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Frank May

Biographic Data

ID147510
NAMEFrank May
GIVEN NAMESFrank
FAMILY NAMEMay
SIGNATUREMAY F
AFFILIATIONSVirginia Tech
ORCID0000-0003-4773-790X
VERIFIEDYes
TOTAL WORKS14
TOTAL CITATIONS34
AUTHOR COUNT14
EDITOR COUNT0
FIRST PUBLICATION YEAR1962
LATEST PUBLICATION YEAR2021
H-INDEX4
  • Attainment, attendance, and school difficulties in UK primary schoolchildren with probable ADHD

    Open Access•Frank May, T Ford et al.•ARTICLE•British Journal of Educational…•2021•Cited by: 2•References: 51

    BackgroundAmong children aged 6-16, there is a clear association between attention-deficit/hyperactivity disorder (ADHD) symptoms and academic attainment. We wanted to know whether this association was replicated in younger children.AimsTo explore the relationship between children aged 4-8 with probable ADHD and their academic attainment and school attendance. Secondly, the study aimed to explore their behaviour within school and their reported a…

  • The Liminal Period: A Manifesto for Living Art

    Frank May, Felix May•ARTICLE•Leonardo•2019

    Digital technology is influencing all facets of human life, including art. Art is entering the Liminal period, in which technology, specifically, Evolutio informatica (EI)—digital computation that autodevelops—will enable artists to create in a new mode. The shifts surrounding art production in the Liminal period will be as pivotal as the transitions from representation to abstraction and from conceptual to performance art. We call upon the art w…

  • The Effects of Rarity on Indulgent Consumption: Non-Impulsives Indulge When Low Frequency Is Salient

    Open Access•Frank May, Caglar Irmak et al.•ARTICLE•Journal of Consumer Research•2018•Cited by: 4•References: 47

    Although much research has investigated why and how impulsive individuals indulge, little research has explored the conditions under which non-impulsive consumers do. This research examines the effects of the salience of the notion “rare,” or low frequency, on the tendency to indulge. The authors find that when the notion of rarity is salient, non-impulsive consumers’ tendency to indulge increases, but it does not affect indulgence tendencies of …

  • Eliciting Time versus Money: Time Scarcity Underlies Asymmetric Wage Rates

    Open Access•Ashwani Monga, Frank May et al.•ARTICLE•Journal of Consumer Research•2017•Cited by: 8•References: 77

    Marketing strategies are often tied to how consumers spend time (e.g., waiting in lines, searching across stores) in return for money (e.g., receiving a discount). Viewing such time-money tradeoffs in terms of a reservation wage rate for consumers, we identify a wage-rate asymmetry between two elicitation procedures: (a) Money-Elicit (MEL): state the minimum amount of money, M, that you would accept in return for spending a given number of hours,…

  • The Effect of Future Event Markers on Intertemporal Choice Is Moderated by the Reliance on Emotions versus Reason to Make Decisions

    Frank May•ARTICLE•Journal of Consumer Research•2017•Cited by: 1

    This research examines how future event markers influence intertemporal choice, and it demonstrates across five studies that the number of salient events between a smaller-sooner and larger-later option impacts patience. The direction of the effect depends on whether the individual relies on emotion versus reason to make decisions. For those who rely on emotion, additional events increase patience. Conversely, for individuals who rely on reason, …

  • The “Supporting Kids, Avoiding Problems” (SKIP) study: Relationships between school exclusion, psychopathology, development and attainment – a case control study

    Open Access•Claire Parker, Ruth Marlow et al.•ARTICLE•Journal of Children s Services•2016•Cited by: 1•References: 2

    Purpose – The purpose of this paper is to explore the association between children who are at risk of being or who have been excluded from school between the ages of 4 and 12 years and the role of psychopathology, development and attainment. Design/methodology/approach – A case-control approach was conducted. Cases were children who had been excluded from school compared to those who had no reported exclusions and normative data where possible. A…

  • Time Window as a Self-Control Denominator: Shorter Windows Shift Preference toward Virtues and Longer Windows toward Vices

    Rafay A Siddiqui, Frank May et al.•ARTICLE•Journal of Consumer Research•2016•References: 52

    When planning future consumption, individuals are known to opt for large virtue quantities and small vice quantities as a means of self-control. We argue that such planning may also involve the time window within which a given quantity needs to be consumed because the final objective is to plan for a desired consumption rate (i.e., quantity/time window)—a high virtue rate and a low vice rate. Five studies reveal that, when quantity is held consta…

  • Licensing Indulgence in the Present by Distorting Memories of Past Behavior

    Frank May, Caglar Irmak•ARTICLE•Journal of Consumer Research•2014•Cited by: 10•References: 42

