Ding Hooi Ting

Biographic Data

ID1500290
NAMEDing Hooi Ting
GIVEN NAMESDing Hooi
FAMILY NAMETing
SIGNATURETING D H
AFFILIATIONSUniversiti Teknologi Petronas
ORCID0000-0002-5957-8056
VERIFIEDYes
TOTAL WORKS10
TOTAL CITATIONS0
AUTHOR COUNT10
EDITOR COUNT0
FIRST PUBLICATION YEAR2012
LATEST PUBLICATION YEAR2026
H-INDEX0

  • Young consumers' sustainable food choices

    Muhammad Amin, Ding Hooi Ting et al.ARTICLEBritish Food Journal2026

    Purpose This study aims to examine how environmental concern, autonomous motivation and socio-cognitive factors jointly shape young consumers' sustainable food consumption behaviour, with a specific focus on indigenous chicken. Drawing on self-determination theory (SDT), the theory of planned behaviour (TPB) and the value-belief-norm (VBN) theory, the study develops and tests an integrated framework to explain the formation of intentions and buyi…

  • Customer journey research in tourism and hospitality

    Farhan Mirza, Ding Hooi Ting et al.ARTICLECurrent Issues in Tourism2026

  • Rethinking Environmental Consciousness

    Open AccessDing Hooi Ting, Tomomi Sudo et al.ARTICLEAustralian Journal of Environmental…2025

    Our study aims to (1) understand the impact of student-led knowledge dissemination and (2) examine the effects of multimodal interventions — comprising (i) a video on environmental catastrophes, (ii) pictorial reading materials on environmental issues (iii) lab-based simulated eco-tourism trips. This study involved students enrolled in a subject offered at Universiti Teknologi PETRONAS, Malaysia, attended by undergraduates from three different de…

  • Why premium in freemium

    Ali Hussain, Ding Hooi Ting et al.ARTICLEInformation Technology and People2025References: 120

    Purpose Hedonic shopping is a growing phenomenon designed to enhance gamers’ virtual content shopping experience with increasing economic significance, yet limited attention has been dedicated to this area. Our study explores key hedonic motivations of virtual content shopping and how hedonic shopping value builds trust (trust in virtual content and trust in virtual retailers) that enhances the intention to pay for premium. Design/methodology/app…

  • Tourism promotion through vlog advertising and customer engagement behaviours of generation Z

    Amir Zaib Abbasi, Khalil Hussain et al.ARTICLECurrent Issues in Tourism2023

    This study investigates the effectiveness of Vlogs as an advertising tool to promote the tourism sector in Pakistan using Ducoffe’s Advertising Value Model and stimulus-organism-response (S-O-R) framework, and its subsequent effect on customer engagement behaviours (CEBs). Data were collected from generation Z through both the online and offline medium, 230 students were approached; 206 questionnaires were usable for analysis. Partial least squar…

  • Engagement in educational games and quality of life in early and middle childhood

    Open AccessAmir Zaib Abbasi, Sundas Azeem et al.ARTICLECurrent Psychology2023

  • Gamers’ subjective Well-Being

    Open AccessAmir Zaib Abbasi, M K Khan et al.ARTICLECurrent Psychology2023

  • Esports as playful consumption experiences

    Open AccessAmir Zaib Abbasi, Nasser Alqahtani et al.ARTICLETelematics and Informatics2023

  • Personality differences between videogame vs. non-videogame consumers using the Hexaco model

    Open AccessAmir Zaib Abbasi, Ding Hooi Ting et al.ARTICLECurrent Psychology2022

  • Understanding students’ choice of electives and its implications

    Ding Hooi Ting, Christina Kwai Choi LeeARTICLEStudies in Higher Education2012

    The aim of this study is to examine the attributes which influence students' selection of electives as part of their university degree programme. Marketing students at a public university in Malaysia participated in the research. Conjoint analysis was used to understand the trade-offs between three attributes when selecting elective subjects. These are perceived difficulty, perceived interest and future career skills. The results suggest that stu…