Renira Rampazzo Gambarato
Biographic Data
| ID | 1424698 |
|---|---|
| NAME | Renira Rampazzo Gambarato |
| GIVEN NAMES | Renira Rampazzo |
| FAMILY NAME | Gambarato |
| SIGNATURE | GAMBARATO R R |
| AFFILIATIONS | National Research University Higher School of Economics |
| ORCID | 0000-0001-7631-6608 |
| VERIFIED | Yes |
| TOTAL WORKS | 16 |
| TOTAL CITATIONS | 5 |
| AUTHOR COUNT | 14 |
| EDITOR COUNT | 2 |
| FIRST PUBLICATION YEAR | 2013 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 1 |
Activismo transmedia en la Amazonia
Este artículo analiza el activismo transmedia en la región amazónica, con énfasis en su papel mediador en los conflictos socioambientales. A partir de un estudio de caso longitudinal sobre las quemas en la Amazonia brasileña entre 2019 y 2024, se examina la evolución comunicacional y movilizadora de hashtags como #PrayforAmazonia. Con base en teorías de la mediatización y del pensamiento decolonial, se reflexiona sobre cómo infraestructuras digit…
The multifaceted landscape of educommunication: A scoping review
Educommunication integrates communication and education into a unified approach to learning and knowledge dissemination. Representing a paradigmatic shift, educommunication has profound consequences for both fields. However, there is no clear definition of the concept, implying a necessity to synthesize existing knowledge about what educommunication means in different research contexts. This scoping review investigated how the concept educommunic…
Communicating a sense of safety: The public experience of Swedish Police Instagram communication
Purpose The research aim of this article is to generate novel insights into how public sector organizations (PSOs) strategically communicate with the public about critical issues on social media. To this end, the study explores the public's experiences of the Swedish Police's sense of safety communication on Instagram in the third largest city in Sweden, where the lack of a sense of public safety is a main societal challenge. Design/methodology/a…
Transmedia educommunication method for social sustainability in low-income communities
In the post-pandemic world, we see the exacerbation of digital connections but also inequalities between countries with higher or lower degrees of access to fast Internet services. Digitization processes enable and intensify global exchanges and yet expand disconnections as they globalize debates and solutions without considering the different levels of accessibility, digital literacy, and Internet infrastructure in less privileged communities. S…
The learning potential of streaming media: Cultural sustainability in a post-digital society
The aim of this article is to contribute to a discussion on the challenges of and opportunities for using major streaming media platforms and fictional streaming series in an educational context. The article departs from research on the post-digital condition, platformization, cultural memory, and cultural sustainability. The tangible interest in cultural memory and heritage studies indicates the current need to include streaming services in thes…
Beyond fact and fiction: Cultural memory and transmedia ethics in Netflix’s The Crown
The aim of this study is to discuss the potential ethical implications of the fictionalization of historical events represented across multiple media platforms – under the powerful umbrella of streaming media services en général and Netflix in particular – to examine the potential impact fictionalization has on what is culturally remembered and what is forgotten. Combining theoretical approaches from transmedia studies and cultural memory, the ar…
Streaming media and the dynamics of remembering and forgetting: The Chernobyl case
The aim of this study is to elucidate the mnemonic conditions established in the ever-increasing production and use of cultural memory in streaming media environments. To gain in-depth insight into how memories are selected for remembering and sorted for forgetting, the focus is the HBO Chernobyl mini-series. The case study of HBO’s Chernobyl is selected to qualitatively explore cultural memories across the series throughout the complexities of g…
Theory, Development, and Strategy in Transmedia Storytelling
This book explores transmedia dynamics in various facets of fiction and nonfiction transmedia studies. Moving beyond the presentation/definition of transmediality as a field of study, the authors examine novel advancements in the theory, methodological development, and strategic planning of transmedia storytelling. Drawing upon a theoretical foundation grounded in Peircean semiotics and reflected in the methodological approaches to fiction and no…
Letramentos acadêmicos no ensino superior: Aspectos verbo-visuais no processo de textualização em contexto semipresencial
Este trabalho situa-se na discussão sobre escrita na universidade e investiga o processo de textualização verbo-visual e extraverbal em contexto de Educação a Distância (EaD) semipresencial. Com base no conceito de letramentos acadêmicos, advindo dos Novos Estudos de Letramento, busca problematizar relação entre cor escolhida e imagem, no processo de produção do texto realizado por universitários (professores em formação), num Curso de Pedagogia …
Processo de textualização verbo-visual: Análise de princípios de diagramação e seus efeitos de sentido em práticas letradas acadêmicas
Este trabalho discute os chamados aspectos “ocultos” dos letramentos (STREET, 2009) como índices de presumidos sociais (VOLOSHINOV, BAKHTIN, 2013; CORRÊA, 2011), na tentativa de refletir, de uma perspectiva linguístico-discursiva, sobre a apropriação de princípios da diagramação, reconhecidos em estudos semióticos no tratamento investigativo do processo de textualização verbo-visual na contemporaneidade, nas chamadas práticas comunicativas multim…
The Routledge Companion to Transmedia Studies
Around the globe, people now engage with media content across multiple platforms, following stories, characters, worlds, brands and other information across a spectrum of media channels. This transmedia phenomenon has led to the burgeoning of transmedia studies in media, cultural studies and communication departments across the academy. The Routledge Companion to Transmedia Studies is the definitive volume for scholars and students interested in …
