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Kristina M Durante

Biographic Data

ID140703
NAMEKristina M Durante
GIVEN NAMESKristina M
FAMILY NAMEDurante
SIGNATUREDURANTE K M
AFFILIATIONSThe University of Texas at San Antonio
ORCID0000-0002-2657-7700
VERIFIEDYes
TOTAL WORKS7
TOTAL CITATIONS50
AUTHOR COUNT7
EDITOR COUNT0
FIRST PUBLICATION YEAR2011
LATEST PUBLICATION YEAR2015
H-INDEX4
  • Spending on Daughters versus Sons in Economic Recessions

    Kristina M Durante, Vladas Griskevicius et al.•ARTICLE•Journal of Consumer Research•2015•Cited by: 5•References: 82

    Although parents often try not to favor one child, we examine whether specific environmental factors might bias parents to favor children of one sex over the other. This research draws on theory in evolutionary biology suggesting that investment in female versus male offspring depends on resource availability. Applying this to consumers, a series of experiments show that poor economic conditions favor resource allocations to daughters over sons. …

  • Playing the Field: The Effect of Fertility on Women's Desire for Variety

    Kristina M Durante, Ashley Rae Arsena et al.•ARTICLE•Journal of Consumer Research•2015•Cited by: 4•References: 74

    Previous research finds that ovulation—the time each month when women are most fertile—can shift women’s mating psychology and increase their desire for new options in men. However, might ovulation also increase women’s desire for new products? Four studies find that women select a greater number of unique options from consumer product sets at high fertility. This effect is especially strong for women in committed relationships. Additional findin…

  • Ovulation leads women to perceive sexy cads as good dads

    Kristina M Durante, Vladas Griskevicius et al.•ARTICLE•Journal of Personality and Social…•2012•Cited by: 3

    Why do some women pursue relationships with men who are attractive, dominant, and charming but who do not want to be in relationships--the prototypical sexy cad? Previous research shows that women have an increased desire for such men when they are ovulating, but it is unclear why ovulating women would think it is wise to pursue men who may be unfaithful and could desert them. Using both college-age and community-based samples, in 3 studies we sh…

  • Boosting beauty in an economic decline: Mating, spending, and the lipstick effect

    Sarah E Hill, Christopher D Rodeheffer et al.•ARTICLE•Journal of Personality and Social…•2012•Cited by: 11

    Although consumer spending typically declines in economic recessions, some observers have noted that recessions appear to increase women's spending on beauty products--the so-called lipstick effect. Using both historical spending data and rigorous experiments, the authors examine how and why economic recessions influence women's consumer behavior. Findings revealed that recessionary cues--whether naturally occurring or experimentally primed--decr…

  • Sex ratio and women's career choice: Does a scarcity of men lead women to choose briefcase over baby

    Kristina M Durante, Vladas Griskevicius et al.•ARTICLE•Journal of Personality and Social…•2012•Cited by: 9

    Although the ratio of males to females in a population is known to influence behavior in nonhuman animals, little is known about how sex ratio influences human behavior. We propose that sex ratio affects women's family planning and career choices. Using both historical data and experiments, we examined how sex ratio influences women's career aspirations. Findings showed that a scarcity of men led women to seek high-paying careers and to delay sta…

  • Men's perception of women's attractiveness is calibrated to relative mate value and dominance of the women's partner

    Open Access•Drew H Bailey, Kristina M Durante et al.•ARTICLE•Evolution and Human Behavior•2011

  • Ovulation, Female Competition, and Product Choice: Hormonal Influences on Consumer Behavior

    Kristina M Durante, Vladas Griskevicius et al.•ARTICLE•Journal of Consumer Research•2011•Cited by: 18•References: 60

    Recent research shows that women experience nonconscious shifts across different phases of the monthly ovulatory cycle. For example, women at peak fertility (near ovulation) are attracted to different kinds of men and show increased desire to attend social gatherings. Building on the evolutionary logic behind such effects, we examined how, why, and when hormonal fluctuations associated with ovulation influenced women's product choices. In three e…

  • Ovulation, Female Competition, and Product Choice: Hormonal Influences on Consumer Behavior

    Kristina M Durante, Vladas Griskevicius et al.•ARTICLE•Journal of Consumer Research•2011•Cited by: 18•References: 60

    Recent research shows that women experience nonconscious shifts across different phases of the monthly ovulatory cycle. For example, women at peak fertility (near ovulation) are attracted to different kinds of men and show increased desire to attend social gatherings. Building on the evolutionary logic behind such effects, we examined how, why, and when hormonal fluctuations associated with ovulation influenced women's product choices. In three e…

  • Boosting beauty in an economic decline: Mating, spending, and the lipstick effect

    Sarah E Hill, Christopher D Rodeheffer et al.•ARTICLE•Journal of Personality and Social…•2012•Cited by: 11

    Although consumer spending typically declines in economic recessions, some observers have noted that recessions appear to increase women's spending on beauty products--the so-called lipstick effect. Using both historical spending data and rigorous experiments, the authors examine how and why economic recessions influence women's consumer behavior. Findings revealed that recessionary cues--whether naturally occurring or experimentally primed--decr…

  • Sex ratio and women's career choice: Does a scarcity of men lead women to choose briefcase over baby

    Kristina M Durante, Vladas Griskevicius et al.•ARTICLE•Journal of Personality and Social…•2012•Cited by: 9

