Jordan Louviere

Biographic Data

ID1474932
NAMEJordan Louviere
GIVEN NAMESJordan
FAMILY NAMELouviere
SIGNATURELOUVIERE J
AFFILIATIONSThe University of Sydney
VERIFIEDNo
TOTAL WORKS26
TOTAL CITATIONS52
AUTHOR COUNT26
EDITOR COUNT0
FIRST PUBLICATION YEAR1973
LATEST PUBLICATION YEAR2025
H-INDEX3

  • Discrete choice experiments

    Open AccessReed M Reynolds, Lucy Popova et al.ARTICLEFrontiers in Communication2025

    Experiments are widely used in communication research to help establish cause and effect, however, studies published in communication journals rarely use discrete choice experiments (DCEs). DCEs have become a mainstay in fields such as behavioral economics, medicine, and public policy, and can be used to enhance research on the effects of message attributes across a wide range of domains and modalities. DCEs are powerful for disentangling the inf…

  • Own-price and cross-price elasticities of demand for cigarettes and waterpipe tobacco in three Eastern Mediterranean countries

    Open AccessAzizeh Chalak, Rima Nakkash et al.ARTICLETobacco Control2021

    Background Waterpipe tobacco smoking rates in the Eastern Mediterranean region are among the highest worldwide, yet little evidence exists on its economics. Estimates of demand elasticities for tobacco products are largely limited to cigarettes. This study aimed to estimate own-price and cross-price elasticities of demand for cigarettes and waterpipe tobacco products in Lebanon, Jordan and Palestine. Methods A volumetric choice experiment was con…

  • Analysis of on-pack messages for e-liquids

    Janet Hoek, Philip Gendall et al.ARTICLETobacco Control2021

    On-pack relative-risk messages about ENDS could make transition more attractive to smokers while increased-risk messages could deter ENDS uptake among susceptible non-smokers, occasional and former smokers. Communicating diverse messages via discrete channels could recognise heterogeneity among and between smokers and non-smokers

  • Assessing cigarette packaging and labelling policy effects on early adolescents

    Inti Barrientos-Gutierrez, Farahnaz Islam et al.ARTICLETobacco Control2020

    Increasing the size of HWLs and implementing plain packaging appear to reduce the appeal of cigarettes to early adolescents. Countries should adopt these policies to minimise the impact of tobacco marketing

  • Testing Cessation Messages for Cigarette Package Inserts

    Open AccessJames F Thrasher, Farahnaz Islam et al.ARTICLEInternational Journal of…2018

    This study assessed smokers' responses to different smoking cessation topics and imagery for cigarette package inserts. Adult smokers from Canada ( n = 1000) participated in three discrete choice experiments (DCEs): DCE 1 assessed five cessation benefit topics and five imagery types; DCE 2 assessed five messages with tips to improve cessation success and five imagery types; DCE 3 assessed four reproductive health benefits of cessation topics and …

  • Young adult susceptible non-smokers’ and smokers’ responses to capsule cigarettes

    Janet Hoek, Philip Gendall et al.ARTICLETobacco Control2018

    FCVs appeal more to non-smokers than to smokers, and more to non-daily smokers than to daily smokers. They thus appear likely to recruit non-smokers and potentially increase overall smoking prevalence. Policy responses include ensuring standardised packaging legislation disallows FCVs by specifically regulating the appearance and design of tobacco products, or introducing bespoke regulation that addresses the threat posed by FCVs

  • Estimating the effects of novel on-pack warnings on young adult smokers and susceptible non-smokers

    Philip Gendall, Christine Eckert et al.ARTICLETobacco Control2017

    Illustrating the harms smoking causes to vulnerable groups may reduce the temporal distance and perceived control over smoking that young adults use to rationalise health warnings. Introducing more diverse warnings could recognise heterogeneity within smoker and susceptible non-smoker populations, and complement warnings featuring long-term health harms

  • Estimating the ‘consumer surplus’ for branded versus standardised tobacco packaging

    Philip Gendall, Christine Eckert et al.ARTICLETobacco Control2015

    These two experiments suggest standardised packaging and larger warning labels could have a similar overall effect on adult New Zealand smokers as a 5% tobacco price increase. The findings provide further evidence for the efficacy of standardised packaging, which focuses primarily on reducing youth initiation, and suggest this measure will also bring notable benefits to adult smokers

  • Effects of brand variants on smokers’ choice behaviours and risk perceptions

    Janet Hoek, Philip Gendall et al.ARTICLETobacco Control2015

    Some descriptors significantly enhance the appeal of tobacco products among different groups of smokers and may undermine plain packaging's dissuasive intent. Policymakers should explicitly regulate variant names to avoid the 'poetry on a package' evident in Australia. Options include disallowing new descriptors, limiting the number of descriptors permitted or banning descriptors altogether

  • Dissuasive cigarette sticks

    Janet Hoek, Philip Gendall et al.ARTICLETobacco Control2015

    Dissuasive sticks could enhance the effect of standardised packaging, particularly among older smokers who are often more heavily addicted and resistant to change. Countries introducing standardised packaging legislation should take the opportunity to denormalise the appearance of cigarette sticks, in addition to removing external tobacco branding from packs and increasing the warning size