Exploring Transmedia Journalism in the Digital Age
This book explores how to tell pervasive news stories across multiple platforms and formats, using current digital technologies, expanding the content and engaging audiences. It presents analytical views on transmedia journalism case studies and the applications and implications of technological advancements, such as virtual reality, social media networks and big data in the journalism realm
Fifa World Cup on the Brazilian Globo Network: A transmedia dynamics
The news coverage of the 2014 Fédération Internationale de Football Association (FIFA) World Cup in Brazil encompassed various media platforms and the flow of information in the intersection between mass media (especially television) and social media (especially Twitter and Facebook). The research question that motivates this article is, ‘To what extent can Globo Network’s Brazilian coverage be characterized as a transmedia experience?’ The theor…
Transmedia Strategies in Journalism: An analytical model for the news coverage of planned events
The article discusses the meanings of transmedia journalism, which involves the expansion, not the repetition, of news content and then presents the development of a new analytical model that focuses on the coverage of planned events in news media. Planned events are temporal occurrences that are normally well schematized and publicized in advance. The proposed model addresses the fundamental features involved in transmedia strategies for media c…
Transmedia storytelling panorama in the Russian media landscape
Transmedia storytelling (TS) refers to media experiences expanded across multiple platforms. This article answers the research question about the specificity of Russian TS initiatives. The goal of the research is to emphasize the social and cultural contexts in which TS is inserted in Russia by reconstructing the panorama of the Russian transmedia landscape. The qualitative research is methodologically supported by an analysis of documents and ma…
Peircean semiotics in the context of design praxis: Abduction and perception in dialogue
This paper discusses design process as a creative activity along with conceptual correlations of the semiotics developed by Charles Sanders Peirce. The central aim of this paper is to examine one of the most important concepts in Peirce’s theory related to design praxis: the concept of abduction. Abduction is the driving force behind creation and a way of producing new ideas. Peirce’s original concept is fundamental in order to maintain constant …
Transmedia Strategies in Journalism: An analytical model for the news coverage of planned events
The article discusses the meanings of transmedia journalism, which involves the expansion, not the repetition, of news content and then presents the development of a new analytical model that focuses on the coverage of planned events in news media. Planned events are temporal occurrences that are normally well schematized and publicized in advance. The proposed model addresses the fundamental features involved in transmedia strategies for media c…
Beyond fact and fiction: Cultural memory and transmedia ethics in Netflix’s The Crown
The aim of this study is to discuss the potential ethical implications of the fictionalization of historical events represented across multiple media platforms – under the powerful umbrella of streaming media services en général and Netflix in particular – to examine the potential impact fictionalization has on what is culturally remembered and what is forgotten. Combining theoretical approaches from transmedia studies and cultural memory, the ar…
Peircean semiotics in the context of design praxis: Abduction and perception in dialogue
This paper discusses design process as a creative activity along with conceptual correlations of the semiotics developed by Charles Sanders Peirce. The central aim of this paper is to examine one of the most important concepts in Peirce’s theory related to design praxis: the concept of abduction. Abduction is the driving force behind creation and a way of producing new ideas. Peirce’s original concept is fundamental in order to maintain constant …
Transmedia storytelling panorama in the Russian media landscape
Transmedia storytelling (TS) refers to media experiences expanded across multiple platforms. This article answers the research question about the specificity of Russian TS initiatives. The goal of the research is to emphasize the social and cultural contexts in which TS is inserted in Russia by reconstructing the panorama of the Russian transmedia landscape. The qualitative research is methodologically supported by an analysis of documents and ma…
Transmedia Strategies in Journalism: An analytical model for the news coverage of planned events
The article discusses the meanings of transmedia journalism, which involves the expansion, not the repetition, of news content and then presents the development of a new analytical model that focuses on the coverage of planned events in news media. Planned events are temporal occurrences that are normally well schematized and publicized in advance. The proposed model addresses the fundamental features involved in transmedia strategies for media c…
Fifa World Cup on the Brazilian Globo Network: A transmedia dynamics
The news coverage of the 2014 Fédération Internationale de Football Association (FIFA) World Cup in Brazil encompassed various media platforms and the flow of information in the intersection between mass media (especially television) and social media (especially Twitter and Facebook). The research question that motivates this article is, ‘To what extent can Globo Network’s Brazilian coverage be characterized as a transmedia experience?’ The theor…
The Routledge Companion to Transmedia Studies
Around the globe, people now engage with media content across multiple platforms, following stories, characters, worlds, brands and other information across a spectrum of media channels. This transmedia phenomenon has led to the burgeoning of transmedia studies in media, cultural studies and communication departments across the academy. The Routledge Companion to Transmedia Studies is the definitive volume for scholars and students interested in …
