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Georgios A Bakamitsos

Biographic Data

ID144715
NAMEGeorgios A Bakamitsos
GIVEN NAMESGeorgios A
FAMILY NAMEBakamitsos
SIGNATUREBAKAMITSOS G A
AFFILIATIONSNorthwestern University
ORCID0009-0004-2363-1937
VERIFIEDNo
TOTAL WORKS3
TOTAL CITATIONS6
AUTHOR COUNT3
EDITOR COUNT0
FIRST PUBLICATION YEAR2005
LATEST PUBLICATION YEAR2016
H-INDEX2
  • Mean centering helps alleviate “micro” but not “macro” multicollinearity

    Open Access•Dawn Iacobucci, Matthew J Schneider et al.•ARTICLE•Behavior Research Methods•2016

  • A Cue Alone or a Probe to Think? The Dual Role of Affect in Product Evaluations

    Georgios A Bakamitsos•ARTICLE•Journal of Consumer Research•2006•Cited by: 3•References: 28

    Two studies investigate the conditions under which mood acts as a heuristic cue that influences the judgments of a message and when mood acts as a resource (facilitates relational elaboration). The findings indicate that mood serves as a cue when the message information is not easily accessible. This outcome is qualified by the individuals' willingness to hold accurate beliefs. When respondents are alerted to the potential effect of their mood on…

  • Information Accessibility as a Moderator of Judgments

    Alice M Tybout, Brian Sternthal et al.•ARTICLE•Journal of Consumer Research•2005•Cited by: 3•References: 20

    We hypothesize that the accessibility of task-relevant knowledge determines whether judgments reflect the substance of the information that is brought to mind or the ease of generating and retrieving such information. Our findings indicate that when relevant knowledge is highly accessible or not at all accessible, judgments are based on the content of the information considered. Between these extremes in knowledge accessibility, judgments are bas…

  • A Cue Alone or a Probe to Think? The Dual Role of Affect in Product Evaluations

    Georgios A Bakamitsos•ARTICLE•Journal of Consumer Research•2006•Cited by: 3•References: 28

    Two studies investigate the conditions under which mood acts as a heuristic cue that influences the judgments of a message and when mood acts as a resource (facilitates relational elaboration). The findings indicate that mood serves as a cue when the message information is not easily accessible. This outcome is qualified by the individuals' willingness to hold accurate beliefs. When respondents are alerted to the potential effect of their mood on…

  • Information Accessibility as a Moderator of Judgments

    Alice M Tybout, Brian Sternthal et al.•ARTICLE•Journal of Consumer Research•2005•Cited by: 3•References: 20

    We hypothesize that the accessibility of task-relevant knowledge determines whether judgments reflect the substance of the information that is brought to mind or the ease of generating and retrieving such information. Our findings indicate that when relevant knowledge is highly accessible or not at all accessible, judgments are based on the content of the information considered. Between these extremes in knowledge accessibility, judgments are bas…

  • Information Accessibility as a Moderator of Judgments

    Alice M Tybout, Brian Sternthal et al.•ARTICLE•Journal of Consumer Research•2005•Cited by: 3•References: 20

    We hypothesize that the accessibility of task-relevant knowledge determines whether judgments reflect the substance of the information that is brought to mind or the ease of generating and retrieving such information. Our findings indicate that when relevant knowledge is highly accessible or not at all accessible, judgments are based on the content of the information considered. Between these extremes in knowledge accessibility, judgments are bas…

  • A Cue Alone or a Probe to Think? The Dual Role of Affect in Product Evaluations

    Georgios A Bakamitsos•ARTICLE•Journal of Consumer Research•2006•Cited by: 3•References: 28

    Two studies investigate the conditions under which mood acts as a heuristic cue that influences the judgments of a message and when mood acts as a resource (facilitates relational elaboration). The findings indicate that mood serves as a cue when the message information is not easily accessible. This outcome is qualified by the individuals' willingness to hold accurate beliefs. When respondents are alerted to the potential effect of their mood on…

  • Mean centering helps alleviate “micro” but not “macro” multicollinearity

    Open Access•Dawn Iacobucci, Matthew J Schneider et al.•ARTICLE•Behavior Research Methods•2016

Mathematics (3 works) · Psychology (3 works) · Computer Science (2 works) · Consumer Behavior in Brand Consumption and Identification (2 works) · Advanced Statistical Methods and Models (1 works) · Affect (linguistics) (1 works) · Artificial Intelligence (1 works) · Communication (1 works) · Confusion (1 works) · Content (measure theory) (1 works)

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