    Although the ratio of males to females in a population is known to influence behavior in nonhuman animals, little is known about how sex ratio influences human behavior. We propose that sex ratio affects women's family planning and career choices. Using both historical data and experiments, we examined how sex ratio influences women's career aspirations. Findings showed that a scarcity of men led women to seek high-paying careers and to delay sta…

  • Spending on Daughters versus Sons in Economic Recessions

    Kristina M Durante, Vladas Griskevicius et al.•ARTICLE•Journal of Consumer Research•2015•Cited by: 5•References: 82

    Although parents often try not to favor one child, we examine whether specific environmental factors might bias parents to favor children of one sex over the other. This research draws on theory in evolutionary biology suggesting that investment in female versus male offspring depends on resource availability. Applying this to consumers, a series of experiments show that poor economic conditions favor resource allocations to daughters over sons. …

  • Playing the Field: The Effect of Fertility on Women's Desire for Variety

    Kristina M Durante, Ashley Rae Arsena et al.•ARTICLE•Journal of Consumer Research•2015•Cited by: 4•References: 74

    Previous research finds that ovulation—the time each month when women are most fertile—can shift women’s mating psychology and increase their desire for new options in men. However, might ovulation also increase women’s desire for new products? Four studies find that women select a greater number of unique options from consumer product sets at high fertility. This effect is especially strong for women in committed relationships. Additional findin…

  • Ovulation leads women to perceive sexy cads as good dads

    Kristina M Durante, Vladas Griskevicius et al.•ARTICLE•Journal of Personality and Social…•2012•Cited by: 3

    Why do some women pursue relationships with men who are attractive, dominant, and charming but who do not want to be in relationships--the prototypical sexy cad? Previous research shows that women have an increased desire for such men when they are ovulating, but it is unclear why ovulating women would think it is wise to pursue men who may be unfaithful and could desert them. Using both college-age and community-based samples, in 3 studies we sh…

  • Men's perception of women's attractiveness is calibrated to relative mate value and dominance of the women's partner

    Open Access•Drew H Bailey, Kristina M Durante et al.•ARTICLE•Evolution and Human Behavior•2011

  • Ovulation, Female Competition, and Product Choice: Hormonal Influences on Consumer Behavior

    Kristina M Durante, Vladas Griskevicius et al.•ARTICLE•Journal of Consumer Research•2011•Cited by: 18•References: 60

    Recent research shows that women experience nonconscious shifts across different phases of the monthly ovulatory cycle. For example, women at peak fertility (near ovulation) are attracted to different kinds of men and show increased desire to attend social gatherings. Building on the evolutionary logic behind such effects, we examined how, why, and when hormonal fluctuations associated with ovulation influenced women's product choices. In three e…

  • Ovulation leads women to perceive sexy cads as good dads

    Kristina M Durante, Vladas Griskevicius et al.•ARTICLE•Journal of Personality and Social…•2012•Cited by: 3

    Why do some women pursue relationships with men who are attractive, dominant, and charming but who do not want to be in relationships--the prototypical sexy cad? Previous research shows that women have an increased desire for such men when they are ovulating, but it is unclear why ovulating women would think it is wise to pursue men who may be unfaithful and could desert them. Using both college-age and community-based samples, in 3 studies we sh…

  • Boosting beauty in an economic decline: Mating, spending, and the lipstick effect

    Sarah E Hill, Christopher D Rodeheffer et al.•ARTICLE•Journal of Personality and Social…•2012•Cited by: 11

    Although consumer spending typically declines in economic recessions, some observers have noted that recessions appear to increase women's spending on beauty products--the so-called lipstick effect. Using both historical spending data and rigorous experiments, the authors examine how and why economic recessions influence women's consumer behavior. Findings revealed that recessionary cues--whether naturally occurring or experimentally primed--decr…

  • Sex ratio and women's career choice: Does a scarcity of men lead women to choose briefcase over baby

    Kristina M Durante, Vladas Griskevicius et al.•ARTICLE•Journal of Personality and Social…•2012•Cited by: 9

    Although the ratio of males to females in a population is known to influence behavior in nonhuman animals, little is known about how sex ratio influences human behavior. We propose that sex ratio affects women's family planning and career choices. Using both historical data and experiments, we examined how sex ratio influences women's career aspirations. Findings showed that a scarcity of men led women to seek high-paying careers and to delay sta…

  • Spending on Daughters versus Sons in Economic Recessions

    Kristina M Durante, Vladas Griskevicius et al.•ARTICLE•Journal of Consumer Research•2015•Cited by: 5•References: 82

    Although parents often try not to favor one child, we examine whether specific environmental factors might bias parents to favor children of one sex over the other. This research draws on theory in evolutionary biology suggesting that investment in female versus male offspring depends on resource availability. Applying this to consumers, a series of experiments show that poor economic conditions favor resource allocations to daughters over sons. …

  • Playing the Field: The Effect of Fertility on Women's Desire for Variety

    Kristina M Durante, Ashley Rae Arsena et al.•ARTICLE•Journal of Consumer Research•2015•Cited by: 4•References: 74

    Previous research finds that ovulation—the time each month when women are most fertile—can shift women’s mating psychology and increase their desire for new options in men. However, might ovulation also increase women’s desire for new products? Four studies find that women select a greater number of unique options from consumer product sets at high fertility. This effect is especially strong for women in committed relationships. Additional findin…

Evolutionary Psychology and Human Behavior (7 works) · Psychology (7 works) · Consumer Behavior in Brand Consumption and Identification (6 works) · Social Psychology (6 works) · Demography (5 works) · Sociology (5 works) · Biology (3 works) · Economics (3 works) · Fertility (3 works) · Perception (3 works)

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