William R Swinyard
Biographic Data
| ID | 143355 |
|---|---|
| NAME | William R Swinyard |
| GIVEN NAMES | William R |
| FAMILY NAME | Swinyard |
| SIGNATURE | SWINYARD W R |
| AFFILIATIONS | Brigham Young University |
| VERIFIED | No |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 16 |
| AUTHOR COUNT | 3 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1978 |
| LATEST PUBLICATION YEAR | 2015 |
| H-INDEX | 2 |
Religious Orientation and Life Aspirations
The Effects of Mood, Involvement, and Quality of Store Experience on Shopping Intentions
This article proposes that consumer mood, involvement level, and the quality of the shopping experience have significant effects on shopping intentions. Results from a laboratory experiment reveal that mood interacts with involvement and shopping experience. Involved subjects are found to magnify their evaluations of the shopping experience, subjects in good moods evaluate good experiences still better, and a bad shopping experience appears to ca…
Promotional Effects on a High-versus Low-Involvement Electorate
In a field experiment linking low-involvement learning theory with promotion effects, both direct-mail advertising and personal canvassing are found to have positive voter effects in a low-involvement political race but not in a high-involvement race. Advertising hierarchies-of-effect for the two races are examined
The Effects of Mood, Involvement, and Quality of Store Experience on Shopping Intentions
This article proposes that consumer mood, involvement level, and the quality of the shopping experience have significant effects on shopping intentions. Results from a laboratory experiment reveal that mood interacts with involvement and shopping experience. Involved subjects are found to magnify their evaluations of the shopping experience, subjects in good moods evaluate good experiences still better, and a bad shopping experience appears to ca…
Promotional Effects on a High-versus Low-Involvement Electorate
In a field experiment linking low-involvement learning theory with promotion effects, both direct-mail advertising and personal canvassing are found to have positive voter effects in a low-involvement political race but not in a high-involvement race. Advertising hierarchies-of-effect for the two races are examined
Promotional Effects on a High-versus Low-Involvement Electorate
In a field experiment linking low-involvement learning theory with promotion effects, both direct-mail advertising and personal canvassing are found to have positive voter effects in a low-involvement political race but not in a high-involvement race. Advertising hierarchies-of-effect for the two races are examined
The Effects of Mood, Involvement, and Quality of Store Experience on Shopping Intentions
This article proposes that consumer mood, involvement level, and the quality of the shopping experience have significant effects on shopping intentions. Results from a laboratory experiment reveal that mood interacts with involvement and shopping experience. Involved subjects are found to magnify their evaluations of the shopping experience, subjects in good moods evaluate good experiences still better, and a bad shopping experience appears to ca…
Religious Orientation and Life Aspirations
Psychology (3 works) · Social Psychology (3 works) · Advertising (2 works) · Business (2 works) · Affect (linguistics) (1 works) · Behavioral Health and Interventions (1 works) · Consumer Behavior in Brand Consumption and Identification (1 works) · Consumer Retail Behavior Studies (1 works) · Customer Service Quality and Loyalty (1 works) · Developmental psychology (1 works)