the effectiveness of their relationship-building investments, this article conducts a meta-analysis of the link between five consumer-brand relationship constructs and customer brand loyalty. The analysis of 588 elasticities from 290 studies reported in 255 publications over 24 years (n = 348,541 across 46 countri…
A Coal in the Heart: Self-Relevance as a Post-Exit Predictor of Consumer Anti-Brand Actions
This article extends theory around consumer-brand relationship quality by exploring conditions under which such relationships may be transformed into exceptionally negative dispositions toward once-coveted brands. Survey and experimental results indicate that the more self-relevant a consumer-brand relationship, the more likely are anti-brand retaliatory behaviors after the relationship ends. These anti-brand behaviors are diverse: from complaini…
From Underdog to Overmatch: Computer Games and Military Transformation
The rise of the military-entertainment complex has encouraged an increase in critical attention to military computer games. For the most part, these criticisms have taken the form of emotive claims concerning media effects, or politicized dismissals of games as simplistic and distortive propaganda. Through an analysis of the games Conflict: Desert Storm, Conflict: Desert Storm II, Full Spectrum Warrior, Full Spectrum Warrior: Ten Hammers, Call of…
Residents of the urban field: A study of wilmot township, Ontario, Canada
The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands
Extant research suggests that consumers can become emotionally attached to consumption objects, including brands. However, a scale to measure the strength of consumers’ emotional attachments to brands has yet to be devised. We develop such a scale in Studies 1 and 2. Study 3 validates the scale's internal consistency and dimensional structure. Study 4 examines its convergent validity with respect to four behavioral indicators of attachments. Stud…
Human Brands: Investigating Antecedents to Consumers’ Strong Attachments to Celebrities
This article explores recent advances in self-determination research to address why consumers develop strong attachments to “human brands,” a term that refers to any well-known persona who is the subject of marketing communications efforts. Study 1 uses a survey that is analyzed with structural equation modeling. Study 2 is qualitative and offers corroborating evidence for the proposed theoretical model. Study 3 extends the model with a more natu…
From Underdog to Overmatch: Computer Games and Military Transformation
The rise of the military-entertainment complex has encouraged an increase in critical attention to military computer games. For the most part, these criticisms have taken the form of emotive claims concerning media effects, or politicized dismissals of games as simplistic and distortive propaganda. Through an analysis of the games Conflict: Desert Storm, Conflict: Desert Storm II, Full Spectrum Warrior, Full Spectrum Warrior: Ten Hammers, Call of…
A Coal in the Heart: Self-Relevance as a Post-Exit Predictor of Consumer Anti-Brand Actions
This article extends theory around consumer-brand relationship quality by exploring conditions under which such relationships may be transformed into exceptionally negative dispositions toward once-coveted brands. Survey and experimental results indicate that the more self-relevant a consumer-brand relationship, the more likely are anti-brand retaliatory behaviors after the relationship ends. These anti-brand behaviors are diverse: from complaini…
Jaqueline Tyrwhitt: A Transnational Life in Urban Planning and Design
The publication of this biography of Jaqueline Tyrwhitt by Ellen Shoshkes is timely. It is a reminder for professional planners and people affected by urban planning activity—which is to say, everybody—of the positive practical and philosophical reasons for planning, at a time when this activity is subject to criticism.For me, as a professional British town planner and researcher, planning is the practical exercise of the utopian impulse—the acti…
A Utopic Method for English Place-Shaping Visions
It has long been accepted practice that plans and strategies for the management of change in communities should be shaped around a ‘vision’ of the future of the place. Indeed, in England from 2000 to 2015 such practice was a requirement for statutory community strategies and development plans. Some academics have, however, questioned the practice as being poorly defined, and lacking a theoretical basis or evidence of efficacy. Government-sponsore…
How Well Do Consumer-Brand Relationships Drive Customer Brand Loyalty? Generalizations from a Meta-Analysis of Brand Relationship Elasticities
To advance understanding of how well different types of brand relationships drive customer brand loyalty and to help companies improve the effectiveness of their relationship-building investments, this article conducts a meta-analysis of the link between five consumer-brand relationship constructs and customer brand loyalty. The analysis of 588 elasticities from 290 studies reported in 255 publications over 24 years (n = 348,541 across 46 countri…
Actors versus Their Fictional Personas: How Character Endorsements Mitigate Real Scandal
Celebrity endorsements are a time-tested tactic, but marketers have added a twist: endorsements featuring not actors as themselves but as the characters they play in film or television. In two experiments, the authors investigate these "character endorsements." Study 1 establishes that a construct that is new to endorsement research, certainty of meaning, helps to advance understanding of how character endorsements operate. Study 2 shows that cha…
Actors Who Play Outlaws Can Be Good for Endorsing Products: The Unexpected Power Of Negative Character Endorsers
Negative, or outlaw, characters, such as the drug dealer Walter White from the television drama series “Breaking Bad,” have appeared in advertising campaigns endorsing actual products, despite their fictional status and questionable traits. This research finds that, although these character endorsers are liked and trusted less and are perceived as a worse fit than their real-world actor counterparts ( e.g ., Bryan Cranston, who plays Walter White…
Epistemological Jangle and Jingle Fallacies in the Consumer-Brand Relationship Subfield: A Call to Action
For more than 20 years, the consumer-brand relationship (CBR) subfield has flourished with scores of constructs being employed. We provide an epistemological examination of its 14 most commonly measured relational constructs (e.g., Brand Love, Self-Brand Connection) collected from 767 research articles, reflecting 1,753 scales and approximately 9,200 items. We demonstrate that constructs overlap an average of 43% across all journals and 21% in to…
Business (8 works) · Advertising (7 works) · Consumer Behavior in Brand Consumption and Identification (7 works) · Political science (6 works) · Psychology (6 works) · Customer Service Quality and Loyalty (5 works) · Marketing (5 works) · Social Psychology (5 works) · Art (4 works) · Computer Science (4 works)