Geeta Menon
Biographic Data
| ID | 145247 |
|---|---|
| NAME | Geeta Menon |
| GIVEN NAMES | Geeta |
| FAMILY NAME | Menon |
| SIGNATURE | MENON G |
| AFFILIATIONS | New York University |
| ORCID | 0000-0003-1057-027X |
| VERIFIED | Yes |
| TOTAL WORKS | 18 |
| TOTAL CITATIONS | 156 |
| WORKS AS AUTHOR | 18 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 1993 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 8 |
Teorias críticas para repensar a integração regional na América Latina
O presente estudo apresenta as convergências teóricas entre as abordagens do estruturalismo latino-americano da Comissão Econômica para a América Latina e o Caribe (CEPAL) e o pensamento da teoria marxista da dependência (TMD) para avançar nas reflexões e projetos de integração regional na América Latina. A partir do resgate das contribuições cepalinas e da TMD, foram observados elementos de aproximação entre os dois modelos teóricos, destacando …
Essequibo, Venezuela e o Petróleo
O presente artigo examina a disputa territorial entre a Venezuela e a Guiana pelo território do Essequibo, enfatizando o papel do petróleo como fator chave na tensão e nas possíveis consequências para a integração energética na América Latina. O Essequibo, região historicamente em disputa entre os países, trata-se de uma área rica em recursos naturais, sendo cobiçada tanto pela Venezuela quanto pela Guiana, atraindo também o interesse de potência…
A criação da Alba-TCP como alternativa na integração latino-americana
O presente trabalho propõe compreender e discutir o papel da ALBA-TCP na tentativa de formulação de um projeto de integração regional anti-imperialista, anticapitalista e antineoliberal na região. Para tal, são contextualizados os impactos da conjuntura política observada durante a tentativa de implementação da ALCA na região e a implementação da ALBA como um mecanismo de alternativa e resistência dos países que carregavam uma identidade comum na…
Equador
Este artigo faz uma análise conjuntural em relação às contradições presentes durante os últimos anos no Equador. Para isso, abordando o país a partir da sua condição de dupla dependência (dolarização e recursos do petróleo), a investigação sinaliza para a retomada do receituário neoliberal em meio ao movimento reacionário de descorreização na política nacional. Dessa forma, o texto ressalta as contradições do neodesenvolvimentismo equatoriano, du…
A Copa do Mundo Fifa 2022 e o flagelo da homofobia
A homofobia é um instrumental de dominação psicopolítica que priva sujeitos de sua condição humana por meio da injúria e da violação da dignidade. Causa dor e sofrimento, aliena a pessoa da capacidade de agir e de se perceber como capaz de existir em todas as esferas da vida. Em tempos de Copa do Mundo FIFA 2022 no Qatar, emergem muitas questões que atingem sujeitos e instituições no tocante a garantias de direitos e da dignidade humana, sobretud…
Entrevista com René Ramírez Gallegos, Secretário de Educação Superior, Ciência e Tecnologia do Equador durante o período de 2011 a 2017
The following interview was conducted in 2018 with Ecuador's Secretary of Higher Education, Science, Technology and Innovation, during the period of 2011 and 2017, René Ramírez Gallegos. René Ramírez takes stock of the project that called itself “Citizen Revolution” (2007-2017), conducted by President Rafael Correa and his party until then, Alianza PAIS. During the interview, René Ramírez points out the progress of the Correa government and, abov…
Anos sem Che
Após 50 anos de sua morte, o pensamento de Che Guevara continua sendo objeto de discussões, reformulações e críticas. O seguinte estudo pretende debater a visão de América Latina e o conceito de revolução presente na obra de Ernesto Che Guevara. Para isso, à luz de seus textos sobre a guerrilha e a análise da Revolução cubana de 1959, o artigo estabelece as dimensões ideológicas do guevarismo e seu projeto para se pensar a revolução na América La…
When Identity Marketing Backfires
Consumers prefer brands positioned around identities they possess. Accordingly, the consumer identity literature emphasizes the importance of a clear fit between brands and target identities, suggesting that identity marketing that explicitly links brands to consumer identity should be most effective. In contrast, five studies demonstrate that explicit identity-marketing messages can backfire. Messages that explicitly connect a particular brand t…
Reconstruction of things past
Measurement Effects in Self vs. Proxy Response to Survey Questions
This chapter contains sections titled: Introduction Literature Review Overview of Methods and Design Results Summary
When a Day Means More than a Year
We demonstrate the differential effects of framing health hazards as occurring every day versus every year, two reference periods that objectively refer to the present but subjectively seem different. Through three studies, we show that every day framing makes risks appear more proximal and concrete than every year framing, resulting in increased self-risk perceptions, intentions to exercise precautionary behavior, concern and anxiety about the h…
A Sound Idea
