Erica Mina Okada
Biographic Data
| ID | 138448 |
|---|---|
| NAME | Erica Mina Okada |
| GIVEN NAMES | Erica Mina |
| FAMILY NAME | Okada |
| SIGNATURE | OKADA E M |
| AFFILIATIONS | University of Washington Business School |
| VERIFIED | No |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 33 |
| AUTHOR COUNT | 3 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2004 |
| LATEST PUBLICATION YEAR | 2019 |
| H-INDEX | 1 |
Differential Construal of Exercise versus Diet and Implications for Weight Control
Successful weight control is a challenge for many consumers, but in principle, it is a simple arithmetic combination of increasing caloric expenditure and/or decreasing caloric intake. We call the former "exercise" and the latter "diet." A field survey, three behavioral lab experiments, and a national weight loss field study show that (1) people tend to construe exercise at higher levels and diet at lower levels, (2) activating people's focus on …
Justification Effects on Consumer Choice of Hedonic and Utilitarian Goods
People want to have fun, and they are more likely to have fun if the situation allows them to justify it. This research studies how people's need for justifying hedonic consumption drives two choice patterns that are observed in typical purchase contexts. First, relative preferences between hedonic and utilitarian alternatives can reverse, depending on how the immediate purchase situation presents itself. A hedonic alternative tends to be rated m…
Spending Time versus Spending Money
We find systematic differences in the way that people spend time versus money. Ex post, people are able to more easily accommodate negative outcomes by adjusting the value of their temporal inputs. Ex ante, people are willing to spend more time for higher risk, higher return options whereas when spending money the pattern is reversed and the more standard pattern of increasing risk aversion is observed. Although accurate assessment of the opportu…
Spending Time versus Spending Money
We find systematic differences in the way that people spend time versus money. Ex post, people are able to more easily accommodate negative outcomes by adjusting the value of their temporal inputs. Ex ante, people are willing to spend more time for higher risk, higher return options whereas when spending money the pattern is reversed and the more standard pattern of increasing risk aversion is observed. Although accurate assessment of the opportu…
Spending Time versus Spending Money
We find systematic differences in the way that people spend time versus money. Ex post, people are able to more easily accommodate negative outcomes by adjusting the value of their temporal inputs. Ex ante, people are willing to spend more time for higher risk, higher return options whereas when spending money the pattern is reversed and the more standard pattern of increasing risk aversion is observed. Although accurate assessment of the opportu…
Justification Effects on Consumer Choice of Hedonic and Utilitarian Goods
People want to have fun, and they are more likely to have fun if the situation allows them to justify it. This research studies how people's need for justifying hedonic consumption drives two choice patterns that are observed in typical purchase contexts. First, relative preferences between hedonic and utilitarian alternatives can reverse, depending on how the immediate purchase situation presents itself. A hedonic alternative tends to be rated m…
Differential Construal of Exercise versus Diet and Implications for Weight Control
Successful weight control is a challenge for many consumers, but in principle, it is a simple arithmetic combination of increasing caloric expenditure and/or decreasing caloric intake. We call the former "exercise" and the latter "diet." A field survey, three behavioral lab experiments, and a national weight loss field study show that (1) people tend to construe exercise at higher levels and diet at lower levels, (2) activating people's focus on …
Economics (3 works) · Psychology (3 works) · Consumer Behavior in Brand Consumption and Identification (2 works) · Decision-Making and Behavioral Economics (2 works) · Microeconomics (2 works) · Social Psychology (2 works) · Accommodation (1 works) · Actuarial science (1 works) · Ambiguity (1 works) · Behavioral Health and Interventions (1 works)