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Sara Romme Rasmussen

Biographic Data

ID140964
NAMESara Romme Rasmussen
GIVEN NAMESSara Romme
FAMILY NAMERasmussen
SIGNATURERASMUSSEN S R
AFFILIATIONSUniversity of Southern Denmark
ORCID0000-0003-3406-7142
VERIFIEDYes
TOTAL WORKS5
TOTAL CITATIONS3
AUTHOR COUNT5
EDITOR COUNT0
FIRST PUBLICATION YEAR2019
LATEST PUBLICATION YEAR2025
H-INDEX1
  • Father of four, husband, triathlete' - assembling the male cosmetic surgeon in micro cultures of aesthetic health on Instagram

    Open Access•Sara Romme Rasmussen•ARTICLE•NORMA•2025•References: 42

    In this article, I present a study of emerging and fast-growing practices of marketing cosmetic surgery on the social media platform Instagram by analyzing a corpus of fifteen Instagram profiles managed by Argentine cosmetic surgeons. I engage with the notion that cosmetic surgery, a field inscribed in a strong gendered binary, has historically relied upon the cultural and mediatized visibility of the female body, often casting the male cosmetic …

  • Medicine MAN. Reconfigurations of masculinity in times of increased medicalization

    Karen Hvidtfeldt, Michael Nebeling et al.•ARTICLE•NORMA•2025•References: 5

  • Selling manhood online. Cultural imaginaries of testosterone in the marketing of the nutritional supplement T8

    Open Access•Tobias Raun, Sara Romme Rasmussen•ARTICLE•NORMA•2025•References: 35

    In this article, we analyze the marketing of T8, a nutritional supplement sold to the Danish market on the promise of raising (cisgendered) men’s natural production of the sex hormone testosterone. T8 is one out of many testosterone enhancing supplements that have resurfaced and are marketed online, and we understand T8 as an example of the current bio-medicalization paradigm, which increasingly frames men’s health in terms of hormone levels. In …

  • Men don't do Botox, they do Brotox’ – Emerging Configurations of Masculinity in the Marketing of Cosmetic Treatments Online

    Open Access•Sara Romme Rasmussen•ARTICLE•Somatechnics•2021•Cited by: 2•References: 18

    Non-invasive cosmetic treatments are increasingly popular, and the cosmetic skincare industry is currently experiencing growth at a global scale. Men are reported to constitute a growing consumer segment of this emerging market and accordingly, men are being targeted in the marketing of cosmetic skincare clinics (International Society of Aesthetic Plastic Surgery 2018). On clinic websites, content is emerging as “especially for men”. This feeds i…

  • Beasts, victims or competent agents

    Open Access•H Warming, Lotte Rannveig Galløe et al.•ARTICLE•Childhood•2019•Cited by: 1•References: 45

    Drawing on positioning theory, Warming, Galløe, Carlsen and Rasmussen explore how discourses of manipulation in everyday life debates and research literature contribute to what Cook has termed 'the moral project of childhood'. The analysis shows that children are positioned in these discourses either as incompetent, powerless victims or as powerful, egoistic or psychopathological agents, and moreover that these discourses unreflexively build upon…

  • Men don't do Botox, they do Brotox’ – Emerging Configurations of Masculinity in the Marketing of Cosmetic Treatments Online

    Open Access•Sara Romme Rasmussen•ARTICLE•Somatechnics•2021•Cited by: 2•References: 18

    Non-invasive cosmetic treatments are increasingly popular, and the cosmetic skincare industry is currently experiencing growth at a global scale. Men are reported to constitute a growing consumer segment of this emerging market and accordingly, men are being targeted in the marketing of cosmetic skincare clinics (International Society of Aesthetic Plastic Surgery 2018). On clinic websites, content is emerging as “especially for men”. This feeds i…

  • Beasts, victims or competent agents

    Open Access•H Warming, Lotte Rannveig Galløe et al.•ARTICLE•Childhood•2019•Cited by: 1•References: 45

    Drawing on positioning theory, Warming, Galløe, Carlsen and Rasmussen explore how discourses of manipulation in everyday life debates and research literature contribute to what Cook has termed 'the moral project of childhood'. The analysis shows that children are positioned in these discourses either as incompetent, powerless victims or as powerful, egoistic or psychopathological agents, and moreover that these discourses unreflexively build upon…

  • Beasts, victims or competent agents

    Open Access•H Warming, Lotte Rannveig Galløe et al.•ARTICLE•Childhood•2019•Cited by: 1•References: 45

    Drawing on positioning theory, Warming, Galløe, Carlsen and Rasmussen explore how discourses of manipulation in everyday life debates and research literature contribute to what Cook has termed 'the moral project of childhood'. The analysis shows that children are positioned in these discourses either as incompetent, powerless victims or as powerful, egoistic or psychopathological agents, and moreover that these discourses unreflexively build upon…

  • Men don't do Botox, they do Brotox’ – Emerging Configurations of Masculinity in the Marketing of Cosmetic Treatments Online

    Open Access•Sara Romme Rasmussen•ARTICLE•Somatechnics•2021•Cited by: 2•References: 18

    Non-invasive cosmetic treatments are increasingly popular, and the cosmetic skincare industry is currently experiencing growth at a global scale. Men are reported to constitute a growing consumer segment of this emerging market and accordingly, men are being targeted in the marketing of cosmetic skincare clinics (International Society of Aesthetic Plastic Surgery 2018). On clinic websites, content is emerging as “especially for men”. This feeds i…

  • Father of four, husband, triathlete' - assembling the male cosmetic surgeon in micro cultures of aesthetic health on Instagram

    Open Access•Sara Romme Rasmussen•ARTICLE•NORMA•2025•References: 42

    In this article, I present a study of emerging and fast-growing practices of marketing cosmetic surgery on the social media platform Instagram by analyzing a corpus of fifteen Instagram profiles managed by Argentine cosmetic surgeons. I engage with the notion that cosmetic surgery, a field inscribed in a strong gendered binary, has historically relied upon the cultural and mediatized visibility of the female body, often casting the male cosmetic …

  • Medicine MAN. Reconfigurations of masculinity in times of increased medicalization

    Karen Hvidtfeldt, Michael Nebeling et al.•ARTICLE•NORMA•2025•References: 5

  • Selling manhood online. Cultural imaginaries of testosterone in the marketing of the nutritional supplement T8

    Open Access•Tobias Raun, Sara Romme Rasmussen•ARTICLE•NORMA•2025•References: 35

    In this article, we analyze the marketing of T8, a nutritional supplement sold to the Danish market on the promise of raising (cisgendered) men’s natural production of the sex hormone testosterone. T8 is one out of many testosterone enhancing supplements that have resurfaced and are marketed online, and we understand T8 as an example of the current bio-medicalization paradigm, which increasingly frames men’s health in terms of hormone levels. In …

Gender Studies (5 works) · Psychology (5 works) · Sociology (5 works) · Masculinity (3 works) · Media, Gender, and Advertising (3 works) · Advertising (2 works) · Business (2 works) · Gender Roles and Identity Studies (2 works) · Medicine (2 works) · Social Psychology (2 works)

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