    In the face of an opportunity to indulge, individuals may consult their memories in order to ascertain whether enough progress has been made toward a self-regulatory goal in order to justify indulgence. This research demonstrates that in such situations, impulsive individuals who possess a regulatory goal are likely to distort memories of past behavior, manufacturing goal progress in order to license indulgence in the present. In four studies, th…

  • When Time Has a Will of Its Own, the Powerless Don't Have the Will to Wait: Anthropomorphism of Time Can Decrease Patience

    Frank May, Ashwani Monga•ARTICLE•Journal of Consumer Research•2014•Cited by: 6•References: 67

    This article introduces time anthropomorphism: a tendency to imbue time with humanlike mental states (e.g., time has a will of its own). This tendency, which varies across individuals and may also be induced, changes patience (e.g., for standard over expedited shipping). Specifically, time anthropomorphism reduces patience for low-power (but not high-power) individuals because anthropomorphism makes the aversive force of wait time seem more poten…

  • Reversals of task duration estimates: Thinking how rather than why shrinks duration estimates for simple tasks, but elongates estimates for complex tasks

    Open Access•Rafay A Siddiqui, Frank May et al.•ARTICLE•Journal of Experimental Social…•2013•Cited by: 1•References: 35

  • Hypothetical Dimensions of Teachers’ Communication

    Open Access•Frank May, Frank B May et al.•ARTICLE•American Educational Research…•1967•Cited by: 1•References: 2

    Generally, the most significant form of teacher-pupil interaction occurs through verbal communication. Consequently, if we are to understand the dynamics of this interaction, it is imperative that we attempt to delineate the communication patterns that teachers employ in the classroom. The purpose of the present study was to establish through factor analysis several hypothetical dimensions of classroom communication that might be used to differen…

  • Hypothetical Dimensions of Teachers' Communication

    Frank May, Frank B May et al.•ARTICLE•American Educational Research…•1967

  • A Factor-Analytic Study of Spontaneous-Flexibility Measures

    Open Access•Frank May, Frank B May et al.•ARTICLE•Educational and Psychological…•1965

  • Caution in Comparing Creativity and IQ

    Open Access•Richard E Ripple, Frank May et al.•ARTICLE•Psychological Reports•1962

  • Licensing Indulgence in the Present by Distorting Memories of Past Behavior

    Frank May, Caglar Irmak•ARTICLE•Journal of Consumer Research•2014•Cited by: 10•References: 42

    In the face of an opportunity to indulge, individuals may consult their memories in order to ascertain whether enough progress has been made toward a self-regulatory goal in order to justify indulgence. This research demonstrates that in such situations, impulsive individuals who possess a regulatory goal are likely to distort memories of past behavior, manufacturing goal progress in order to license indulgence in the present. In four studies, th…

  • Eliciting Time versus Money: Time Scarcity Underlies Asymmetric Wage Rates

    Open Access•Ashwani Monga, Frank May et al.•ARTICLE•Journal of Consumer Research•2017•Cited by: 8•References: 77

    Marketing strategies are often tied to how consumers spend time (e.g., waiting in lines, searching across stores) in return for money (e.g., receiving a discount). Viewing such time-money tradeoffs in terms of a reservation wage rate for consumers, we identify a wage-rate asymmetry between two elicitation procedures: (a) Money-Elicit (MEL): state the minimum amount of money, M, that you would accept in return for spending a given number of hours,…

  • When Time Has a Will of Its Own, the Powerless Don't Have the Will to Wait: Anthropomorphism of Time Can Decrease Patience

    Frank May, Ashwani Monga•ARTICLE•Journal of Consumer Research•2014•Cited by: 6•References: 67

    This article introduces time anthropomorphism: a tendency to imbue time with humanlike mental states (e.g., time has a will of its own). This tendency, which varies across individuals and may also be induced, changes patience (e.g., for standard over expedited shipping). Specifically, time anthropomorphism reduces patience for low-power (but not high-power) individuals because anthropomorphism makes the aversive force of wait time seem more poten…

  • The Effects of Rarity on Indulgent Consumption: Non-Impulsives Indulge When Low Frequency Is Salient

    Open Access•Frank May, Caglar Irmak et al.•ARTICLE•Journal of Consumer Research•2018•Cited by: 4•References: 47

    Although much research has investigated why and how impulsive individuals indulge, little research has explored the conditions under which non-impulsive consumers do. This research examines the effects of the salience of the notion “rare,” or low frequency, on the tendency to indulge. The authors find that when the notion of rarity is salient, non-impulsive consumers’ tendency to indulge increases, but it does not affect indulgence tendencies of …

