Simone Guercini
Biographic Data
| ID | 144434 |
|---|---|
| NAME | Simone Guercini |
| GIVEN NAMES | Simone |
| FAMILY NAME | Guercini |
| SIGNATURE | GUERCINI S |
| AFFILIATIONS | University of Florence |
| ORCID | 0000-0002-7542-6984 |
| VERIFIED | Yes |
| TOTAL WORKS | 7 |
| TOTAL CITATIONS | 3 |
| WORKS AS AUTHOR | 6 |
| WORKS AS EDITOR | 1 |
| FIRST PUBLICATION YEAR | 2017 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 1 |
Identifying New Roles and Actors in Action Research Management Studies in Specific Support Infrastructures
This study examines an extended view of both actors and roles of Action Research studies in the field of management. More specifically, we study the new actors and roles considering three specific support infrastructures: long-term funded projects; collaborative agreements; and educational programs. We carry out three stages based on a systematic literature review with Prisma methodology. Our findings permit identifying new actors and roles along…
Borrowing in competence attrition as adaptive bias
The objective of this article is to examine a specific form of competence attrition, borrowing, as heuristic solutions to a problem of partial loss of pre-existing organizational competences. In linguistics, language attrition is a recurring phenomenon that consists of the loss of proficiency in one’s native language due to interaction with and learning of a new language. Language attrition involves both systematic errors in the native language a…
Not solely influencers in the communication plan
En los últimos años, las redes sociales e influencers están dominando las campañas de comunicación, debido a su poder de influencia en los consumidores. Como resultado, algunos de los actores tradicionales de la comunicación no están siendo considerados en los planes de comunicación. Sin embargo, no existe ningún estudio que confirme su pérdida de influencia sobre el consumidor y sus decisiones de compra. Tomando el caso de la compra en moda, el …
Tribal entrepreneurs
There is a statement that runs through the literature on consumer culture, one that contrasts tribal logic with market logic and asserts that they cannot be combined. This statement has become a black box of our discipline, in the Latourian sense of the term. This is especially visible when scholars are interested in tribal entrepreneurship. We want to open up this black box by interpreting the life of a mountain speleologist who invented a drill…
Heuristics as tales from the field
The impact of attitudes towards influencers amongst millennial fashion buyers
The aim of this paper is to identify influencers and the way they affect the behavior of millennial buyers in the process of consuming fashion goods. The paper examines the literature on opinion leaders, ranging from the origins of the concept to its developments within the context of the Internet. The shift from influential to influencer and the different types of influencer are examined and certain hypotheses regarding the role of influencers (…
Native and Immigrant Entrepreneurship
Borrowing in competence attrition as adaptive bias
The objective of this article is to examine a specific form of competence attrition, borrowing, as heuristic solutions to a problem of partial loss of pre-existing organizational competences. In linguistics, language attrition is a recurring phenomenon that consists of the loss of proficiency in one’s native language due to interaction with and learning of a new language. Language attrition involves both systematic errors in the native language a…
Heuristics as tales from the field
The impact of attitudes towards influencers amongst millennial fashion buyers
The aim of this paper is to identify influencers and the way they affect the behavior of millennial buyers in the process of consuming fashion goods. The paper examines the literature on opinion leaders, ranging from the origins of the concept to its developments within the context of the Internet. The shift from influential to influencer and the different types of influencer are examined and certain hypotheses regarding the role of influencers (…
Native and Immigrant Entrepreneurship
Heuristics as tales from the field
The impact of attitudes towards influencers amongst millennial fashion buyers
The aim of this paper is to identify influencers and the way they affect the behavior of millennial buyers in the process of consuming fashion goods. The paper examines the literature on opinion leaders, ranging from the origins of the concept to its developments within the context of the Internet. The shift from influential to influencer and the different types of influencer are examined and certain hypotheses regarding the role of influencers (…
Not solely influencers in the communication plan
En los últimos años, las redes sociales e influencers están dominando las campañas de comunicación, debido a su poder de influencia en los consumidores. Como resultado, algunos de los actores tradicionales de la comunicación no están siendo considerados en los planes de comunicación. Sin embargo, no existe ningún estudio que confirme su pérdida de influencia sobre el consumidor y sus decisiones de compra. Tomando el caso de la compra en moda, el …
Tribal entrepreneurs
There is a statement that runs through the literature on consumer culture, one that contrasts tribal logic with market logic and asserts that they cannot be combined. This statement has become a black box of our discipline, in the Latourian sense of the term. This is especially visible when scholars are interested in tribal entrepreneurship. We want to open up this black box by interpreting the life of a mountain speleologist who invented a drill…
Borrowing in competence attrition as adaptive bias
The objective of this article is to examine a specific form of competence attrition, borrowing, as heuristic solutions to a problem of partial loss of pre-existing organizational competences. In linguistics, language attrition is a recurring phenomenon that consists of the loss of proficiency in one’s native language due to interaction with and learning of a new language. Language attrition involves both systematic errors in the native language a…
Identifying New Roles and Actors in Action Research Management Studies in Specific Support Infrastructures
This study examines an extended view of both actors and roles of Action Research studies in the field of management. More specifically, we study the new actors and roles considering three specific support infrastructures: long-term funded projects; collaborative agreements; and educational programs. We carry out three stages based on a systematic literature review with Prisma methodology. Our findings permit identifying new actors and roles along…
Business (4 works) · Political science (4 works) · Complex Systems and Decision Making (3 works) · Marketing (3 works) · Sociology (3 works) · Advertising (2 works) · Computer Science (2 works) · Digital Marketing and Social Media (2 works) · Entrepreneurship (2 works) · Entrepreneurship Studies and Influences (2 works)