Carolyn A Lin
Dados Biográficos
| ID | 149234 |
|---|---|
| NOME | Carolyn A Lin |
| PRENOMES | Carolyn A |
| SOBRENOME | Lin |
| ASSINATURA | LIN C A |
| AFILIAÇÕES | University of Connecticut |
| ORCID | 0000-0002-4281-4454 |
| VERIFICADO | Sim |
| TOTAL DE OBRAS | 35 |
| TOTAL DE CITAÇÕES | 129 |
| TOTAL COMO AUTOR | 33 |
| TOTAL COMO EDITOR | 2 |
| PRIMEIRO ANO DE PUBLICAÇÃO | 1991 |
| ANO MAIS RECENTE DE PUBLICAÇÃO | 2026 |
| ÍNDICE H | 7 |
Understanding AI’s role in society and workplace through technology, trust, and anticipatory emotion factors
Exploring Brand Activism Strategies
This experimental study examined how design elements and narrative transportation factors may influence consumer evaluation of brand activism messaging addressing two social justice issues. A lab-based experiment ( N = 332) and an online experiment ( N = 406) show that the Black Lives Matter ads were rated less favorably than the Stop Asian Hate ads on perceived consumer-brand identification (CBI), brand reputation, and brand attitudes across bot…
Evaluating the usability and usefulness of a storm preparedness and risk assessment mobile app
The Effects of Product Type, Product Involvement and Technology Fluidity on Flow and Newsfeed Advertising
Existing research explaining product and technology factors influencing the effectiveness of newsfeed ads embedded in social media platforms remains scarce. Applying the flow concept and technology fluidity theory, this experiment explored how product and technological factors influenced consumers’ interaction with and evaluation of newsfeed ads on Facebook. Results showed that product type (think vs. feel) but not product involvement level (high…
Exploring Transcultural Communication via Perceived Social Distance and Intergroup Acceptance toward K-Pop and Asian Culture
Well-known K-pop (Korean popular music) bands have gained the status of pop music icons, owing to their widespread popularity around the world. This study explored the interrelations between a set of relevant social and psychological factors to explain how K-pop has also contributed to a one-of-a-kind transcultural communication phenomenon on the Internet via social media. An online survey was conducted with a sample of non-Asian American college…
Exploring Covid-19 Vaccine Misinformation Exposure, Beliefs, Fear, and Information Avoidance via the Stimulus–Organism–Response Framework
Empirical evidence generated from theory-driven research addressing the relationship between misinformation and vaccine information avoidance during a pandemic remains lacking. Using the Stimulus-Organism-Response (S-O-R) framework, this study examined the influence of vaccine misinformation exposure and information overload on cognitive and affective responses as well as vaccine information avoidance behaviors. Findings showed that misinformatio…
Consumer behavior in an augmented reality environment
Know Your Safe Drinking Skills
Objective: The current study investigates the effects of an alcohol-prevention program delivered to college students in a formal classroom setting. Participants: The sample comprised 231 first-year college students who enrolled in a multisection “First Year Experience” course at a large northeastern university in the United States. Method: A naturalistic experiment was conducted, with a baseline evaluation at the beginning of the semester and a p…
Perpetuating Health Disparities of Minority Groups
Communication Factors Influencing Flood-Risk-Mitigation Motivation and Intention among College Students
When attempting to communicate flood risk, trust in and perceptions toward risk information dissemination as well as individual efficacy factors can play a significant role in affecting risk-mitigation motivation and intention. This study seeks to examine how risk communication, risk perception, and efficacy factors affect evacuation motivation and behavioral intentions in response to a presumed flood risk, as based on a conceptual framework guid…
Chinese Electronic Media
The digital information age has ushered in a new set of rules for media and media users to transform society overtime. This special issue on Chinese electronic media presents an interesting case of that transformation, by contextualizing the interactions between media content, processes, and consumption as well as identifying variables of social constrains in Chinese society. While some of the topics studied are more uniquely Chinese, other topic…
Television Dramas and the Global Village
This book discusses the role of television drama series on a global scale, analyzing these dramas across the Americas, Europe, Asia, Australia, and Africa. Contributors consider the role of television dramas as economically valuable cultural products and with their depictions of gender roles, sexualities, race, cultural values, political systems, and religious beliefs as they analyze how these programs allow us to indulge our innate desire to sha…
Exploring Bottled Water Purchase Intention via Trust in Advertising, Product Knowledge, Consumer Beliefs and Theory of Reasoned Action
As the bottled water market is projected to grow continuously worldwide, so is the plastic waste that pollutes the environment. The beverage industry's marketing campaigns have played an important role in sustaining the popularity of bottled water. Social science theory-based empirical research examining how consumers make bottled water consumption decisions remains limited. To help fill this literature gap, the current study tested a conceptual …
A Year like No Other
The year 2020 will go down in the U.S. history as a year with a pandemic raging amidst an unanticipated racial justice movement overlain by an extraordinarily tumultuous presidential election. As t
Consuming Alcohol to Prepare for Adulthood
