Tula Fang
Biographic Data
| ID | 142839 |
|---|---|
| NAME | Tula Fang |
| GIVEN NAMES | Tula |
| FAMILY NAME | Fang |
| SIGNATURE | FANG T |
| AFFILIATIONS | Stockholm University |
| ORCID | 0000-0002-6668-1190 |
| VERIFIED | Yes |
| TOTAL WORKS | 10 |
| TOTAL CITATIONS | 45 |
| AUTHOR COUNT | 10 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2003 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 3 |
Media as nonmarket influencer in international business
Media has emerged as a powerful yet under-theorized force shaping the nonmarket environments of multinationals (MNEs), particularly amid intensifying geopolitical tensions and ideological polarization. Drawing on mass communication theory, we conceptualize media, encompassing both institutional news media and social media platforms, as a distinct nonmarket influencer that actively constructs legitimacy, propagates geopolitical narratives, and acc…
Disruptive knowledge in international business research: A pipe dream or attainable target
Wild Meat Species, Climate Change, and Indigenous Amazonians
People throughout the world are adapting to alternative livelihoods as climate change transforms the earth. The western Amazon basin has recently gone through extreme flood levels that resulted in population declines of species used for wild meat, principally white-lipped peccary ( Tayassu pecari), collared peccary ( Pecari tajacu), red brocket deer ( Mazama americana), lowland paca ( Cuniculus paca), and black agouti ( Dasyprocta fuliginosa). Th…
East Asian wisdom and relativity: Inter-ocular testing of Schwartz values from WVS with extension of the ReVaMB model
Purpose The purpose of this paper is threefold. First, the paper demonstrates how inter-ocular testing (looking at the data) of Schwartz values from world values study (WVS) provides a surprisingly different picture to what the authors would expect from traditional mean comparison testing ( t -tests, analysis of variance (ANOVA)). Second, the authors suggest that the ReVaMB model can be applied to an East Asian philosophical perspective. Relativi…
Managing paradoxes, dilemmas, and change: A case study to apply the Yin Yang wisdom in Western organizational settings
Purpose Drawing on Fang’s (2012) Yin Yang theory of culture while taking up the roadmap proposed by Li (2016) for applying the epistemological system of Yin Yang balancing to complex issues in management research, in general, and to paradoxical issues, in particular, the purpose of this paper is to explore how organizations and individuals in the West can balance cultural paradoxes and manage culture dilemmas through the lens of Yin Yang wisdom. …
Parachuting internationalization: A study of four Scandinavian firms entering China
Purpose The purpose of this paper is to propose a “parachuting internationalization” metaphor as an alternative strategy that firms may choose to enter foreign markets compared to Uppsala Model and Born Global Model. This proposed new metaphor seeks to integrate the Uppsala and the Born Global Models to show that firms can attain success in the age of globalization if they are adept at devising creative strategies that help them overcome the chal…
Yin Yang: A New Perspective on Culture
In this article I propose a Yin Yang perspective to understand culture. Based on the indigenous Chinese philosophy of Yin Yang, I conceptualize culture as possessing inherently paradoxical value orientations, thereby enabling it to embrace opposite traits of any given cultural dimension. I posit that potential paradoxical values coexist in any culture; they give rise to, exist within, reinforce, and complement each other to shape the holistic, dy…
Chinese communication characteristics: A Yin Yang perspective
Peter Nolan, China at the Crossroads
A Critique of Hofstede’s Fifth National Culture Dimension
Using indigenous knowledge of Chinese culture and philosophy, this article critiques Geert Hofstede’s fifth national culture dimension, i.e. ‘Confucian dynamism’, also referred to as ‘long-term orientation’. The basic premise on which the dimension is founded is scrutinized and the way in which this index has been constructed is assessed in detail. It is argued that there is a philosophical flaw inherent in this ‘new’ dimension. Given this fatal …
A Critique of Hofstede’s Fifth National Culture Dimension
Using indigenous knowledge of Chinese culture and philosophy, this article critiques Geert Hofstede’s fifth national culture dimension, i.e. ‘Confucian dynamism’, also referred to as ‘long-term orientation’. The basic premise on which the dimension is founded is scrutinized and the way in which this index has been constructed is assessed in detail. It is argued that there is a philosophical flaw inherent in this ‘new’ dimension. Given this fatal …
Chinese communication characteristics: A Yin Yang perspective
Parachuting internationalization: A study of four Scandinavian firms entering China