  • Attainment, attendance, and school difficulties in UK primary schoolchildren with probable ADHD

    Open Access•Frank May, T Ford et al.•ARTICLE•British Journal of Educational…•2021•Cited by: 2•References: 51

    BackgroundAmong children aged 6-16, there is a clear association between attention-deficit/hyperactivity disorder (ADHD) symptoms and academic attainment. We wanted to know whether this association was replicated in younger children.AimsTo explore the relationship between children aged 4-8 with probable ADHD and their academic attainment and school attendance. Secondly, the study aimed to explore their behaviour within school and their reported a…

  • The Effect of Future Event Markers on Intertemporal Choice Is Moderated by the Reliance on Emotions versus Reason to Make Decisions

    Frank May•ARTICLE•Journal of Consumer Research•2017•Cited by: 1

    This research examines how future event markers influence intertemporal choice, and it demonstrates across five studies that the number of salient events between a smaller-sooner and larger-later option impacts patience. The direction of the effect depends on whether the individual relies on emotion versus reason to make decisions. For those who rely on emotion, additional events increase patience. Conversely, for individuals who rely on reason, …

  • The “Supporting Kids, Avoiding Problems” (SKIP) study: Relationships between school exclusion, psychopathology, development and attainment – a case control study

    Open Access•Claire Parker, Ruth Marlow et al.•ARTICLE•Journal of Children s Services•2016•Cited by: 1•References: 2

    Purpose – The purpose of this paper is to explore the association between children who are at risk of being or who have been excluded from school between the ages of 4 and 12 years and the role of psychopathology, development and attainment. Design/methodology/approach – A case-control approach was conducted. Cases were children who had been excluded from school compared to those who had no reported exclusions and normative data where possible. A…

  • Reversals of task duration estimates: Thinking how rather than why shrinks duration estimates for simple tasks, but elongates estimates for complex tasks

    Open Access•Rafay A Siddiqui, Frank May et al.•ARTICLE•Journal of Experimental Social…•2013•Cited by: 1•References: 35

  • Hypothetical Dimensions of Teachers’ Communication

    Open Access•Frank May, Frank B May et al.•ARTICLE•American Educational Research…•1967•Cited by: 1•References: 2

    Generally, the most significant form of teacher-pupil interaction occurs through verbal communication. Consequently, if we are to understand the dynamics of this interaction, it is imperative that we attempt to delineate the communication patterns that teachers employ in the classroom. The purpose of the present study was to establish through factor analysis several hypothetical dimensions of classroom communication that might be used to differen…

  • Caution in Comparing Creativity and IQ

    Open Access•Richard E Ripple, Frank May et al.•ARTICLE•Psychological Reports•1962

  • A Factor-Analytic Study of Spontaneous-Flexibility Measures

    Open Access•Frank May, Frank B May et al.•ARTICLE•Educational and Psychological…•1965

  • Hypothetical Dimensions of Teachers’ Communication

    Open Access•Frank May, Frank B May et al.•ARTICLE•American Educational Research…•1967•Cited by: 1•References: 2

    Generally, the most significant form of teacher-pupil interaction occurs through verbal communication. Consequently, if we are to understand the dynamics of this interaction, it is imperative that we attempt to delineate the communication patterns that teachers employ in the classroom. The purpose of the present study was to establish through factor analysis several hypothetical dimensions of classroom communication that might be used to differen…

  • Hypothetical Dimensions of Teachers' Communication

    Frank May, Frank B May et al.•ARTICLE•American Educational Research…•1967

  • Reversals of task duration estimates: Thinking how rather than why shrinks duration estimates for simple tasks, but elongates estimates for complex tasks

    Open Access•Rafay A Siddiqui, Frank May et al.•ARTICLE•Journal of Experimental Social…•2013•Cited by: 1•References: 35

  • Licensing Indulgence in the Present by Distorting Memories of Past Behavior

    Frank May, Caglar Irmak•ARTICLE•Journal of Consumer Research•2014•Cited by: 10•References: 42

    In the face of an opportunity to indulge, individuals may consult their memories in order to ascertain whether enough progress has been made toward a self-regulatory goal in order to justify indulgence. This research demonstrates that in such situations, impulsive individuals who possess a regulatory goal are likely to distort memories of past behavior, manufacturing goal progress in order to license indulgence in the present. In four studies, th…

  • When Time Has a Will of Its Own, the Powerless Don't Have the Will to Wait: Anthropomorphism of Time Can Decrease Patience

    Frank May, Ashwani Monga•ARTICLE•Journal of Consumer Research•2014•Cited by: 6•References: 67