Heavy episodic drinking among college students is a common but scarcely researched public health problem in China. Although social drinking could be regarded as an enjoyable activity across cultures, the Chinese cultural belief about alcohol use is different from that of its Western counterpart, which has been richly evidenced in the research literature. Specifically, Chinese college students may consider social drinking as a venue for practicing…
What’s in a #Name? An Experimental Study Examining Perceived Credibility and Impact of Winter Storm Names
The practice of naming winter storms has generated a large amount of discussion within the meteorology community of late. While storm naming has typically been reserved for tropical systems, some media organizations in the United States recently began naming winter storms but oftentimes using differing criteria. Anecdotal comments have labeled this practice as a marketing initiative and other forecasting organizations have criticized The Weather …
Effectiveness of online consumer reviews
Purpose Extant research addressing how consumers respond to electronic word-of-mouth (eWOM) remains limited. Even less attention has been devoted to examining the trustworthiness of consumer reviewers with different ethnic backgrounds. The purpose of this paper is to explore the influence of reviewer ethnicity, review valence and social distance (to three different ethnic groups) on perceived reviewer trustworthiness, brand attitude and purchase …
Pervasively Offside
Women remain underrepresented in sport media despite increased opportunities in other facets of sport and journalism. Further, women who have held positions in sport media are often perceived as being less credible than men in the field. In an effort to understand why these perceptions exist, the present study examined the influence of gender-role stereotyping and sexism on perceived sportscaster credibility. Using a posttest-only quasi-experimen…
Diffusion Theory in the New Media Environment
This article explores the venerable diffusion of innovations model and how changing technologies impact its applications and generalizations viewed as “products” of the model. We've examined some of the concepts involved, including characteristics of innovations, stages in the process, and characteristics of adopters. Then we attempted to develop a more complex understanding of the diffusion process by integrating theoretical frameworks from info…
Communication Technology and Social Change
Communication Technology and Social Change is a distinctive collection that provides current theoretical, empirical, and legal analyses for a broader understanding of the dynamic influences of communication technology on social change. With a distinguished panel of contributors, the volume presents a systematic discussion of the role communication technology plays in shaping social, political, and economic influences in society within specific do…
Altering dynamic pathways to reduce substance use among youth
This study illustrates the modeling of mutual dynamical changes to assess the comparative effectiveness of intervention effects of substance use prevention programs. Youth Action Research for Prevention aimed to improve self-efficacy and strengthen drug prevention skills among African American, Caribbean and Latino youth from high-risk US neighborhoods. Applying the Latent Change Scores dynamical modeling to a four-wave longitudinal data set, we …
Communicating Food Safety via the Social Media
This study examined the Chinese public’s use of Weibo (a microblog platform) and their cognitive, affective, and behavioral responses to a series of food safety crises. Based on a sample of 1,360 adult Weibo users across China, the study found that Weibo use contributed to cognitive and behavioral responses to food safety concerns, but access to other online and off-line news and information outlets was largely irrelevant. Emotional response towa…
Exploring the evolution of digital television in China
Metropolitan Websites as Urban Communication
The Internet offers cities new opportunities to communicate with their constituents at a time when metropolitan areas struggle with their community identity and cohesion. This study examined how official websites of the core cities in the 50 largest (by population) United States metropolitan areas represented their cities to the public as a whole, as well as how the cities communicated with their residents and visitors via these websites. A resea…
Predicting Satellite Radio Adoption via Listening Motives, Activity, and Format Preference
As a subscription medium, satellite radio diffusion remains stagnant. To compete effectively against their terrestrial and online counterparts, the satellite radio industry needs to understand their potential audiences' listening needs and wants. This study surveyed a national sample to examine audience affinity, motives, and activity as well as format preferences to help assess listener interest in adopting satellite radio. Study findings sugges…
Uses of Sex Appeals in Prime-Time Television Commercials
Modeling the Gratification-Seeking Process of Television Viewing
This study attempted to establish the audience activity construct as an intervening factor in the gratification-seeking process, by taking into account the expanded viewing options in the emerging multichannel environment. It examined the viewing motives, activities, and satisfaction of adolescents—the first generation to grow up in that environment. The major theoretical assumption tested was whether more strongly motivated viewers would more ac…
Effectiveness of online consumer reviews
