Wan-Hsiu Sunny Tsai
Biographic Data
| ID | 143880 |
|---|---|
| NAME | Wan-Hsiu Sunny Tsai |
| GIVEN NAMES | Wan-Hsiu Sunny |
| FAMILY NAME | Tsai |
| SIGNATURE | TSAI W S |
| AFFILIATIONS | University of Miami |
| VERIFIED | No |
| TOTAL WORKS | 5 |
| TOTAL CITATIONS | 11 |
| WORKS AS AUTHOR | 5 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2012 |
| LATEST PUBLICATION YEAR | 2019 |
| H-INDEX | 2 |
Framing Artificial Intelligence in American Newspapers
Publics' perceptions of new scientific advances such as AI are often informed and influenced by news coverage. To understand how artificial intelligence (AI) was framed in U.S. newspapers, a content analysis based on framing theory in journalism and science communication was conducted. This study identified the dominant topics and frames, as well as the risks and benefits of AI covered in five major American newspapers from 2009 to 2018. Results …
Motivations and Antecedents of Consumer Engagement With Brand Pages on Social Networking Sites
Brand pages on social networking sites (SNSs) have become the key platform where consumers interact with brands. This study explored the types of consumer engagement with brand pages on Facebook as well as the motivations and antecedents that drive such engagement. Given the participatory and communal nature of SNSs, this study focused on the effects of social media dependency and three social relationship factors, including parasocial interactio…
Toward an Integrated Model of Public Engagement on Corporate Social Networking Sites
The importance of social media engagement as an influential factor for cultivating quality organization-public relationships has been increasingly recognized by strategic communication scholars and professionals. However, there exist few theoretical deliberations on the underlying mechanisms of organization-public engagement on social media. This study focused on organization-public engagement and relationship management via social networking sit…
Political issues in advertising polysemy
This study draws on minority consumers’ interpretations of purposefully polysemic commercials to explore political issues in the consumption of advertising, and highlights the sociopolitical role of niche-targeted advertising as a powerful cultural institution in informing and defining identities. The study focusses on how lesbian, gay male, and bisexual consumers make sense of gay-oriented, yet strategically polysemic, gay window commercials. Fi…
Bicultural Advertising and Hispanic Acculturation
This study examined the moderating effects of acculturation modes (assimilated, integrated, and separated) on Hispanic consumers’ responses to three advertising targeting strategies (Caucasian targeted, bicultural, and Hispanic targeted). The hypotheses were empirically tested in a 3 × 3 factorial experiment with 155 self-identified Hispanic adult consumers, where their acculturation modes were measured and the advertising stimuli they viewed wer…
Toward an Integrated Model of Public Engagement on Corporate Social Networking Sites
The importance of social media engagement as an influential factor for cultivating quality organization-public relationships has been increasingly recognized by strategic communication scholars and professionals. However, there exist few theoretical deliberations on the underlying mechanisms of organization-public engagement on social media. This study focused on organization-public engagement and relationship management via social networking sit…
Bicultural Advertising and Hispanic Acculturation
This study examined the moderating effects of acculturation modes (assimilated, integrated, and separated) on Hispanic consumers’ responses to three advertising targeting strategies (Caucasian targeted, bicultural, and Hispanic targeted). The hypotheses were empirically tested in a 3 × 3 factorial experiment with 155 self-identified Hispanic adult consumers, where their acculturation modes were measured and the advertising stimuli they viewed wer…
Political issues in advertising polysemy
This study draws on minority consumers’ interpretations of purposefully polysemic commercials to explore political issues in the consumption of advertising, and highlights the sociopolitical role of niche-targeted advertising as a powerful cultural institution in informing and defining identities. The study focusses on how lesbian, gay male, and bisexual consumers make sense of gay-oriented, yet strategically polysemic, gay window commercials. Fi…
Bicultural Advertising and Hispanic Acculturation
This study examined the moderating effects of acculturation modes (assimilated, integrated, and separated) on Hispanic consumers’ responses to three advertising targeting strategies (Caucasian targeted, bicultural, and Hispanic targeted). The hypotheses were empirically tested in a 3 × 3 factorial experiment with 155 self-identified Hispanic adult consumers, where their acculturation modes were measured and the advertising stimuli they viewed wer…
Motivations and Antecedents of Consumer Engagement With Brand Pages on Social Networking Sites
Brand pages on social networking sites (SNSs) have become the key platform where consumers interact with brands. This study explored the types of consumer engagement with brand pages on Facebook as well as the motivations and antecedents that drive such engagement. Given the participatory and communal nature of SNSs, this study focused on the effects of social media dependency and three social relationship factors, including parasocial interactio…
Toward an Integrated Model of Public Engagement on Corporate Social Networking Sites
The importance of social media engagement as an influential factor for cultivating quality organization-public relationships has been increasingly recognized by strategic communication scholars and professionals. However, there exist few theoretical deliberations on the underlying mechanisms of organization-public engagement on social media. This study focused on organization-public engagement and relationship management via social networking sit…
Framing Artificial Intelligence in American Newspapers
Publics' perceptions of new scientific advances such as AI are often informed and influenced by news coverage. To understand how artificial intelligence (AI) was framed in U.S. newspapers, a content analysis based on framing theory in journalism and science communication was conducted. This study identified the dominant topics and frames, as well as the risks and benefits of AI covered in five major American newspapers from 2009 to 2018. Results …
Political science (5 works) · Sociology (5 works) · Psychology (4 works) · Advertising (3 works) · Business (3 works) · Computer Science (3 works) · Consumer Behavior in Brand Consumption and Identification (2 works) · Impact of Technology on Adolescents (2 works) · Mainstream (2 works) · Media, Gender, and Advertising (2 works)