Yousra Asaad
Biographic Data
| ID | 1502696 |
|---|---|
| NAME | Yousra Asaad |
| GIVEN NAMES | Yousra |
| FAMILY NAME | Asaad |
| SIGNATURE | ASAAD Y |
| AFFILIATIONS | Brunel University of London |
| ORCID | 0000-0003-1939-0566 |
| VERIFIED | Yes |
| TOTAL WORKS | 4 |
| TOTAL CITATIONS | 1 |
| WORKS AS AUTHOR | 4 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2018 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 1 |
Eco-friendly travel during the cost-of-living crisis
The cost-of-living crisis is believed to have shifted attitudes towards travel options, prioritising cost savings over environmental concerns. However, a significant gap remains in identifying the belief structure expressed in public digital discourse regarding adopting eco-friendly travel in extreme contexts (e.g. cost-of-living crises) using naturally-occurring data. We address this gap using a big-data methodology to scrape and clean 17,379 co…
Consumers' willingness to share digital footprints on social media
Purpose Despite consumers' widespread use of social media platforms, there is scant research on the underlying factors that influence their willingness to share digital footprints on social media. The purpose of this study is to address this research gap by examining consumers' cognitive and affective attitudes simultaneously. Design/methodology/approach This research used quantitative method by using online survey administered to a sample of 733…
Linking engagement at cultural festivals to legacy impacts
Cultural festivals typically celebrate and reinforce a cultural identity, while becoming embedded in tourism experiences. They have sought to establish their sustainability through legacies of enduring involvement with the cultures and communities they serve. Although studies have examined the effects of attendance on festival impacts and legacy, we contribute further understanding by investigating the effects of visitors’ level of behavioural en…
IMO and internal branding outcomes
This study extends our knowledge of internal branding in the context of employees in the higher education sector. Employing a quantitative methodology in UK universities, a conceptual model is presented and tested on 235 employees. Internal market orientation (IMO) is examined as a management tool to drive employees’ university brand commitment en route to brand supportive behavior. The results show that the effect of IMO on employees’ university…
IMO and internal branding outcomes
This study extends our knowledge of internal branding in the context of employees in the higher education sector. Employing a quantitative methodology in UK universities, a conceptual model is presented and tested on 235 employees. Internal market orientation (IMO) is examined as a management tool to drive employees’ university brand commitment en route to brand supportive behavior. The results show that the effect of IMO on employees’ university…
IMO and internal branding outcomes
This study extends our knowledge of internal branding in the context of employees in the higher education sector. Employing a quantitative methodology in UK universities, a conceptual model is presented and tested on 235 employees. Internal market orientation (IMO) is examined as a management tool to drive employees’ university brand commitment en route to brand supportive behavior. The results show that the effect of IMO on employees’ university…
Linking engagement at cultural festivals to legacy impacts
Cultural festivals typically celebrate and reinforce a cultural identity, while becoming embedded in tourism experiences. They have sought to establish their sustainability through legacies of enduring involvement with the cultures and communities they serve. Although studies have examined the effects of attendance on festival impacts and legacy, we contribute further understanding by investigating the effects of visitors’ level of behavioural en…
Consumers' willingness to share digital footprints on social media
Purpose Despite consumers' widespread use of social media platforms, there is scant research on the underlying factors that influence their willingness to share digital footprints on social media. The purpose of this study is to address this research gap by examining consumers' cognitive and affective attitudes simultaneously. Design/methodology/approach This research used quantitative method by using online survey administered to a sample of 733…
Eco-friendly travel during the cost-of-living crisis
The cost-of-living crisis is believed to have shifted attitudes towards travel options, prioritising cost savings over environmental concerns. However, a significant gap remains in identifying the belief structure expressed in public digital discourse regarding adopting eco-friendly travel in extreme contexts (e.g. cost-of-living crises) using naturally-occurring data. We address this gap using a big-data methodology to scrape and clean 17,379 co…
Business (3 works) · Marketing (3 works) · Digital Marketing and Social Media (2 works) · Diverse Aspects of Tourism Research (2 works) · Political science (2 works) · Psychology (2 works) · Public relations (2 works) · Social media (2 works) · Tourism (2 works) · Attendance (1 work)