Purpose Extant research addressing how consumers respond to electronic word-of-mouth (eWOM) remains limited. Even less attention has been devoted to examining the trustworthiness of consumer reviewers with different ethnic backgrounds. The purpose of this paper is to explore the influence of reviewer ethnicity, review valence and social distance (to three different ethnic groups) on perceived reviewer trustworthiness, brand attitude and purchase …
An Interactive Communication Technology Adoption Model
In the evolving research arena of mediated communication technology adoption and uses, one of the most valuable developments involves the increased integration of distinct communication research traditions. This emerging fusion presents an unprecedented opportunity for communication researchers to share, confer, and challenge the “native” tradition that each has followed. This article proposes an integrated research model and explains how it can …
Exploring the Role of VCR Use in the Emerging Home Entertainment Culture
This study of video viewing explores the emergence of home entertainment culture, focusing on the attitudes of the audience toward the medium and how well the medium meets audience expectations. These attitudes are found to be significant in predicting types of video cassette recording use
Predicting Satellite Radio Adoption via Listening Motives, Activity, and Format Preference
As a subscription medium, satellite radio diffusion remains stagnant. To compete effectively against their terrestrial and online counterparts, the satellite radio industry needs to understand their potential audiences' listening needs and wants. This study surveyed a national sample to examine audience affinity, motives, and activity as well as format preferences to help assess listener interest in adopting satellite radio. Study findings sugges…
Audience Attributes, Media Supplementation, and Likely Online Service Adoption
Despite the explosive potential for revenue growth on the Internet, research suggests that the advertising industry remains perplexed about how to reach consumers in this new medium. Drawing from several bodies of literature including diffusion, motivation, and media substitution theories, this study explores potential predictors for online service adoption. Findings indicate that the cognitive and affective gratification-seeking factors were the…
Ready for prime time
Perpetuating Health Disparities of Minority Groups
Pervasively Offside
Women remain underrepresented in sport media despite increased opportunities in other facets of sport and journalism. Further, women who have held positions in sport media are often perceived as being less credible than men in the field. In an effort to understand why these perceptions exist, the present study examined the influence of gender-role stereotyping and sexism on perceived sportscaster credibility. Using a posttest-only quasi-experimen…
Diffusion Theory in the New Media Environment
This article explores the venerable diffusion of innovations model and how changing technologies impact its applications and generalizations viewed as “products” of the model. We've examined some of the concepts involved, including characteristics of innovations, stages in the process, and characteristics of adopters. Then we attempted to develop a more complex understanding of the diffusion process by integrating theoretical frameworks from info…
Predicting the spiral of silence on a controversial public issue
The “spiral of silence”; hypothesis asserts that media presentations of social issues are often regarded as the barometer for public opinions by the audience. In particular, audiences whose opinions do not coincide with their perceived majority opinion tend to maintain their silence rather than speak out. The present study assesses how different types of perceived public opinion and media climates may affect the spiral of silence dynamic. The iss…
Exploring Covid-19 Vaccine Misinformation Exposure, Beliefs, Fear, and Information Avoidance via the Stimulus–Organism–Response Framework
Empirical evidence generated from theory-driven research addressing the relationship between misinformation and vaccine information avoidance during a pandemic remains lacking. Using the Stimulus-Organism-Response (S-O-R) framework, this study examined the influence of vaccine misinformation exposure and information overload on cognitive and affective responses as well as vaccine information avoidance behaviors. Findings showed that misinformatio…
Communicating Food Safety via the Social Media
This study examined the Chinese public’s use of Weibo (a microblog platform) and their cognitive, affective, and behavioral responses to a series of food safety crises. Based on a sample of 1,360 adult Weibo users across China, the study found that Weibo use contributed to cognitive and behavioral responses to food safety concerns, but access to other online and off-line news and information outlets was largely irrelevant. Emotional response towa…
Exploring Bottled Water Purchase Intention via Trust in Advertising, Product Knowledge, Consumer Beliefs and Theory of Reasoned Action
As the bottled water market is projected to grow continuously worldwide, so is the plastic waste that pollutes the environment. The beverage industry's marketing campaigns have played an important role in sustaining the popularity of bottled water. Social science theory-based empirical research examining how consumers make bottled water consumption decisions remains limited. To help fill this literature gap, the current study tested a conceptual …
Metropolitan Websites as Urban Communication
The Internet offers cities new opportunities to communicate with their constituents at a time when metropolitan areas struggle with their community identity and cohesion. This study examined how official websites of the core cities in the 50 largest (by population) United States metropolitan areas represented their cities to the public as a whole, as well as how the cities communicated with their residents and visitors via these websites. A resea…
