Eluiza Alberto De Morais Watanabe
Biographic Data
| ID | 1461626 |
|---|---|
| NAME | Eluiza Alberto De Morais Watanabe |
| GIVEN NAMES | Eluiza Alberto De Morais |
| FAMILY NAME | Watanabe |
| SIGNATURE | WATANABE E A M |
| AFFILIATIONS | Universidade de Brasília |
| ORCID | 0000-0001-5065-9266 |
| VERIFIED | Yes |
| TOTAL WORKS | 5 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 5 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2013 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
Effects of implicit and explicit packaging cues on coffee perceived quality
Purpose This study aims to analyse the direct effects of packaging cues – both implicit and explicit – on perceived quality of coffee. Additionally, we explore the interaction effects between these packaging cues. The implicit packaging cue was defined as the type of packing material used. Furthermore, we analysed two explicit cues, the tag on the label and the type of product announced. Design/methodology/approach An online experiment was conduc…
Food waste
Purpose Sustainable food consumption is crucial to protect the environment and to promote a better quality of life. Our study analyses and compares the causes, perceived consequences of food waste and practices to mitigate it in supermarkets and restaurants. Design/methodology/approach We conducted 17 semi-structured interviews with managers or other responsible persons with mastery of information about food waste of restaurants (self-service and…
Certification label and fresh organic produce category in an emerging country
Purpose Organic food consumption is growing, increasing the need for studies investigating the importance of organic certification labels in emerging countries. The research aims to identify the influence of certification labels and fresh organic produce categories (greenery, vegetable or fruit) on consumer trust and purchase intention. Design/methodology/approach An online experimental survey 3 × 3 was administered among 349 Brazilian consumers.…
Perceived value, trust and purchase intention of organic food
Purpose The consumption of organic food grows worldwide, increasing the need of studies seeking to understand factors influencing its consumption. To extend the understanding of organic food market, the present research seeks to explore the effect of perceived value on consumer trust and purchase intention in Brazil. Design/methodology/approach A survey with 274 Brazilian consumers of organic food was carried out. Perceived value was measured thr…
Nível de desenvolvimento e tecnologia de distribuição de alimentos em países selecionados
Este artigo tem como objetivo comparar os sistemas de distribuição de alimentos em países com diferentes níveis de desenvolvimento. Especificamente: i) identificar padrões de demanda e analisar as características do mercado de alimentos; ii) verificar as relações entre a estrutura dos sistemas varejistas de alimento e padrões econômicos, sociais, culturais e prevalecentes de compra e iii) identificar as estratégicas adotadas pelos varejistas. Par…
No prominent works on this page.
Nível de desenvolvimento e tecnologia de distribuição de alimentos em países selecionados
Este artigo tem como objetivo comparar os sistemas de distribuição de alimentos em países com diferentes níveis de desenvolvimento. Especificamente: i) identificar padrões de demanda e analisar as características do mercado de alimentos; ii) verificar as relações entre a estrutura dos sistemas varejistas de alimento e padrões econômicos, sociais, culturais e prevalecentes de compra e iii) identificar as estratégicas adotadas pelos varejistas. Par…
Perceived value, trust and purchase intention of organic food
Purpose The consumption of organic food grows worldwide, increasing the need of studies seeking to understand factors influencing its consumption. To extend the understanding of organic food market, the present research seeks to explore the effect of perceived value on consumer trust and purchase intention in Brazil. Design/methodology/approach A survey with 274 Brazilian consumers of organic food was carried out. Perceived value was measured thr…
Certification label and fresh organic produce category in an emerging country
Purpose Organic food consumption is growing, increasing the need for studies investigating the importance of organic certification labels in emerging countries. The research aims to identify the influence of certification labels and fresh organic produce categories (greenery, vegetable or fruit) on consumer trust and purchase intention. Design/methodology/approach An online experimental survey 3 × 3 was administered among 349 Brazilian consumers.…
Food waste
Purpose Sustainable food consumption is crucial to protect the environment and to promote a better quality of life. Our study analyses and compares the causes, perceived consequences of food waste and practices to mitigate it in supermarkets and restaurants. Design/methodology/approach We conducted 17 semi-structured interviews with managers or other responsible persons with mastery of information about food waste of restaurants (self-service and…
Effects of implicit and explicit packaging cues on coffee perceived quality
Purpose This study aims to analyse the direct effects of packaging cues – both implicit and explicit – on perceived quality of coffee. Additionally, we explore the interaction effects between these packaging cues. The implicit packaging cue was defined as the type of packing material used. Furthermore, we analysed two explicit cues, the tag on the label and the type of product announced. Design/methodology/approach An online experiment was conduc…
Business (5 works) · Marketing (4 works) · Marketing (4 works) · Environmental Sustainability in Business (3 works) · Organic Food and Agriculture (3 works) · Advertising (2 works) · Affect (linguistics) (2 works) · Agriculture (2 works) · Consumer Behavior in Brand Consumption and Identification (2 works) · Consumer behaviour (2 works)