Exploring Transmedia Journalism in the Digital Age
This book explores how to tell pervasive news stories across multiple platforms and formats, using current digital technologies, expanding the content and engaging audiences. It presents analytical views on transmedia journalism case studies and the applications and implications of technological advancements, such as virtual reality, social media networks and big data in the journalism realm
Letramentos acadêmicos no ensino superior: Aspectos verbo-visuais no processo de textualização em contexto semipresencial
Este trabalho situa-se na discussão sobre escrita na universidade e investiga o processo de textualização verbo-visual e extraverbal em contexto de Educação a Distância (EaD) semipresencial. Com base no conceito de letramentos acadêmicos, advindo dos Novos Estudos de Letramento, busca problematizar relação entre cor escolhida e imagem, no processo de produção do texto realizado por universitários (professores em formação), num Curso de Pedagogia …
Processo de textualização verbo-visual: Análise de princípios de diagramação e seus efeitos de sentido em práticas letradas acadêmicas
Este trabalho discute os chamados aspectos “ocultos” dos letramentos (STREET, 2009) como índices de presumidos sociais (VOLOSHINOV, BAKHTIN, 2013; CORRÊA, 2011), na tentativa de refletir, de uma perspectiva linguístico-discursiva, sobre a apropriação de princípios da diagramação, reconhecidos em estudos semióticos no tratamento investigativo do processo de textualização verbo-visual na contemporaneidade, nas chamadas práticas comunicativas multim…
Theory, Development, and Strategy in Transmedia Storytelling
This book explores transmedia dynamics in various facets of fiction and nonfiction transmedia studies. Moving beyond the presentation/definition of transmediality as a field of study, the authors examine novel advancements in the theory, methodological development, and strategic planning of transmedia storytelling. Drawing upon a theoretical foundation grounded in Peircean semiotics and reflected in the methodological approaches to fiction and no…
Streaming media and the dynamics of remembering and forgetting: The Chernobyl case
The aim of this study is to elucidate the mnemonic conditions established in the ever-increasing production and use of cultural memory in streaming media environments. To gain in-depth insight into how memories are selected for remembering and sorted for forgetting, the focus is the HBO Chernobyl mini-series. The case study of HBO’s Chernobyl is selected to qualitatively explore cultural memories across the series throughout the complexities of g…
Beyond fact and fiction: Cultural memory and transmedia ethics in Netflix’s The Crown
The aim of this study is to discuss the potential ethical implications of the fictionalization of historical events represented across multiple media platforms – under the powerful umbrella of streaming media services en général and Netflix in particular – to examine the potential impact fictionalization has on what is culturally remembered and what is forgotten. Combining theoretical approaches from transmedia studies and cultural memory, the ar…
Transmedia educommunication method for social sustainability in low-income communities
In the post-pandemic world, we see the exacerbation of digital connections but also inequalities between countries with higher or lower degrees of access to fast Internet services. Digitization processes enable and intensify global exchanges and yet expand disconnections as they globalize debates and solutions without considering the different levels of accessibility, digital literacy, and Internet infrastructure in less privileged communities. S…
The learning potential of streaming media: Cultural sustainability in a post-digital society
The aim of this article is to contribute to a discussion on the challenges of and opportunities for using major streaming media platforms and fictional streaming series in an educational context. The article departs from research on the post-digital condition, platformization, cultural memory, and cultural sustainability. The tangible interest in cultural memory and heritage studies indicates the current need to include streaming services in thes…
Communicating a sense of safety: The public experience of Swedish Police Instagram communication
Purpose The research aim of this article is to generate novel insights into how public sector organizations (PSOs) strategically communicate with the public about critical issues on social media. To this end, the study explores the public's experiences of the Swedish Police's sense of safety communication on Instagram in the third largest city in Sweden, where the lack of a sense of public safety is a main societal challenge. Design/methodology/a…
Activismo transmedia en la Amazonia
Este artículo analiza el activismo transmedia en la región amazónica, con énfasis en su papel mediador en los conflictos socioambientales. A partir de un estudio de caso longitudinal sobre las quemas en la Amazonia brasileña entre 2019 y 2024, se examina la evolución comunicacional y movilizadora de hashtags como #PrayforAmazonia. Con base en teorías de la mediatización y del pensamiento decolonial, se reflexiona sobre cómo infraestructuras digit…
The multifaceted landscape of educommunication: A scoping review
Educommunication integrates communication and education into a unified approach to learning and knowledge dissemination. Representing a paradigmatic shift, educommunication has profound consequences for both fields. However, there is no clear definition of the concept, implying a necessity to synthesize existing knowledge about what educommunication means in different research contexts. This scoping review investigated how the concept educommunic…
Sociology (11 works) · Art (7 works) · Media studies (7 works) · Computer Science (6 works) · Political science (6 works) · History (5 works) · History (4 works) · Politics (4 works) · Social media (4 works) · Aesthetics (3 works)