Dorothy A Yen
Dados Biográficos
| ID | 1502697 |
|---|---|
| NOME | Dorothy A Yen |
| PRENOMES | Dorothy A |
| SOBRENOME | Yen |
| ASSINATURA | YEN D A |
| VERIFICADO | Não |
| TOTAL DE OBRAS | 3 |
| TOTAL DE CITAÇÕES | 51 |
| TOTAL COMO AUTOR | 3 |
| TOTAL COMO EDITOR | 0 |
| PRIMEIRO ANO DE PUBLICAÇÃO | 2018 |
| ANO MAIS RECENTE DE PUBLICAÇÃO | 2021 |
| ÍNDICE H | 2 |
ILoveLondon
Tourism boycotts and animosity
The impacts of tourism boycotts on a destination's tourist economy can be vast, yet few studies have examined such events. This paper explores the effects of tourism boycotts by analysing seven events involving Chinese tourism boycotts during the past decade. The findings show that boycotts can significantly decrease visitor numbers. Also, non-political animosity boycotts and political animosity boycotts differ in their intensity and impact; the …
IMO and internal branding outcomes
This study extends our knowledge of internal branding in the context of employees in the higher education sector. Employing a quantitative methodology in UK universities, a conceptual model is presented and tested on 235 employees. Internal market orientation (IMO) is examined as a management tool to drive employees’ university brand commitment en route to brand supportive behavior. The results show that the effect of IMO on employees’ university…
Tourism boycotts and animosity
The impacts of tourism boycotts on a destination's tourist economy can be vast, yet few studies have examined such events. This paper explores the effects of tourism boycotts by analysing seven events involving Chinese tourism boycotts during the past decade. The findings show that boycotts can significantly decrease visitor numbers. Also, non-political animosity boycotts and political animosity boycotts differ in their intensity and impact; the …
ILoveLondon
IMO and internal branding outcomes
This study extends our knowledge of internal branding in the context of employees in the higher education sector. Employing a quantitative methodology in UK universities, a conceptual model is presented and tested on 235 employees. Internal market orientation (IMO) is examined as a management tool to drive employees’ university brand commitment en route to brand supportive behavior. The results show that the effect of IMO on employees’ university…
IMO and internal branding outcomes
This study extends our knowledge of internal branding in the context of employees in the higher education sector. Employing a quantitative methodology in UK universities, a conceptual model is presented and tested on 235 employees. Internal market orientation (IMO) is examined as a management tool to drive employees’ university brand commitment en route to brand supportive behavior. The results show that the effect of IMO on employees’ university…
Tourism boycotts and animosity
The impacts of tourism boycotts on a destination's tourist economy can be vast, yet few studies have examined such events. This paper explores the effects of tourism boycotts by analysing seven events involving Chinese tourism boycotts during the past decade. The findings show that boycotts can significantly decrease visitor numbers. Also, non-political animosity boycotts and political animosity boycotts differ in their intensity and impact; the …
ILoveLondon
Business (3 obras) · Political science (3 obras) · Advertising (2 obras) · Diverse Aspects of Tourism Research (2 obras) · Economics (2 obras) · Marketing (2 obras) · Psychology (2 obras) · Tourism (2 obras) · Attractiveness (1 obras) · Belongingness (1 obras)