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Stephen R O’sullivan

Biographic Data

ID147997
NAMEStephen R O’sullivan
GIVEN NAMESStephen R
FAMILY NAMEO’sullivan
SIGNATUREO’SULLIVAN S R
AFFILIATIONSDepartment of Management & Marketing, Cork University Business School, University College Cork, Cork, Ireland
ORCID0000-0002-5996-386X
VERIFIEDYes
TOTAL WORKS1
TOTAL CITATIONS1
AUTHOR COUNT1
EDITOR COUNT0
FIRST PUBLICATION YEAR2020
LATEST PUBLICATION YEAR2020
H-INDEX1
  • The ethno/graphic novel

    Stephen R O’sullivan, Robert V Kozinets•ARTICLE•Consumption Markets & Culture•2020•Cited by: 1•References: 82

    In this paper we disrupt established methodological boundaries in consumer research. We embark on a creative exploration to address the lack of an appropriate methodological toolkit. Graphic narratives have the potential to illuminate the social realities and humanly interesting themes underlying contemporary consumer culture. This potential is illustrated through introduction of the ethno/graphic novel, a “hyper-intense” merge of theory, data, r…

  • The ethno/graphic novel

    Stephen R O’sullivan, Robert V Kozinets•ARTICLE•Consumption Markets & Culture•2020•Cited by: 1•References: 82

    In this paper we disrupt established methodological boundaries in consumer research. We embark on a creative exploration to address the lack of an appropriate methodological toolkit. Graphic narratives have the potential to illuminate the social realities and humanly interesting themes underlying contemporary consumer culture. This potential is illustrated through introduction of the ethno/graphic novel, a “hyper-intense” merge of theory, data, r…

  • The ethno/graphic novel

    Stephen R O’sullivan, Robert V Kozinets•ARTICLE•Consumption Markets & Culture•2020•Cited by: 1•References: 82

    In this paper we disrupt established methodological boundaries in consumer research. We embark on a creative exploration to address the lack of an appropriate methodological toolkit. Graphic narratives have the potential to illuminate the social realities and humanly interesting themes underlying contemporary consumer culture. This potential is illustrated through introduction of the ethno/graphic novel, a “hyper-intense” merge of theory, data, r…

Adventure (1 works) · Art (1 works) · Artificial Intelligence (1 works) · Comics and Graphic Narratives (1 works) · Computer Science (1 works) · Data science (1 works) · Epistemology (1 works) · Function (biology (1 works) · Humor Studies and Applications (1 works) · Meaning (existential (1 works)

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