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Neil Towers

Biographic Data

ID1502008
NAMENeil Towers
GIVEN NAMESNeil
FAMILY NAMETowers
SIGNATURETOWERS N
AFFILIATIONSThe Business School, University of Gloucestershire, Cheltenham, UK
ORCID0000-0002-2582-2241
VERIFIEDYes
TOTAL WORKS1
TOTAL CITATIONS1
AUTHOR COUNT1
EDITOR COUNT0
FIRST PUBLICATION YEAR2020
LATEST PUBLICATION YEAR2020
H-INDEX1
  • Re-evaluating the postgraduate students' course selection decision making process in the digital era

    Andy Towers, Angela Towers et al.•ARTICLE•Studies in Higher Education•2020•Cited by: 1•References: 43

    The paper explores how postgraduate students make course selection decisions in the digital era. An exploratory study with seven postgraduate student focus groups (UK, EU and International) gained a detailed insight into this important change. The availability of information, from an increased use of digital media had a significant impact on Higher Education postgraduate decision-making. The results found a circular decision-making approach with …

  • Re-evaluating the postgraduate students' course selection decision making process in the digital era

    Andy Towers, Angela Towers et al.•ARTICLE•Studies in Higher Education•2020•Cited by: 1•References: 43

    The paper explores how postgraduate students make course selection decisions in the digital era. An exploratory study with seven postgraduate student focus groups (UK, EU and International) gained a detailed insight into this important change. The availability of information, from an increased use of digital media had a significant impact on Higher Education postgraduate decision-making. The results found a circular decision-making approach with …

  • Re-evaluating the postgraduate students' course selection decision making process in the digital era

    Andy Towers, Angela Towers et al.•ARTICLE•Studies in Higher Education•2020•Cited by: 1•References: 43

    The paper explores how postgraduate students make course selection decisions in the digital era. An exploratory study with seven postgraduate student focus groups (UK, EU and International) gained a detailed insight into this important change. The availability of information, from an increased use of digital media had a significant impact on Higher Education postgraduate decision-making. The results found a circular decision-making approach with …

Business (1 works) · Computer Science (1 works) · Customer Service Quality and Loyalty (1 works) · Digital Marketing and Social Media (1 works) · Exploratory research (1 works) · Focus group (1 works) · Higher education (1 works) · Influencer marketing (1 works) · Marketing (1 works) · Mathematics education (1 works)

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