Selene G Phillips
Biographic Data
| ID | 148439 |
|---|---|
| NAME | Selene G Phillips |
| GIVEN NAMES | Selene G |
| FAMILY NAME | Phillips |
| SIGNATURE | PHILLIPS S G |
| AFFILIATIONS | Purdue University West Lafayette |
| VERIFIED | No |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 1 |
| AUTHOR COUNT | 2 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2000 |
| LATEST PUBLICATION YEAR | 2017 |
| H-INDEX | 1 |
"Native" Advertising
Although representations of Native Americans have frequently been used in advertising, historically Natives themselves have been ignored as a consumer market. This paper evaluates the Nike N7 Twitter campaign, which uses Native athletes and imagery to market to Natives, in the context of theory on marketing to ethnic minorities. Specifically, it explores whether the campaign is successfully reaching Native consumers, a historically difficult mark…
News in My Backyard
Considerable research indicates that, at both the national and community levels, commercial news media generally fail to provide citizens with the specific information they require to hold government and public organizations accountable. This study extends research on media and democracy at the local level through a detailed content analysis of the community issue coverage of a local newspaper that serves an unusually well educated, financially s…
News in My Backyard
Considerable research indicates that, at both the national and community levels, commercial news media generally fail to provide citizens with the specific information they require to hold government and public organizations accountable. This study extends research on media and democracy at the local level through a detailed content analysis of the community issue coverage of a local newspaper that serves an unusually well educated, financially s…
News in My Backyard
Considerable research indicates that, at both the national and community levels, commercial news media generally fail to provide citizens with the specific information they require to hold government and public organizations accountable. This study extends research on media and democracy at the local level through a detailed content analysis of the community issue coverage of a local newspaper that serves an unusually well educated, financially s…
"Native" Advertising
Although representations of Native Americans have frequently been used in advertising, historically Natives themselves have been ignored as a consumer market. This paper evaluates the Nike N7 Twitter campaign, which uses Native athletes and imagery to market to Natives, in the context of theory on marketing to ethnic minorities. Specifically, it explores whether the campaign is successfully reaching Native consumers, a historically difficult mark…
Media Studies and Communication (2 works) · Political science (2 works) · Sociology (2 works) · Advertising (1 works) · Advertising campaign (1 works) · Athletes (1 works) · Business (1 works) · Consumer Behavior in Brand Consumption and Identification (1 works) · Context (archaeology) (1 works) · Democracy (1 works)