    This article introduces time anthropomorphism: a tendency to imbue time with humanlike mental states (e.g., time has a will of its own). This tendency, which varies across individuals and may also be induced, changes patience (e.g., for standard over expedited shipping). Specifically, time anthropomorphism reduces patience for low-power (but not high-power) individuals because anthropomorphism makes the aversive force of wait time seem more poten…

  • The “Supporting Kids, Avoiding Problems” (SKIP) study: Relationships between school exclusion, psychopathology, development and attainment – a case control study

    Open Access•Claire Parker, Ruth Marlow et al.•ARTICLE•Journal of Children s Services•2016•Cited by: 1•References: 2

    Purpose – The purpose of this paper is to explore the association between children who are at risk of being or who have been excluded from school between the ages of 4 and 12 years and the role of psychopathology, development and attainment. Design/methodology/approach – A case-control approach was conducted. Cases were children who had been excluded from school compared to those who had no reported exclusions and normative data where possible. A…

  • Time Window as a Self-Control Denominator: Shorter Windows Shift Preference toward Virtues and Longer Windows toward Vices

    Rafay A Siddiqui, Frank May et al.•ARTICLE•Journal of Consumer Research•2016•References: 52

    When planning future consumption, individuals are known to opt for large virtue quantities and small vice quantities as a means of self-control. We argue that such planning may also involve the time window within which a given quantity needs to be consumed because the final objective is to plan for a desired consumption rate (i.e., quantity/time window)—a high virtue rate and a low vice rate. Five studies reveal that, when quantity is held consta…

  • Eliciting Time versus Money: Time Scarcity Underlies Asymmetric Wage Rates

    Open Access•Ashwani Monga, Frank May et al.•ARTICLE•Journal of Consumer Research•2017•Cited by: 8•References: 77

    Marketing strategies are often tied to how consumers spend time (e.g., waiting in lines, searching across stores) in return for money (e.g., receiving a discount). Viewing such time-money tradeoffs in terms of a reservation wage rate for consumers, we identify a wage-rate asymmetry between two elicitation procedures: (a) Money-Elicit (MEL): state the minimum amount of money, M, that you would accept in return for spending a given number of hours,…

  • The Effect of Future Event Markers on Intertemporal Choice Is Moderated by the Reliance on Emotions versus Reason to Make Decisions

    Frank May•ARTICLE•Journal of Consumer Research•2017•Cited by: 1

    This research examines how future event markers influence intertemporal choice, and it demonstrates across five studies that the number of salient events between a smaller-sooner and larger-later option impacts patience. The direction of the effect depends on whether the individual relies on emotion versus reason to make decisions. For those who rely on emotion, additional events increase patience. Conversely, for individuals who rely on reason, …

  • The Effects of Rarity on Indulgent Consumption: Non-Impulsives Indulge When Low Frequency Is Salient

    Open Access•Frank May, Caglar Irmak et al.•ARTICLE•Journal of Consumer Research•2018•Cited by: 4•References: 47

    Although much research has investigated why and how impulsive individuals indulge, little research has explored the conditions under which non-impulsive consumers do. This research examines the effects of the salience of the notion “rare,” or low frequency, on the tendency to indulge. The authors find that when the notion of rarity is salient, non-impulsive consumers’ tendency to indulge increases, but it does not affect indulgence tendencies of …

  • The Liminal Period: A Manifesto for Living Art

    Frank May, Felix May•ARTICLE•Leonardo•2019

    Digital technology is influencing all facets of human life, including art. Art is entering the Liminal period, in which technology, specifically, Evolutio informatica (EI)—digital computation that autodevelops—will enable artists to create in a new mode. The shifts surrounding art production in the Liminal period will be as pivotal as the transitions from representation to abstraction and from conceptual to performance art. We call upon the art w…

  • Attainment, attendance, and school difficulties in UK primary schoolchildren with probable ADHD

    Open Access•Frank May, T Ford et al.•ARTICLE•British Journal of Educational…•2021•Cited by: 2•References: 51

    BackgroundAmong children aged 6-16, there is a clear association between attention-deficit/hyperactivity disorder (ADHD) symptoms and academic attainment. We wanted to know whether this association was replicated in younger children.AimsTo explore the relationship between children aged 4-8 with probable ADHD and their academic attainment and school attendance. Secondly, the study aimed to explore their behaviour within school and their reported a…

Psychology (12 works) · Social Psychology (7 works) · Computer Science (6 works) · Behavioral Health and Interventions (5 works) · Cognitive psychology (5 works) · Developmental psychology (5 works) · Political science (5 works) · Decision-Making and Behavioral Economics (4 works) · Sociology (4 works) · Economics (3 works)

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