Anish Yousaf
Biographic Data
| ID | 1500352 |
|---|---|
| NAME | Anish Yousaf |
| GIVEN NAMES | Anish |
| FAMILY NAME | Yousaf |
| SIGNATURE | YOUSAF A |
| AFFILIATIONS | ICFAI Business School |
| ORCID | 0000-0002-5234-7474 |
| VERIFIED | Yes |
| TOTAL WORKS | 5 |
| TOTAL CITATIONS | 5 |
| AUTHOR COUNT | 5 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2020 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 1 |
Enhancing loyalty and e-WOM in virtual brand communities: A multi-country study
Purpose Extant works on virtual brand community (VBC) engagement are limited to engagement with the community or the brand, without comprehensively investigating the antecedents and consequences of both. Additionally, most works have remained restricted to one country in their investigation, despite VBCs’ global reach. To fill these gaps, the work investigates the relationships amongst self-congruence with the brand (SCB), VBC satisfaction, affec…
Autonomous/controlled travel motivations and their effect on travel intentions of Indian Millennials: A mixed method approach
With the self-determination theory (SDT) as grounding, the current study uses qualitative investigation with twenty-five respondents and a two-stage quantitative validation with 782 respondents, to propose seven travel motivations for Indian millennials. These motivations are knowledge-seeking, escape, sense of accomplishment, experience stimulation, social relationships, destination rewards, and social media compulsion. These motivations are map…
An attribute-based framework for students' motivation to join an HEI: A self-determination theory perspective
Purpose The current work explores the attributes that serve as motivation regulations for students' selection of a higher education institute (HEI). Design/methodology/approach With a self-determination theory (SDT) perspective, the current study used a mixed-method approach to develop a scale to measure HEI attribute-based motivation regulations. Findings A total of eight regulations were proposed: academic/extracurricular activities, infrastruc…
Social comparison and continuance intention of smart fitness wearables: An extended expectation confirmation theory perspective
Technological innovations, especially smart fitness wearables, are playing a critical role in the future of fitness and overall well-being. Extant research has examined the adoption of smart fitness wearables, with limited attention paid to continuance intention. The current study attempts to investigate users’ continuance intentions of using smart fitness wearables by combining expectation confirmation theory and social comparison theory. In par…
Brand trust, institutional commitment, and their impact on student loyalty: Evidence for higher education in India
Oversupply of higher education services in emerging countries, like India, implies an ever-increasing cost of student acquisition despite large student populations. Hence, creating trust through effective service delivery supported with full institutional commitment remains the only way to create student loyalty and bring the subsequent acquisition costs down. This study investigates the impact of four dimensions of brand trust, namely reliabilit…
Autonomous/controlled travel motivations and their effect on travel intentions of Indian Millennials: A mixed method approach
With the self-determination theory (SDT) as grounding, the current study uses qualitative investigation with twenty-five respondents and a two-stage quantitative validation with 782 respondents, to propose seven travel motivations for Indian millennials. These motivations are knowledge-seeking, escape, sense of accomplishment, experience stimulation, social relationships, destination rewards, and social media compulsion. These motivations are map…
Brand trust, institutional commitment, and their impact on student loyalty: Evidence for higher education in India
Oversupply of higher education services in emerging countries, like India, implies an ever-increasing cost of student acquisition despite large student populations. Hence, creating trust through effective service delivery supported with full institutional commitment remains the only way to create student loyalty and bring the subsequent acquisition costs down. This study investigates the impact of four dimensions of brand trust, namely reliabilit…
Brand trust, institutional commitment, and their impact on student loyalty: Evidence for higher education in India
Oversupply of higher education services in emerging countries, like India, implies an ever-increasing cost of student acquisition despite large student populations. Hence, creating trust through effective service delivery supported with full institutional commitment remains the only way to create student loyalty and bring the subsequent acquisition costs down. This study investigates the impact of four dimensions of brand trust, namely reliabilit…
An attribute-based framework for students' motivation to join an HEI: A self-determination theory perspective
Purpose The current work explores the attributes that serve as motivation regulations for students' selection of a higher education institute (HEI). Design/methodology/approach With a self-determination theory (SDT) perspective, the current study used a mixed-method approach to develop a scale to measure HEI attribute-based motivation regulations. Findings A total of eight regulations were proposed: academic/extracurricular activities, infrastruc…
Social comparison and continuance intention of smart fitness wearables: An extended expectation confirmation theory perspective
Technological innovations, especially smart fitness wearables, are playing a critical role in the future of fitness and overall well-being. Extant research has examined the adoption of smart fitness wearables, with limited attention paid to continuance intention. The current study attempts to investigate users’ continuance intentions of using smart fitness wearables by combining expectation confirmation theory and social comparison theory. In par…
Autonomous/controlled travel motivations and their effect on travel intentions of Indian Millennials: A mixed method approach
With the self-determination theory (SDT) as grounding, the current study uses qualitative investigation with twenty-five respondents and a two-stage quantitative validation with 782 respondents, to propose seven travel motivations for Indian millennials. These motivations are knowledge-seeking, escape, sense of accomplishment, experience stimulation, social relationships, destination rewards, and social media compulsion. These motivations are map…
Enhancing loyalty and e-WOM in virtual brand communities: A multi-country study
Purpose Extant works on virtual brand community (VBC) engagement are limited to engagement with the community or the brand, without comprehensively investigating the antecedents and consequences of both. Additionally, most works have remained restricted to one country in their investigation, despite VBCs’ global reach. To fill these gaps, the work investigates the relationships amongst self-congruence with the brand (SCB), VBC satisfaction, affec…
Psychology (4 works) · Digital Marketing and Social Media (3 works) · Social Psychology (3 works) · Business (2 works) · Computer Science (2 works) · Higher education (2 works) · Loyalty (2 works) · Marketing (2 works) · Political science (2 works) · Advertising (1 works)