Ruby Dholakia
Biographic Data
| ID | 139986 |
|---|---|
| NAME | Ruby Dholakia |
| GIVEN NAMES | Ruby |
| FAMILY NAME | Dholakia |
| SIGNATURE | DHOLAKIA R |
| VERIFIED | No |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 47 |
| AUTHOR COUNT | 2 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1978 |
| LATEST PUBLICATION YEAR | 1978 |
| H-INDEX | 2 |
The Persuasive Effect of Source Credibility: Tests of Cognitive Response
Two experiments are reported identifying the circumstances in which high credibility either facilitates, inhibits, or has no effect on the communicator's persuasiveness in relation to a less credible source. These data provide support for the cognitive response view of information processing and suggest the importance of message recipient's initial opinion as a determinant of persuasion
The Persuasive Effect of Source Credibility: A Situational Analysis
The interactive effects of source credibility and other variables which affect the communication process are reviewed, and the extent to which these data are ordered by cognitive response and attribution theories is examined. On the basis of this review (1) situations where a credible source facilities, inhibits, and has no systematic persuasive effect are identified; (2) the explanatory power of cognitive response and attribution theory is demon…
The Persuasive Effect of Source Credibility: A Situational Analysis
The interactive effects of source credibility and other variables which affect the communication process are reviewed, and the extent to which these data are ordered by cognitive response and attribution theories is examined. On the basis of this review (1) situations where a credible source facilities, inhibits, and has no systematic persuasive effect are identified; (2) the explanatory power of cognitive response and attribution theory is demon…
The Persuasive Effect of Source Credibility: Tests of Cognitive Response
Two experiments are reported identifying the circumstances in which high credibility either facilitates, inhibits, or has no effect on the communicator's persuasiveness in relation to a less credible source. These data provide support for the cognitive response view of information processing and suggest the importance of message recipient's initial opinion as a determinant of persuasion
The Persuasive Effect of Source Credibility: Tests of Cognitive Response
Two experiments are reported identifying the circumstances in which high credibility either facilitates, inhibits, or has no effect on the communicator's persuasiveness in relation to a less credible source. These data provide support for the cognitive response view of information processing and suggest the importance of message recipient's initial opinion as a determinant of persuasion
The Persuasive Effect of Source Credibility: A Situational Analysis
The interactive effects of source credibility and other variables which affect the communication process are reviewed, and the extent to which these data are ordered by cognitive response and attribution theories is examined. On the basis of this review (1) situations where a credible source facilities, inhibits, and has no systematic persuasive effect are identified; (2) the explanatory power of cognitive response and attribution theory is demon…
Communication in Education and Healthcare (2 works) · Computer Science (2 works) · Credibility (2 works) · Misinformation and Its Impacts (2 works) · Political science (2 works) · Psychology (2 works) · Public Relations and Crisis Communication (2 works) · Advertising (1 works) · Business (1 works) · Cognition (1 works)