In this article we examine a phenomenon known as sound symbolism, where the sound of a word conveys meanings. Specifically, brand names are composed of individual sounds called phonemes and we investigate how this phonetic structure of brand names affects a consumer's evaluation of products and their underlying attributes. We demonstrate that consumers use information they gather from phonemes in brand names to infer product attributes and to eva…
Ease-of-Retrieval as an Automatic Input in Judgments
The ease-of-retrieval hypothesis suggests that people use the ease with which information comes to mind as a heuristic in forming judgments (Schwarz et al. 1991). We examine the automaticity of the use of ease-of-retrieval as an input in judgments. We demonstrate that the ease-of-retrieval is used unintentionally, outside of awareness, and effortlessly, along with other consciously applied inputs, to make related judgments. Once experienced, its …
We're at as Much Risk as We Are Led to Believe
One of the greatest challenges in advertising health-related information is overcoming the target audiences' self-positivity bias (i.e., the tendency for people to believe that they are invulnerable to disease). In this article, we show that the self-positivity bias hinders message processing, and we demonstrate that message cues can reduce this bias and engage people in more precautionary thinking and behavior. We identify the process by which r…
Aids and Me, Never the Twain Shall Meet
The HIV virus is now an international killer, but individuals perceive that they are less likely to contract the virus than are others (the self-positivity bias). Three studies investigate the antecedents and consequences of the self-positivity bias in judgments of the risk of contracting AIDS. We show that the perceived similarity of another person to oneself and the ease with which related information can be retrieved from memory (the accessibi…
Behavioral Frequency Judgments
Marketing research surveys often elicit behavioral frequency reports. When estimating the number of times a respondent engages in a behavior, s/he may use information about the behavior stored in memory, information provided by the response context, or both. Based on an accessibility-diagnosticity framework, we theorize that the probability of using context-based information in forming a frequency judgment is inversely proportional to the diagnos…
The Use of Anchoring Strategies in the Construction of Proxy-Reports of Attitudes
Journal Article THE USE OF ANCHORING STRATEGIES IN THE CONSTRUCTION OF PROXY-REPORTS OF ATTITUDES Get access Barbara Bickart, Barbara Bickart Barbara Bickart is Assistant Professor of Marketing at Rutgers University, School of Business-Camden. Her research examines context effects on consumer judgments, household decision-making processes, and the cognitive aspects of the survey response process. Search for other works by this author on: Oxford A…
The Effects of Accessibility of Information in Memory on Judgments of Behavioral Frequencies
This article examines the process by which behavioral frequency judgments are generated in consumer surveys. The results from three experiments indicate that the regularity (periodicity of occurrences) and the similarity (idiosyncrasy of the content of occurrences) of a frequently occurring behavior determine ( a ) the accessibility of the requisite information in memory, and therefore the process by which the judgment is generated, and ( b ) the…
When a Day Means More than a Year
We demonstrate the differential effects of framing health hazards as occurring every day versus every year, two reference periods that objectively refer to the present but subjectively seem different. Through three studies, we show that every day framing makes risks appear more proximal and concrete than every year framing, resulting in increased self-risk perceptions, intentions to exercise precautionary behavior, concern and anxiety about the h…
We're at as Much Risk as We Are Led to Believe
One of the greatest challenges in advertising health-related information is overcoming the target audiences' self-positivity bias (i.e., the tendency for people to believe that they are invulnerable to disease). In this article, we show that the self-positivity bias hinders message processing, and we demonstrate that message cues can reduce this bias and engage people in more precautionary thinking and behavior. We identify the process by which r…
A Sound Idea
In this article we examine a phenomenon known as sound symbolism, where the sound of a word conveys meanings. Specifically, brand names are composed of individual sounds called phonemes and we investigate how this phonetic structure of brand names affects a consumer's evaluation of products and their underlying attributes. We demonstrate that consumers use information they gather from phonemes in brand names to infer product attributes and to eva…
Behavioral Frequency Judgments
Marketing research surveys often elicit behavioral frequency reports. When estimating the number of times a respondent engages in a behavior, s/he may use information about the behavior stored in memory, information provided by the response context, or both. Based on an accessibility-diagnosticity framework, we theorize that the probability of using context-based information in forming a frequency judgment is inversely proportional to the diagnos…
