Courtney Szocs

Biographic Data

ID144568
NAMECourtney Szocs
GIVEN NAMESCourtney
FAMILY NAMESzocs
SIGNATURESZOCS C
AFFILIATIONSPennsylvania State University
ORCID0000-0001-7028-3286
VERIFIEDYes
TOTAL WORKS8
TOTAL CITATIONS13
WORKS AS AUTHOR8
WORKS AS EDITOR0
FIRST PUBLICATION YEAR2014
LATEST PUBLICATION YEAR2025
H-INDEX2

  • Looking Versus Tasting

    Open AccessCourtney Szocs, Dipayan Biswas et al.ARTICLEPsychological Reports2025

    Food healthiness is often an important factor in deciding what to eat and how much. When evaluating healthiness, individuals may have access to only visual information, such as when they see food on display at a store/restaurant or see a food image on a package, menu, or store/restaurant website. However, in other contexts, individuals may have access to multisensory information through product sampling (e.g., grocery stores, food courts). Would …

  • Contextual effects of color on food choices

    Open AccessCourtney Szocs, Annika Abell et al.ARTICLEJournal of Consumer Psychology2024References: 3

    This research examines how red ambient color in restaurants/cafeterias influences food choices. Prior research shows that red directly related to a food product (such as on nutrition labels or plates/cups) leads to avoidance of unhealthy foods. Yet, many successful fast‐food restaurants (e.g., McDonald's and Dairy Queen) use red in their ambiance, suggesting that in the context of food/eating, ambient red may have a different meaning than product…

  • Effects of bitten food images in marketing communications

    Open AccessRipinka Koli Patil, Courtney SzocsARTICLEAppetite2024References: 53

  • Smiling faces on food packages can increase adults' purchase likelihood for children

    Open AccessSara Williamson, Courtney SzocsARTICLEAppetite2021Cited by: 2References: 43

  • Extending the Boundaries of Sensory Marketing and Examining the Sixth Sensory System

    Open AccessDipayan Biswas, Courtney Szocs et al.ARTICLEJournal of Consumer Research2019Cited by: 5References: 61

    Prior research has examined the role of the traditional five sensory systems (visual, olfactory, haptic, auditory, and gustatory) and how they influence food evaluations. This research extends the boundaries of sensory marketing by examining the effects of the vestibular system, often referred to as the "sixth sensory system," which is responsible for balance and posture. The results of six experiments show that vestibular sensations related to p…

  • Esthetics

    Open AccessCourtney Szocs, Dipayan BiswasCHAPTERWiley Encyclopedia of Management2015

    This article defines esthetics and briefly explains how they affect consumers. The authors briefly discuss esthetic product features and how consumers respond to and evaluate these features. The importance of esthetics to marketing managers is also mentioned.

  • Sensory Marketing

    Open AccessDipayan Biswas, Courtney SzocsCHAPTERWiley Encyclopedia of Management2015

    This article defines sensory marketing and links sensory marketing to consumer behavior. The authors briefly discuss the process through which sensory cues influence consumers. In addition, the authors provide examples of sensory marketing tactics and how they influence consumers' perceptions, judgments and behaviors.

  • Something to Chew On

    Dipayan Biswas, Courtney Szocs et al.ARTICLEJournal of Consumer Research2014Cited by: 6References: 51

    This research examines how oral haptics (due to hardness/softness or roughness/smoothness) related to foods influence mastication (i.e., degree of chewing) and orosensory perception (i.e., orally perceived fattiness), which in turn influence calorie estimation, subsequent food choices, and overall consumption volume. The results of five experimental studies show that, consistent with theories related to mastication and orosensory perception, oral…