Catherine W M Yeung
Biographic Data
| ID | 140365 |
|---|---|
| NAME | Catherine W M Yeung |
| GIVEN NAMES | Catherine W M |
| FAMILY NAME | Yeung |
| SIGNATURE | YEUNG C W M |
| VERIFIED | No |
| TOTAL WORKS | 4 |
| TOTAL CITATIONS | 31 |
| AUTHOR COUNT | 4 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2004 |
| LATEST PUBLICATION YEAR | 2008 |
| H-INDEX | 3 |
Mood and Comparative Judgment: Does Mood Influence Everything and Finally Nothing
Research indicates that mood can influence evaluation of a product when considered in isolation. However, little is known about its influence on comparisons among several alternatives. Four experiments assessed the nature of this influence. When evaluating each option individually upon encountering it, happy participants reported greater preferences for the first encountered option than unhappy participants. When withholding evaluations until hav…
The Duration Heuristic
The duration heuristic refers to the tendency to evaluate services based on their duration rather than on their content. We propose that consumers rely on the duration heuristic because it simplifies the evaluation process. In particular, the duration heuristic is most likely to be seen when the duration of the service experience is evaluable relative to other features and when duration is considered in relation to price. Across four experiments …
Attribute Evaluability and the Range Effect
We examine situations in which (a) consumers choose between options that vary on two attributes that are different in their evaluability and (b) the ranges for both attributes change simultaneously. As the ranges widen, the range effect makes perceptual differences on both attributes look smaller. However, our framework suggests that the attributes' evaluability influences the strength of the range effect and that perceptual judgments of the two …
Affect, Appraisal, and Consumer Judgment
When consumers receive verbal information about a product's attributes, the influence of the affect they are experiencing on their product evaluations depends on their belief that the product should be judged on the basis of hedonic versus utilitarian criteria. When consumers see the product before they receive attribute information, however, the product's appearance can stimulate them to form an affect-based initial impression that they later us…
Affect, Appraisal, and Consumer Judgment
When consumers receive verbal information about a product's attributes, the influence of the affect they are experiencing on their product evaluations depends on their belief that the product should be judged on the basis of hedonic versus utilitarian criteria. When consumers see the product before they receive attribute information, however, the product's appearance can stimulate them to form an affect-based initial impression that they later us…
Attribute Evaluability and the Range Effect
We examine situations in which (a) consumers choose between options that vary on two attributes that are different in their evaluability and (b) the ranges for both attributes change simultaneously. As the ranges widen, the range effect makes perceptual differences on both attributes look smaller. However, our framework suggests that the attributes' evaluability influences the strength of the range effect and that perceptual judgments of the two …
The Duration Heuristic
The duration heuristic refers to the tendency to evaluate services based on their duration rather than on their content. We propose that consumers rely on the duration heuristic because it simplifies the evaluation process. In particular, the duration heuristic is most likely to be seen when the duration of the service experience is evaluable relative to other features and when duration is considered in relation to price. Across four experiments …
Mood and Comparative Judgment: Does Mood Influence Everything and Finally Nothing
Research indicates that mood can influence evaluation of a product when considered in isolation. However, little is known about its influence on comparisons among several alternatives. Four experiments assessed the nature of this influence. When evaluating each option individually upon encountering it, happy participants reported greater preferences for the first encountered option than unhappy participants. When withholding evaluations until hav…
Affect, Appraisal, and Consumer Judgment
When consumers receive verbal information about a product's attributes, the influence of the affect they are experiencing on their product evaluations depends on their belief that the product should be judged on the basis of hedonic versus utilitarian criteria. When consumers see the product before they receive attribute information, however, the product's appearance can stimulate them to form an affect-based initial impression that they later us…
Attribute Evaluability and the Range Effect
We examine situations in which (a) consumers choose between options that vary on two attributes that are different in their evaluability and (b) the ranges for both attributes change simultaneously. As the ranges widen, the range effect makes perceptual differences on both attributes look smaller. However, our framework suggests that the attributes' evaluability influences the strength of the range effect and that perceptual judgments of the two …
The Duration Heuristic
The duration heuristic refers to the tendency to evaluate services based on their duration rather than on their content. We propose that consumers rely on the duration heuristic because it simplifies the evaluation process. In particular, the duration heuristic is most likely to be seen when the duration of the service experience is evaluable relative to other features and when duration is considered in relation to price. Across four experiments …
Mood and Comparative Judgment: Does Mood Influence Everything and Finally Nothing
Research indicates that mood can influence evaluation of a product when considered in isolation. However, little is known about its influence on comparisons among several alternatives. Four experiments assessed the nature of this influence. When evaluating each option individually upon encountering it, happy participants reported greater preferences for the first encountered option than unhappy participants. When withholding evaluations until hav…
Computer Science (3 works) · Psychology (3 works) · Artificial Intelligence (2 works) · Artificial Intelligence (2 works) · Consumer Behavior in Brand Consumption and Identification (2 works) · Decision-Making and Behavioral Economics (2 works) · Economic and Environmental Valuation (2 works) · Social Psychology (2 works) · Affect (linguistics) (1 works) · Clinical Psychology (1 works)