Ease-of-Retrieval as an Automatic Input in Judgments
The ease-of-retrieval hypothesis suggests that people use the ease with which information comes to mind as a heuristic in forming judgments (Schwarz et al. 1991). We examine the automaticity of the use of ease-of-retrieval as an input in judgments. We demonstrate that the ease-of-retrieval is used unintentionally, outside of awareness, and effortlessly, along with other consciously applied inputs, to make related judgments. Once experienced, its …
When Identity Marketing Backfires
Consumers prefer brands positioned around identities they possess. Accordingly, the consumer identity literature emphasizes the importance of a clear fit between brands and target identities, suggesting that identity marketing that explicitly links brands to consumer identity should be most effective. In contrast, five studies demonstrate that explicit identity-marketing messages can backfire. Messages that explicitly connect a particular brand t…
The Effects of Accessibility of Information in Memory on Judgments of Behavioral Frequencies
This article examines the process by which behavioral frequency judgments are generated in consumer surveys. The results from three experiments indicate that the regularity (periodicity of occurrences) and the similarity (idiosyncrasy of the content of occurrences) of a frequently occurring behavior determine ( a ) the accessibility of the requisite information in memory, and therefore the process by which the judgment is generated, and ( b ) the…
Aids and Me, Never the Twain Shall Meet
The HIV virus is now an international killer, but individuals perceive that they are less likely to contract the virus than are others (the self-positivity bias). Three studies investigate the antecedents and consequences of the self-positivity bias in judgments of the risk of contracting AIDS. We show that the perceived similarity of another person to oneself and the ease with which related information can be retrieved from memory (the accessibi…
Reconstruction of things past
The Effects of Accessibility of Information in Memory on Judgments of Behavioral Frequencies
This article examines the process by which behavioral frequency judgments are generated in consumer surveys. The results from three experiments indicate that the regularity (periodicity of occurrences) and the similarity (idiosyncrasy of the content of occurrences) of a frequently occurring behavior determine ( a ) the accessibility of the requisite information in memory, and therefore the process by which the judgment is generated, and ( b ) the…
The Use of Anchoring Strategies in the Construction of Proxy-Reports of Attitudes
Journal Article THE USE OF ANCHORING STRATEGIES IN THE CONSTRUCTION OF PROXY-REPORTS OF ATTITUDES Get access Barbara Bickart, Barbara Bickart Barbara Bickart is Assistant Professor of Marketing at Rutgers University, School of Business-Camden. Her research examines context effects on consumer judgments, household decision-making processes, and the cognitive aspects of the survey response process. Search for other works by this author on: Oxford A…
Behavioral Frequency Judgments
Marketing research surveys often elicit behavioral frequency reports. When estimating the number of times a respondent engages in a behavior, s/he may use information about the behavior stored in memory, information provided by the response context, or both. Based on an accessibility-diagnosticity framework, we theorize that the probability of using context-based information in forming a frequency judgment is inversely proportional to the diagnos…
Aids and Me, Never the Twain Shall Meet
The HIV virus is now an international killer, but individuals perceive that they are less likely to contract the virus than are others (the self-positivity bias). Three studies investigate the antecedents and consequences of the self-positivity bias in judgments of the risk of contracting AIDS. We show that the perceived similarity of another person to oneself and the ease with which related information can be retrieved from memory (the accessibi…
We're at as Much Risk as We Are Led to Believe
One of the greatest challenges in advertising health-related information is overcoming the target audiences' self-positivity bias (i.e., the tendency for people to believe that they are invulnerable to disease). In this article, we show that the self-positivity bias hinders message processing, and we demonstrate that message cues can reduce this bias and engage people in more precautionary thinking and behavior. We identify the process by which r…
Ease-of-Retrieval as an Automatic Input in Judgments
The ease-of-retrieval hypothesis suggests that people use the ease with which information comes to mind as a heuristic in forming judgments (Schwarz et al. 1991). We examine the automaticity of the use of ease-of-retrieval as an input in judgments. We demonstrate that the ease-of-retrieval is used unintentionally, outside of awareness, and effortlessly, along with other consciously applied inputs, to make related judgments. Once experienced, its …
Measurement Effects in Self vs. Proxy Response to Survey Questions
This chapter contains sections titled: Introduction Literature Review Overview of Methods and Design Results Summary