Purpose The purpose of this paper is to propose a “parachuting internationalization” metaphor as an alternative strategy that firms may choose to enter foreign markets compared to Uppsala Model and Born Global Model. This proposed new metaphor seeks to integrate the Uppsala and the Born Global Models to show that firms can attain success in the age of globalization if they are adept at devising creative strategies that help them overcome the chal…
Managing paradoxes, dilemmas, and change: A case study to apply the Yin Yang wisdom in Western organizational settings
Purpose Drawing on Fang’s (2012) Yin Yang theory of culture while taking up the roadmap proposed by Li (2016) for applying the epistemological system of Yin Yang balancing to complex issues in management research, in general, and to paradoxical issues, in particular, the purpose of this paper is to explore how organizations and individuals in the West can balance cultural paradoxes and manage culture dilemmas through the lens of Yin Yang wisdom. …
A Critique of Hofstede’s Fifth National Culture Dimension
Using indigenous knowledge of Chinese culture and philosophy, this article critiques Geert Hofstede’s fifth national culture dimension, i.e. ‘Confucian dynamism’, also referred to as ‘long-term orientation’. The basic premise on which the dimension is founded is scrutinized and the way in which this index has been constructed is assessed in detail. It is argued that there is a philosophical flaw inherent in this ‘new’ dimension. Given this fatal …
Peter Nolan, China at the Crossroads
Chinese communication characteristics: A Yin Yang perspective
Yin Yang: A New Perspective on Culture
In this article I propose a Yin Yang perspective to understand culture. Based on the indigenous Chinese philosophy of Yin Yang, I conceptualize culture as possessing inherently paradoxical value orientations, thereby enabling it to embrace opposite traits of any given cultural dimension. I posit that potential paradoxical values coexist in any culture; they give rise to, exist within, reinforce, and complement each other to shape the holistic, dy…
Parachuting internationalization: A study of four Scandinavian firms entering China
Purpose The purpose of this paper is to propose a “parachuting internationalization” metaphor as an alternative strategy that firms may choose to enter foreign markets compared to Uppsala Model and Born Global Model. This proposed new metaphor seeks to integrate the Uppsala and the Born Global Models to show that firms can attain success in the age of globalization if they are adept at devising creative strategies that help them overcome the chal…
East Asian wisdom and relativity: Inter-ocular testing of Schwartz values from WVS with extension of the ReVaMB model
Purpose The purpose of this paper is threefold. First, the paper demonstrates how inter-ocular testing (looking at the data) of Schwartz values from world values study (WVS) provides a surprisingly different picture to what the authors would expect from traditional mean comparison testing ( t -tests, analysis of variance (ANOVA)). Second, the authors suggest that the ReVaMB model can be applied to an East Asian philosophical perspective. Relativi…
Managing paradoxes, dilemmas, and change: A case study to apply the Yin Yang wisdom in Western organizational settings
Purpose Drawing on Fang’s (2012) Yin Yang theory of culture while taking up the roadmap proposed by Li (2016) for applying the epistemological system of Yin Yang balancing to complex issues in management research, in general, and to paradoxical issues, in particular, the purpose of this paper is to explore how organizations and individuals in the West can balance cultural paradoxes and manage culture dilemmas through the lens of Yin Yang wisdom. …
Wild Meat Species, Climate Change, and Indigenous Amazonians
People throughout the world are adapting to alternative livelihoods as climate change transforms the earth. The western Amazon basin has recently gone through extreme flood levels that resulted in population declines of species used for wild meat, principally white-lipped peccary ( Tayassu pecari), collared peccary ( Pecari tajacu), red brocket deer ( Mazama americana), lowland paca ( Cuniculus paca), and black agouti ( Dasyprocta fuliginosa). Th…
Disruptive knowledge in international business research: A pipe dream or attainable target
Media as nonmarket influencer in international business
Media has emerged as a powerful yet under-theorized force shaping the nonmarket environments of multinationals (MNEs), particularly amid intensifying geopolitical tensions and ideological polarization. Drawing on mass communication theory, we conceptualize media, encompassing both institutional news media and social media platforms, as a distinct nonmarket influencer that actively constructs legitimacy, propagates geopolitical narratives, and acc…
International Student and Expatriate Challenges (6 works) · Sociology (6 works) · China (5 works) · Epistemology (5 works) · Law (5 works) · Political science (5 works) · Cultural Differences and Values (4 works) · Law (4 works) · Philosophy (4 works) · Computer Science (3 works)