Connie Roser
Biographic Data
| ID | 147230 |
|---|---|
| NAME | Connie Roser |
| GIVEN NAMES | Connie |
| FAMILY NAME | Roser |
| SIGNATURE | ROSER C |
| AFFILIATIONS | Institute for Communication Research, Stanford University |
| VERIFIED | No |
| TOTAL WORKS | 4 |
| TOTAL CITATIONS | 14 |
| AUTHOR COUNT | 4 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1986 |
| LATEST PUBLICATION YEAR | 1998 |
| H-INDEX | 2 |
Health Campaign Channels Tradeoffs Among Reach, Specificity, and Impact
The authors examined comparative effects of five health campaign channels used in the Stanford Five-City Multifactor Risk Reduction Project. Three distinct criterion variables were evaluated: (a) reach, measured as the number of messages intervention community residents remembered; (b) specificity, assessed by examining whether the campaign differentially reached those who were already knowledgeable and practicing cardiovascular disease risk redu…
Fear Appeals and the Formation of Active Publics
This study examines the process through which a fear appeal may transform low-involvement audiences into active publics. Cognitive and emotional responses of uninvolved viewers to a film on environmental contamination are analyzed, together with the coping strategies used to deal with the threat. The research integrates Grunig's situational theory of publics with Rogers' protection-motivation theory to expand the predictive ability of the situati…
Foreign Media and the Desire to Emigrate from Belize
Journal Article Foreign Media and the Desire to Emigrate from Belize Get access Leslie Snyder, Leslie Snyder 1Leslie Snyder is Assistant Professor in the Department of Communication Sciences, University of Connecticut. Search for other works by this author on: Oxford Academic Google Scholar Connie Roser, Connie Roser 2Connie Roser is Assistant Professor in the Department of Communication, University of Denver Search for other works by this author…
African Newspaper Editors and the New World Information Order
Health Campaign Channels Tradeoffs Among Reach, Specificity, and Impact
The authors examined comparative effects of five health campaign channels used in the Stanford Five-City Multifactor Risk Reduction Project. Three distinct criterion variables were evaluated: (a) reach, measured as the number of messages intervention community residents remembered; (b) specificity, assessed by examining whether the campaign differentially reached those who were already knowledgeable and practicing cardiovascular disease risk redu…
African Newspaper Editors and the New World Information Order
African Newspaper Editors and the New World Information Order
Foreign Media and the Desire to Emigrate from Belize
Journal Article Foreign Media and the Desire to Emigrate from Belize Get access Leslie Snyder, Leslie Snyder 1Leslie Snyder is Assistant Professor in the Department of Communication Sciences, University of Connecticut. Search for other works by this author on: Oxford Academic Google Scholar Connie Roser, Connie Roser 2Connie Roser is Assistant Professor in the Department of Communication, University of Denver Search for other works by this author…
Fear Appeals and the Formation of Active Publics
This study examines the process through which a fear appeal may transform low-involvement audiences into active publics. Cognitive and emotional responses of uninvolved viewers to a film on environmental contamination are analyzed, together with the coping strategies used to deal with the threat. The research integrates Grunig's situational theory of publics with Rogers' protection-motivation theory to expand the predictive ability of the situati…
Health Campaign Channels Tradeoffs Among Reach, Specificity, and Impact
The authors examined comparative effects of five health campaign channels used in the Stanford Five-City Multifactor Risk Reduction Project. Three distinct criterion variables were evaluated: (a) reach, measured as the number of messages intervention community residents remembered; (b) specificity, assessed by examining whether the campaign differentially reached those who were already knowledgeable and practicing cardiovascular disease risk redu…
Computer Science (3 works) · Political science (3 works) · Business (2 works) · Law (2 works) · Media Influence and Health (2 works) · Media studies (2 works) · Media Studies and Communication (2 works) · Newspaper (2 works) · Psychology (2 works) · Social Psychology (2 works)