When a Day Means More than a Year
We demonstrate the differential effects of framing health hazards as occurring every day versus every year, two reference periods that objectively refer to the present but subjectively seem different. Through three studies, we show that every day framing makes risks appear more proximal and concrete than every year framing, resulting in increased self-risk perceptions, intentions to exercise precautionary behavior, concern and anxiety about the h…
A Sound Idea
In this article we examine a phenomenon known as sound symbolism, where the sound of a word conveys meanings. Specifically, brand names are composed of individual sounds called phonemes and we investigate how this phonetic structure of brand names affects a consumer's evaluation of products and their underlying attributes. We demonstrate that consumers use information they gather from phonemes in brand names to infer product attributes and to eva…
Reconstruction of things past
When Identity Marketing Backfires
Consumers prefer brands positioned around identities they possess. Accordingly, the consumer identity literature emphasizes the importance of a clear fit between brands and target identities, suggesting that identity marketing that explicitly links brands to consumer identity should be most effective. In contrast, five studies demonstrate that explicit identity-marketing messages can backfire. Messages that explicitly connect a particular brand t…
Anos sem Che
Após 50 anos de sua morte, o pensamento de Che Guevara continua sendo objeto de discussões, reformulações e críticas. O seguinte estudo pretende debater a visão de América Latina e o conceito de revolução presente na obra de Ernesto Che Guevara. Para isso, à luz de seus textos sobre a guerrilha e a análise da Revolução cubana de 1959, o artigo estabelece as dimensões ideológicas do guevarismo e seu projeto para se pensar a revolução na América La…
Entrevista com René Ramírez Gallegos, Secretário de Educação Superior, Ciência e Tecnologia do Equador durante o período de 2011 a 2017
The following interview was conducted in 2018 with Ecuador's Secretary of Higher Education, Science, Technology and Innovation, during the period of 2011 and 2017, René Ramírez Gallegos. René Ramírez takes stock of the project that called itself “Citizen Revolution” (2007-2017), conducted by President Rafael Correa and his party until then, Alianza PAIS. During the interview, René Ramírez points out the progress of the Correa government and, abov…
A criação da Alba-TCP como alternativa na integração latino-americana
O presente trabalho propõe compreender e discutir o papel da ALBA-TCP na tentativa de formulação de um projeto de integração regional anti-imperialista, anticapitalista e antineoliberal na região. Para tal, são contextualizados os impactos da conjuntura política observada durante a tentativa de implementação da ALCA na região e a implementação da ALBA como um mecanismo de alternativa e resistência dos países que carregavam uma identidade comum na…
Equador
Este artigo faz uma análise conjuntural em relação às contradições presentes durante os últimos anos no Equador. Para isso, abordando o país a partir da sua condição de dupla dependência (dolarização e recursos do petróleo), a investigação sinaliza para a retomada do receituário neoliberal em meio ao movimento reacionário de descorreização na política nacional. Dessa forma, o texto ressalta as contradições do neodesenvolvimentismo equatoriano, du…
A Copa do Mundo Fifa 2022 e o flagelo da homofobia
A homofobia é um instrumental de dominação psicopolítica que priva sujeitos de sua condição humana por meio da injúria e da violação da dignidade. Causa dor e sofrimento, aliena a pessoa da capacidade de agir e de se perceber como capaz de existir em todas as esferas da vida. Em tempos de Copa do Mundo FIFA 2022 no Qatar, emergem muitas questões que atingem sujeitos e instituições no tocante a garantias de direitos e da dignidade humana, sobretud…
Essequibo, Venezuela e o Petróleo
O presente artigo examina a disputa territorial entre a Venezuela e a Guiana pelo território do Essequibo, enfatizando o papel do petróleo como fator chave na tensão e nas possíveis consequências para a integração energética na América Latina. O Essequibo, região historicamente em disputa entre os países, trata-se de uma área rica em recursos naturais, sendo cobiçada tanto pela Venezuela quanto pela Guiana, atraindo também o interesse de potência…
Teorias críticas para repensar a integração regional na América Latina
O presente estudo apresenta as convergências teóricas entre as abordagens do estruturalismo latino-americano da Comissão Econômica para a América Latina e o Caribe (CEPAL) e o pensamento da teoria marxista da dependência (TMD) para avançar nas reflexões e projetos de integração regional na América Latina. A partir do resgate das contribuições cepalinas e da TMD, foram observados elementos de aproximação entre os dois modelos teóricos, destacando …
Psychology (11 works) · Computer Science (10 works) · Social Psychology (6 works) · Humanities (5 works) · Cognitive psychology (4 works) · Decision-Making and Behavioral Economics (4 works) · Philosophy (4 works) · Advertising (3 works) · Art (3 works) · Artificial Intelligence (3 works)