Mauricio M Palmeira
Biographic Data
| ID | 148499 |
|---|---|
| NAME | Mauricio M Palmeira |
| GIVEN NAMES | Mauricio M |
| FAMILY NAME | Palmeira |
| SIGNATURE | PALMEIRA M M |
| VERIFIED | No |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 8 |
| AUTHOR COUNT | 2 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2011 |
| LATEST PUBLICATION YEAR | 2013 |
| H-INDEX | 2 |
Free Offer ≠ Cheap Product: A Selective Accessibility Account on the Valuation of Free Offers
Many consumer price promotions (including new product launches) offer a product for free or for a low, discounted price along with a required purchase. This research demonstrates that consumers' willingness to pay for the product after the promotion is retracted is higher when it was offered for free than when it was offered at a low, discounted price. The underlying reasoning is that the price of the product on promotion is used as a natural anc…
The Zero-Comparison Effect
This research investigates the effect of a zero-value attribute on consumer choice. It is argued that a zero attribute removes a reference point that consumers use to evaluate the size of attribute differences. As a consequence, the shift from a number to zero can make an advantage (or disadvantage) that seemed large and clear in the presence of a reference point become less clear and thus less impactful when a reference point is removed. This le…
Free Offer ≠ Cheap Product: A Selective Accessibility Account on the Valuation of Free Offers
Many consumer price promotions (including new product launches) offer a product for free or for a low, discounted price along with a required purchase. This research demonstrates that consumers' willingness to pay for the product after the promotion is retracted is higher when it was offered for free than when it was offered at a low, discounted price. The underlying reasoning is that the price of the product on promotion is used as a natural anc…
The Zero-Comparison Effect
This research investigates the effect of a zero-value attribute on consumer choice. It is argued that a zero attribute removes a reference point that consumers use to evaluate the size of attribute differences. As a consequence, the shift from a number to zero can make an advantage (or disadvantage) that seemed large and clear in the presence of a reference point become less clear and thus less impactful when a reference point is removed. This le…
The Zero-Comparison Effect
This research investigates the effect of a zero-value attribute on consumer choice. It is argued that a zero attribute removes a reference point that consumers use to evaluate the size of attribute differences. As a consequence, the shift from a number to zero can make an advantage (or disadvantage) that seemed large and clear in the presence of a reference point become less clear and thus less impactful when a reference point is removed. This le…
Free Offer ≠ Cheap Product: A Selective Accessibility Account on the Valuation of Free Offers
Many consumer price promotions (including new product launches) offer a product for free or for a low, discounted price along with a required purchase. This research demonstrates that consumers' willingness to pay for the product after the promotion is retracted is higher when it was offered for free than when it was offered at a low, discounted price. The underlying reasoning is that the price of the product on promotion is used as a natural anc…
Business (2 works) · Computer Science (2 works) · Consumer Market Behavior and Pricing (2 works) · Decision-Making and Behavioral Economics (2 works) · Advertising (1 works) · Consumer Behavior in Brand Consumption and Identification (1 works) · Economic and Environmental Valuation (1 works) · Economics (1 works) · Library science (1 works) · Linguistics (1 works)