Wisuwat Wannamakok
Biographic Data
| ID | 1502320 |
|---|---|
| NAME | Wisuwat Wannamakok |
| GIVEN NAMES | Wisuwat |
| FAMILY NAME | Wannamakok |
| SIGNATURE | WANNAMAKOK W |
| AFFILIATIONS | Southern Taiwan University of Science and Technology |
| ORCID | 0000-0002-2332-9592 |
| VERIFIED | Yes |
| TOTAL WORKS | 4 |
| TOTAL CITATIONS | 6 |
| AUTHOR COUNT | 4 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2020 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 1 |
The plant-based movement through the moderated mediation model: The roles of health consciousness and marketing strategies toward entrepreneurial and consumer behaviors
Purpose This study investigates the dynamic interplay between health-conscious behaviors, attitudes toward plant-based foods and consumers’ purchasing decisions, incorporating perspectives from both end consumers and entrepreneurial stakeholders. Through the integration of quantitative analyses derived from structured consumer survey data and qualitative insights obtained from industry practitioners, the research provides a nuanced understanding …
Entrepreneurship education, academic major, and university students' social entrepreneurial intention: The perspective of Planned Behavior Theory
This study draws on the Theory of Planned Behavior to empirically examine the relationships between attitude toward behavior, subjective norm, and perceived behavioral control and university students’ social entrepreneurial intentions, while also examining the moderating roles of entrepreneurship education and academic major. Through multiple linear regression analysis, we tested our hypotheses on a sample of 832 college students for their social…
Understanding nascent women entrepreneurs: An exploratory investigation into their entrepreneurial intentions
Purpose Women entrepreneurs are having increasingly profound impacts on the global economic landscape, although little is known about what supports or restricts women’s entrepreneurial attempts. The purpose of this paper is to explore the perceptual (i.e. presence of role models and fear of failure) and cognitive (i.e. opportunity recognition and entrepreneurial knowledge) mechanisms that influence a women’s choice of an entrepreneurial career. D…
Human rights and education for Gambian young women during Covid-19: Recommendations for social policy and practice
COVID-19 is not only a global health disaster but a full-fledged social, economic, and political crisis that could disrupt the gains made in women’s education and empowerment. In The Gambia, issues of unequal access to educational resources determined by gender, geographical location, and social class; a disproportionate burden of household chores imposed on women and girls; and economic pressures have the potential to expose girls to more violen…
Understanding nascent women entrepreneurs: An exploratory investigation into their entrepreneurial intentions
Purpose Women entrepreneurs are having increasingly profound impacts on the global economic landscape, although little is known about what supports or restricts women’s entrepreneurial attempts. The purpose of this paper is to explore the perceptual (i.e. presence of role models and fear of failure) and cognitive (i.e. opportunity recognition and entrepreneurial knowledge) mechanisms that influence a women’s choice of an entrepreneurial career. D…
Human rights and education for Gambian young women during Covid-19: Recommendations for social policy and practice
COVID-19 is not only a global health disaster but a full-fledged social, economic, and political crisis that could disrupt the gains made in women’s education and empowerment. In The Gambia, issues of unequal access to educational resources determined by gender, geographical location, and social class; a disproportionate burden of household chores imposed on women and girls; and economic pressures have the potential to expose girls to more violen…
Understanding nascent women entrepreneurs: An exploratory investigation into their entrepreneurial intentions
Purpose Women entrepreneurs are having increasingly profound impacts on the global economic landscape, although little is known about what supports or restricts women’s entrepreneurial attempts. The purpose of this paper is to explore the perceptual (i.e. presence of role models and fear of failure) and cognitive (i.e. opportunity recognition and entrepreneurial knowledge) mechanisms that influence a women’s choice of an entrepreneurial career. D…
Human rights and education for Gambian young women during Covid-19: Recommendations for social policy and practice
COVID-19 is not only a global health disaster but a full-fledged social, economic, and political crisis that could disrupt the gains made in women’s education and empowerment. In The Gambia, issues of unequal access to educational resources determined by gender, geographical location, and social class; a disproportionate burden of household chores imposed on women and girls; and economic pressures have the potential to expose girls to more violen…
Entrepreneurship education, academic major, and university students' social entrepreneurial intention: The perspective of Planned Behavior Theory
This study draws on the Theory of Planned Behavior to empirically examine the relationships between attitude toward behavior, subjective norm, and perceived behavioral control and university students’ social entrepreneurial intentions, while also examining the moderating roles of entrepreneurship education and academic major. Through multiple linear regression analysis, we tested our hypotheses on a sample of 832 college students for their social…
The plant-based movement through the moderated mediation model: The roles of health consciousness and marketing strategies toward entrepreneurial and consumer behaviors
Purpose This study investigates the dynamic interplay between health-conscious behaviors, attitudes toward plant-based foods and consumers’ purchasing decisions, incorporating perspectives from both end consumers and entrepreneurial stakeholders. Through the integration of quantitative analyses derived from structured consumer survey data and qualitative insights obtained from industry practitioners, the research provides a nuanced understanding …
Sociology (3 works) · Entrepreneurship (2 works) · Entrepreneurship Studies and Influences (2 works) · Family Business Performance and Succession (2 works) · Political science (2 works) · Psychology (2 works) · Theory of planned behavior (2 works) · Behavioral Health and Interventions (1 works) · Business (1 works) · Cognition (1 works)