Audience Selectivity of Local Television Newscasts
Audiences make television news choices based on several factors, such as liking the newscaster, the content and scope of news programs, or from the carry-over effect of the preceding or following programs. Here, evaluation of the anchor person appeared to be most important in picking a weather program, less important for selected news and sports programs. Viewers reported that quality and scope of local news also drew them to particular programs.…
Ready for prime time
Audience Selectivity of Local Television Newscasts
Audiences make television news choices based on several factors, such as liking the newscaster, the content and scope of news programs, or from the carry-over effect of the preceding or following programs. Here, evaluation of the anchor person appeared to be most important in picking a weather program, less important for selected news and sports programs. Viewers reported that quality and scope of local news also drew them to particular programs.…
Exploring the Role of VCR Use in the Emerging Home Entertainment Culture
This study of video viewing explores the emergence of home entertainment culture, focusing on the attitudes of the audience toward the medium and how well the medium meets audience expectations. These attitudes are found to be significant in predicting types of video cassette recording use
Modeling the Gratification-Seeking Process of Television Viewing
This study attempted to establish the audience activity construct as an intervening factor in the gratification-seeking process, by taking into account the expanded viewing options in the emerging multichannel environment. It examined the viewing motives, activities, and satisfaction of adolescents—the first generation to grow up in that environment. The major theoretical assumption tested was whether more strongly motivated viewers would more ac…
Predicting the spiral of silence on a controversial public issue
The “spiral of silence”; hypothesis asserts that media presentations of social issues are often regarded as the barometer for public opinions by the audience. In particular, audiences whose opinions do not coincide with their perceived majority opinion tend to maintain their silence rather than speak out. The present study assesses how different types of perceived public opinion and media climates may affect the spiral of silence dynamic. The iss…
Uses of Sex Appeals in Prime-Time Television Commercials
Audience Attributes, Media Supplementation, and Likely Online Service Adoption
Despite the explosive potential for revenue growth on the Internet, research suggests that the advertising industry remains perplexed about how to reach consumers in this new medium. Drawing from several bodies of literature including diffusion, motivation, and media substitution theories, this study explores potential predictors for online service adoption. Findings indicate that the cognitive and affective gratification-seeking factors were the…
Unregulated Internet Usage
Recent reports of problematic forms of Internet usage bring new currency to the problem of "media addictions" that have long been the subject of both popular and scholarly writings. The research in this article reconsidered such behavior as deficient self-regulation within the framework of A. Bandura's (1991) theory of self-regulation. In this framework, behavior patterns that have been called media addictions lie at one extreme of a continuum of…
An Interactive Communication Technology Adoption Model
In the evolving research arena of mediated communication technology adoption and uses, one of the most valuable developments involves the increased integration of distinct communication research traditions. This emerging fusion presents an unprecedented opportunity for communication researchers to share, confer, and challenge the “native” tradition that each has followed. This article proposes an integrated research model and explains how it can …
Internet Gratifications and Internet Addiction
Internet addiction has been identified as a pathological behavior, but its symptoms may be found in normal populations, placing it within the scope of conventional theories of media attendance. The present study drew upon fresh conceptualizations of gratifications specific to the Internet to uncover seven gratification factors: Virtual Community, Information Seeking, Aesthetic Experience, Monetary Compensation, Diversion, Personal Status, and Rel…
Metropolitan Websites as Urban Communication
The Internet offers cities new opportunities to communicate with their constituents at a time when metropolitan areas struggle with their community identity and cohesion. This study examined how official websites of the core cities in the 50 largest (by population) United States metropolitan areas represented their cities to the public as a whole, as well as how the cities communicated with their residents and visitors via these websites. A resea…
Predicting Satellite Radio Adoption via Listening Motives, Activity, and Format Preference
As a subscription medium, satellite radio diffusion remains stagnant. To compete effectively against their terrestrial and online counterparts, the satellite radio industry needs to understand their potential audiences' listening needs and wants. This study surveyed a national sample to examine audience affinity, motives, and activity as well as format preferences to help assess listener interest in adopting satellite radio. Study findings sugges…
Exploring the evolution of digital television in China
Communication Technology and Social Change
