Praveen K Kopalle
Biographic Data
| ID | 151203 |
|---|---|
| NAME | Praveen K Kopalle |
| GIVEN NAMES | Praveen K |
| FAMILY NAME | Kopalle |
| SIGNATURE | KOPALLE P K |
| ORCID | 0000-0002-2430-2228 |
| VERIFIED | No |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 19 |
| AUTHOR COUNT | 2 |
| EDITOR COUNT | 1 |
| FIRST PUBLICATION YEAR | 1992 |
| LATEST PUBLICATION YEAR | 2022 |
| H-INDEX | 1 |
Mapping Consumers’ Context-Dependent Consumption Preferences
How, and to what extent, consumer choices are influenced by the context in which the product is consumed remain important marketing questions. In this article, the authors develop a parsimonious context-dependent multidimensional unfolding model that can accommodate consumers’ context-specific behaviors via ideal points in multiattribute space along with brand locations in that space while accounting for unobserved heterogeneity in consumer behav…
Consumer Expectations and Culture
In the customer expectations arena, relatively little attention has been paid to the impact on expectations of variation in cultural variables unique to a country. Here we focus on one country, India, and a major cultural influence there—the extent of belief in karma. Prior research in the United States suggests that disconfirmation sensitivity lowers expectations. Here we examine whether belief in karma and, consequently, having a long-term orie…
Generalizing the Sensitivity Conditions in an Overall Index of Product Quality
The issue of the sensitivity of weighted linear composites to attribute-importance weights has attracted researchers from various disciplines, including marketing, psychology, and statistics. At issue is how sensitive a weighted scale is to a particular choice of weights. Scale sensitivity is defined by a negative correlation between two scales. By considering the general case of n attributes and using an algebraic approach, we specify the precis…
Consumer Expectations and Culture
In the customer expectations arena, relatively little attention has been paid to the impact on expectations of variation in cultural variables unique to a country. Here we focus on one country, India, and a major cultural influence there—the extent of belief in karma. Prior research in the United States suggests that disconfirmation sensitivity lowers expectations. Here we examine whether belief in karma and, consequently, having a long-term orie…
Generalizing the Sensitivity Conditions in an Overall Index of Product Quality
The issue of the sensitivity of weighted linear composites to attribute-importance weights has attracted researchers from various disciplines, including marketing, psychology, and statistics. At issue is how sensitive a weighted scale is to a particular choice of weights. Scale sensitivity is defined by a negative correlation between two scales. By considering the general case of n attributes and using an algebraic approach, we specify the precis…
Generalizing the Sensitivity Conditions in an Overall Index of Product Quality
The issue of the sensitivity of weighted linear composites to attribute-importance weights has attracted researchers from various disciplines, including marketing, psychology, and statistics. At issue is how sensitive a weighted scale is to a particular choice of weights. Scale sensitivity is defined by a negative correlation between two scales. By considering the general case of n attributes and using an algebraic approach, we specify the precis…
Consumer Expectations and Culture
In the customer expectations arena, relatively little attention has been paid to the impact on expectations of variation in cultural variables unique to a country. Here we focus on one country, India, and a major cultural influence there—the extent of belief in karma. Prior research in the United States suggests that disconfirmation sensitivity lowers expectations. Here we examine whether belief in karma and, consequently, having a long-term orie…
Mapping Consumers’ Context-Dependent Consumption Preferences
How, and to what extent, consumer choices are influenced by the context in which the product is consumed remain important marketing questions. In this article, the authors develop a parsimonious context-dependent multidimensional unfolding model that can accommodate consumers’ context-specific behaviors via ideal points in multiattribute space along with brand locations in that space while accounting for unobserved heterogeneity in consumer behav…
Mathematics (3 works) · Computer Science (2 works) · Consumer Market Behavior and Pricing (2 works) · Context (archaeology) (2 works) · Econometrics (2 works) · Geography (2 works) · Product (mathematics) (2 works) · Advertising (1 work) · Algebraic number (1 work) · Business (1 work)