Alessandro Comai
Biographic Data
| ID | 1499765 |
|---|---|
| NAME | Alessandro Comai |
| GIVEN NAMES | Alessandro |
| FAMILY NAME | Comai |
| SIGNATURE | COMAI A |
| AFFILIATIONS | International University of Japan |
| ORCID | 0000-0002-7969-1953 |
| VERIFIED | Yes |
| TOTAL WORKS | 4 |
| TOTAL CITATIONS | 2 |
| AUTHOR COUNT | 4 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2001 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 1 |
Enablers and barriers to adopting digital marketing in Japanese higher education institutions
The purpose of this study is to understand the reasons why Japanese higher education institutions show a lack of digital marketing activities. Specifically, we focused on the challenges faced by institutions with management and business faculties when implementing digital marketing. To achieve this purpose, the research invited 167 Japanese higher education institutions to respond to a self-administered online questionnaire followed by semi-struc…
Inteligencia competitiva: Logros y desafíos
Description of some of the critical issues that a competitive intelligence and surveillance technology professional has to take into account when implementing such functions in an organization. The achievements and challenges summarized in the text come from the author’s experience, both in the implementation of platforms and intelligence units in government and private companies in Spain and abroad, as well as from research work done so far
Software para la vigilancia tecnológica de patentes: Evaluación desde la perspectiva de los usuarios
The article analyses the needs of users, in terms of use, and the importance attributed to the different functions of the applications. Forty seven characteristics have been identified that can be of interest to professionals in the areas of technological monitoring and competitive intelligence. The authors performed an empirical study to verify which functions are used most frequently and which have had greater importance attributed to them. The…
Los propósitos de la inteligencia en la empresa: Competidora, cooperativa, neutral e individual
This article describes the different purposes that competitive intelligence can serve in a company. Three categories of intelligence arise from corporate needs, while a fourth one stems from personal requirements. Furthermore, the article describes the correlation between the industrial life cycle of the company or strategic business unit and global investment in competitive intelligence and its distribution, according to the three types of intel…
Enablers and barriers to adopting digital marketing in Japanese higher education institutions
The purpose of this study is to understand the reasons why Japanese higher education institutions show a lack of digital marketing activities. Specifically, we focused on the challenges faced by institutions with management and business faculties when implementing digital marketing. To achieve this purpose, the research invited 167 Japanese higher education institutions to respond to a self-administered online questionnaire followed by semi-struc…
Los propósitos de la inteligencia en la empresa: Competidora, cooperativa, neutral e individual
This article describes the different purposes that competitive intelligence can serve in a company. Three categories of intelligence arise from corporate needs, while a fourth one stems from personal requirements. Furthermore, the article describes the correlation between the industrial life cycle of the company or strategic business unit and global investment in competitive intelligence and its distribution, according to the three types of intel…
Los propósitos de la inteligencia en la empresa: Competidora, cooperativa, neutral e individual
This article describes the different purposes that competitive intelligence can serve in a company. Three categories of intelligence arise from corporate needs, while a fourth one stems from personal requirements. Furthermore, the article describes the correlation between the industrial life cycle of the company or strategic business unit and global investment in competitive intelligence and its distribution, according to the three types of intel…
Software para la vigilancia tecnológica de patentes: Evaluación desde la perspectiva de los usuarios
The article analyses the needs of users, in terms of use, and the importance attributed to the different functions of the applications. Forty seven characteristics have been identified that can be of interest to professionals in the areas of technological monitoring and competitive intelligence. The authors performed an empirical study to verify which functions are used most frequently and which have had greater importance attributed to them. The…
Inteligencia competitiva: Logros y desafíos
Description of some of the critical issues that a competitive intelligence and surveillance technology professional has to take into account when implementing such functions in an organization. The achievements and challenges summarized in the text come from the author’s experience, both in the implementation of platforms and intelligence units in government and private companies in Spain and abroad, as well as from research work done so far
Enablers and barriers to adopting digital marketing in Japanese higher education institutions
The purpose of this study is to understand the reasons why Japanese higher education institutions show a lack of digital marketing activities. Specifically, we focused on the challenges faced by institutions with management and business faculties when implementing digital marketing. To achieve this purpose, the research invited 167 Japanese higher education institutions to respond to a self-administered online questionnaire followed by semi-struc…
Political science (4 works) · Competitive and Knowledge Intelligence (3 works) · Business (2 works) · Humanities (2 works) · Public relations (2 works) · Art (1 works) · Big Data and Business Intelligence (1 works) · Competitive Intelligence (1 works) · Computer Science (1 works) · Digital Marketing and Social Media (1 works)