  • A comparison of on-pack Quitline information formats

    Janet Hoek, Philip Gendall et al.ARTICLETobacco Control2014

    Reformatting Quitline information could improve its visual salience and readability and capitalise on the dissonance that pictorial warning labels and plain packaging create. Enhancing stimuli that may prompt smokers to try and quit, affirming their decision to do so and prompting the use of cessation support could increase the number and success of quit attempts

  • Teacher Retention and Attrition

    John Buchanan, Anne Prescott et al.ARTICLEAustralian Journal of Teacher…2013

    The provision and maintenance of quality teachers is a matter of priority for the profession. Moreover, teacher attrition is costly to the profession, to the community and to those teachers who leave feeling disillusioned. There is a need to investigate the experiences of early career teachers to consider how these issues contribute to decisions about staying in or leaving the profession. This paper reports on an aspect of a larger study on teach…

  • Best worst discrete choice experiments in health

    Open AccessEmily Lancsar, Jordan J Louviere et al.ARTICLESocial Science & Medicine2013Cited by: 11References: 38

  • The Generalized Multinomial Logit Model

    Denzil G Fiebig, Michael P Keane et al.ARTICLEMarketing Science2010

    The mixed or heterogeneous multinomial logit (MIXL) model has become popular in a number of fields, especially marketing, health economics, and industrial organization. In most applications of the model, the vector of consumer utility weights on product attributes is assumed to have a multivariate normal (MVN) distribution in the population. Thus, some consumers care more about some attributes than others, and the IIA property of multinomial logi…

  • Effects of dissuasive packaging on young adult smokers

    Janet Hoek, Chin Chin Wong et al.ARTICLETobacco Control2010

    Plain packs that feature large graphic health warnings are significantly more likely to promote cessation among young adult smokers than fully or partially branded packs. The findings support the introduction of plain packaging and suggest use of unbranded package space to feature larger health warnings would further promote cessation

  • Conducting Discrete Choice Experiments to Inform Healthcare Decision Making

    Open AccessEmily Lancsar, Jordan J Louviere et al.ARTICLEPharmacoEconomics2008

  • Several methods to investigate relative attribute impact in stated preference experiments

    Open AccessEmily Lancsar, Jordan J Louviere et al.ARTICLESocial Science & Medicine2007Cited by: 25References: 20

  • Choice modelling and its potential application to tropical rainforest preservation

    Open AccessJ Rolfe, Jeff Bennett et al.ARTICLEEcological Economics2000

  • Stated Choice Models for Predicting The Impact Of User Fees at Public Recreation Sites

    Herbert W Schroeder, Jordan J Louviere et al.ARTICLEJournal of Leisure Research1999Cited by: 16References: 1

    A crucial question in the implementation of fee programs is how the users of recreation sites will respond to various levels and types of fees. Stated choice models can help managers anticipate the impact of user fees on people's choices among the alternative recreation sites available to them. Models developed for both day and overnight trips to several areas and types of sites in the Midwest have included user fees as one of the site attributes…

  • Stated Preference Approaches for Measuring Passive Use Values

    Open AccessWiktor Adamowicz, Peter Boxall et al.ARTICLEAmerican Journal of Agricultural…1998

    The measurement of passive use values has become an important issue in environmental economics. In this paper we examine an extension or variant of contingent valuation, the choice experiment, which employs a series of questions with more than two alternatives that are designed to elicit responses that allow the estimation of preferences over attributes of an environmental state. We also combine the information from choice experiments and conting…

  • A comparison of stated preference methods for environmental valuation

    Open AccessPeter C Boxall, Wiktor Adamowicz et al.ARTICLEEcological Economics1996

  • The Role of the Scale Parameter in the Estimation and Comparison of Multinomial Logit Models

    Joffre Swait, J D Swait et al.ARTICLEJournal of Marketing Research1993

  • The Role of the Scale Parameter in the Estimation and Comparison of Multinomial Logit Models

    Open AccessJoffre Swait, J D Swait et al.ARTICLEJournal of Marketing Research1993

    Multinomial logit (MNL) models are widely used in marketing research to analyze choice data, but it is not generally recognized that the unit of the utility scale in a MNL model is inversely related to the error variance. This means that, for instance, parameters of two identical utility specifications estimated from different data sources with unequal variances will necessarily differ in magnitude, even if the true model parameters that generate…

  • Stated preference and choice models applied to recreation research

    Jordan J Louviere, Jordan Louviere et al.ARTICLELeisure Sciences1990

    This article discusses the use and usefulness of stated preference and choice models in recreation/leisure research. Stated preference and choice models require one to design decision experiments to study recreational and leisure decisions made in hypothetical or simulated markets. Historically, such experiments were uncommon in recreation and leisure research; therefore we pay particular attention to comparisons of the stated preference modeling…

  • A Review of Recent Advances in Decompositional Preference and Choice Models

    Open AccessJordan J Louviere, Jordan Louviere et al.ARTICLETijdschrift voor Economische en…1990

    No abstract