Communication Technology and Social Change is a distinctive collection that provides current theoretical, empirical, and legal analyses for a broader understanding of the dynamic influences of communication technology on social change. With a distinguished panel of contributors, the volume presents a systematic discussion of the role communication technology plays in shaping social, political, and economic influences in society within specific do…
Altering dynamic pathways to reduce substance use among youth
This study illustrates the modeling of mutual dynamical changes to assess the comparative effectiveness of intervention effects of substance use prevention programs. Youth Action Research for Prevention aimed to improve self-efficacy and strengthen drug prevention skills among African American, Caribbean and Latino youth from high-risk US neighborhoods. Applying the Latent Change Scores dynamical modeling to a four-wave longitudinal data set, we …
Communicating Food Safety via the Social Media
This study examined the Chinese public’s use of Weibo (a microblog platform) and their cognitive, affective, and behavioral responses to a series of food safety crises. Based on a sample of 1,360 adult Weibo users across China, the study found that Weibo use contributed to cognitive and behavioral responses to food safety concerns, but access to other online and off-line news and information outlets was largely irrelevant. Emotional response towa…
Diffusion Theory in the New Media Environment
This article explores the venerable diffusion of innovations model and how changing technologies impact its applications and generalizations viewed as “products” of the model. We've examined some of the concepts involved, including characteristics of innovations, stages in the process, and characteristics of adopters. Then we attempted to develop a more complex understanding of the diffusion process by integrating theoretical frameworks from info…
Pervasively Offside
Women remain underrepresented in sport media despite increased opportunities in other facets of sport and journalism. Further, women who have held positions in sport media are often perceived as being less credible than men in the field. In an effort to understand why these perceptions exist, the present study examined the influence of gender-role stereotyping and sexism on perceived sportscaster credibility. Using a posttest-only quasi-experimen…
What’s in a #Name? An Experimental Study Examining Perceived Credibility and Impact of Winter Storm Names
The practice of naming winter storms has generated a large amount of discussion within the meteorology community of late. While storm naming has typically been reserved for tropical systems, some media organizations in the United States recently began naming winter storms but oftentimes using differing criteria. Anecdotal comments have labeled this practice as a marketing initiative and other forecasting organizations have criticized The Weather …
Effectiveness of online consumer reviews
Purpose Extant research addressing how consumers respond to electronic word-of-mouth (eWOM) remains limited. Even less attention has been devoted to examining the trustworthiness of consumer reviewers with different ethnic backgrounds. The purpose of this paper is to explore the influence of reviewer ethnicity, review valence and social distance (to three different ethnic groups) on perceived reviewer trustworthiness, brand attitude and purchase …
A Year like No Other
The year 2020 will go down in the U.S. history as a year with a pandemic raging amidst an unanticipated racial justice movement overlain by an extraordinarily tumultuous presidential election. As t
Consuming Alcohol to Prepare for Adulthood
Heavy episodic drinking among college students is a common but scarcely researched public health problem in China. Although social drinking could be regarded as an enjoyable activity across cultures, the Chinese cultural belief about alcohol use is different from that of its Western counterpart, which has been richly evidenced in the research literature. Specifically, Chinese college students may consider social drinking as a venue for practicing…
Communication Factors Influencing Flood-Risk-Mitigation Motivation and Intention among College Students
When attempting to communicate flood risk, trust in and perceptions toward risk information dissemination as well as individual efficacy factors can play a significant role in affecting risk-mitigation motivation and intention. This study seeks to examine how risk communication, risk perception, and efficacy factors affect evacuation motivation and behavioral intentions in response to a presumed flood risk, as based on a conceptual framework guid…
Chinese Electronic Media
The digital information age has ushered in a new set of rules for media and media users to transform society overtime. This special issue on Chinese electronic media presents an interesting case of that transformation, by contextualizing the interactions between media content, processes, and consumption as well as identifying variables of social constrains in Chinese society. While some of the topics studied are more uniquely Chinese, other topic…
Television Dramas and the Global Village
This book discusses the role of television drama series on a global scale, analyzing these dramas across the Americas, Europe, Asia, Australia, and Africa. Contributors consider the role of television dramas as economically valuable cultural products and with their depictions of gender roles, sexualities, race, cultural values, political systems, and religious beliefs as they analyze how these programs allow us to indulge our innate desire to sha…
Psychology (25 obras) · Computer Science (17 obras) · Social Psychology (16 obras) · Business (15 obras) · Advertising (13 obras) · Sociology (13 obras) · Political science (10 obras) · Social Psychology (10 obras) · Digital Marketing and Social Media (7 obras) · World Wide Web (7 obras)