W Scott Sanders
Biographic Data
| ID | 148438 |
|---|---|
| NAME | W Scott Sanders |
| GIVEN NAMES | W Scott |
| FAMILY NAME | Sanders |
| SIGNATURE | SANDERS W S |
| AFFILIATIONS | University of Louisville |
| ORCID | 0000-0001-7038-9515 |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 2 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2017 |
| LATEST PUBLICATION YEAR | 2020 |
| H-INDEX | 0 |
Reader Responses to Religion News
This study compares news reports about Ark Encounter, the young earth creationist theme park that opened in Kentucky in 2016, with contemporaneous posts on three Reddit communities to determine the strength of agenda setting by the news media for public discussions of controversial religious issues. Using topic modeling, this study compared the subjects covered in 139 discrete news articles with 2,926 comments in the subreddits of atheism, Christ…
"Native" Advertising
Although representations of Native Americans have frequently been used in advertising, historically Natives themselves have been ignored as a consumer market. This paper evaluates the Nike N7 Twitter campaign, which uses Native athletes and imagery to market to Natives, in the context of theory on marketing to ethnic minorities. Specifically, it explores whether the campaign is successfully reaching Native consumers, a historically difficult mark…
No prominent works on this page.
"Native" Advertising
Although representations of Native Americans have frequently been used in advertising, historically Natives themselves have been ignored as a consumer market. This paper evaluates the Nike N7 Twitter campaign, which uses Native athletes and imagery to market to Natives, in the context of theory on marketing to ethnic minorities. Specifically, it explores whether the campaign is successfully reaching Native consumers, a historically difficult mark…
Reader Responses to Religion News
This study compares news reports about Ark Encounter, the young earth creationist theme park that opened in Kentucky in 2016, with contemporaneous posts on three Reddit communities to determine the strength of agenda setting by the news media for public discussions of controversial religious issues. Using topic modeling, this study compared the subjects covered in 139 discrete news articles with 2,926 comments in the subreddits of atheism, Christ…
History (2 works) · Political science (2 works) · Sociology (2 works) · Advertising (1 works) · Advertising campaign (1 works) · Archaeology (1 works) · Atheism (1 works) · Athletes (1 works) · Business (1 works) · Christianity (1 works)