Kenneth A Coney
Dados Biográficos
| ID | 143356 |
|---|---|
| NOME | Kenneth A Coney |
| PRENOMES | Kenneth A |
| SOBRENOME | Coney |
| ASSINATURA | CONEY K A |
| VERIFICADO | Não |
| TOTAL DE OBRAS | 3 |
| TOTAL DE CITAÇÕES | 6 |
| TOTAL COMO AUTOR | 3 |
| TOTAL COMO EDITOR | 0 |
| PRIMEIRO ANO DE PUBLICAÇÃO | 1977 |
| ANO MAIS RECENTE DE PUBLICAÇÃO | 1979 |
| ÍNDICE H | 2 |
Coney's Reply
Journal Article Coney's Reply Get access KENNETH A. CONEY KENNETH A. CONEY Arizona State University Search for other works by this author on: Oxford Academic Google Scholar Public Opinion Quarterly, Volume 43, Issue 3, FALL 1979, Pages 408–409, https://doi.org/10.1086/268534 Published: 01 January 1979
Promotional Effects on a High-versus Low-Involvement Electorate
In a field experiment linking low-involvement learning theory with promotion effects, both direct-mail advertising and personal canvassing are found to have positive voter effects in a low-involvement political race but not in a high-involvement race. Advertising hierarchies-of-effect for the two races are examined
Order-Bias
Order-Bias: The Special Case of Letter Preference Get access KENNETH A. CONEY KENNETH A. CONEY Associate Professor of Marketing College of Business Administration, Arizona State University, Tempe Search for other works by this author on: Oxford Academic Google Scholar Public Opinion Quarterly, Volume 41, Issue 3, FALL 1977, Pages 385–388, https://doi.org/10.1086/268395 Published: 01 January 1977
Promotional Effects on a High-versus Low-Involvement Electorate
In a field experiment linking low-involvement learning theory with promotion effects, both direct-mail advertising and personal canvassing are found to have positive voter effects in a low-involvement political race but not in a high-involvement race. Advertising hierarchies-of-effect for the two races are examined
Order-Bias
Order-Bias: The Special Case of Letter Preference Get access KENNETH A. CONEY KENNETH A. CONEY Associate Professor of Marketing College of Business Administration, Arizona State University, Tempe Search for other works by this author on: Oxford Academic Google Scholar Public Opinion Quarterly, Volume 41, Issue 3, FALL 1977, Pages 385–388, https://doi.org/10.1086/268395 Published: 01 January 1977
Order-Bias
Order-Bias: The Special Case of Letter Preference Get access KENNETH A. CONEY KENNETH A. CONEY Associate Professor of Marketing College of Business Administration, Arizona State University, Tempe Search for other works by this author on: Oxford Academic Google Scholar Public Opinion Quarterly, Volume 41, Issue 3, FALL 1977, Pages 385–388, https://doi.org/10.1086/268395 Published: 01 January 1977
Promotional Effects on a High-versus Low-Involvement Electorate
In a field experiment linking low-involvement learning theory with promotion effects, both direct-mail advertising and personal canvassing are found to have positive voter effects in a low-involvement political race but not in a high-involvement race. Advertising hierarchies-of-effect for the two races are examined
Coney's Reply
Journal Article Coney's Reply Get access KENNETH A. CONEY KENNETH A. CONEY Arizona State University Search for other works by this author on: Oxford Academic Google Scholar Public Opinion Quarterly, Volume 43, Issue 3, FALL 1979, Pages 408–409, https://doi.org/10.1086/268534 Published: 01 January 1979
Psychology (2 obras) · Sociology (2 obras) · Advertising (1 obras) · Algorithm (1 obras) · Business (1 obras) · Computer Science (1 obras) · Direct mail (1 obras) · Economics (1 obras) · Experimental Behavioral Economics Studies (1 obras) · Field (mathematics) (1 obras)