Norazlyn Kamal Basha
Biographic Data
| ID | 1540392 |
|---|---|
| NAME | Norazlyn Kamal Basha |
| GIVEN NAMES | Norazlyn Kamal |
| FAMILY NAME | Basha |
| SIGNATURE | BASHA N K |
| AFFILIATIONS | Universiti Putra Malaysia |
| ORCID | 0000-0001-5942-0032 |
| VERIFIED | Yes |
| TOTAL WORKS | 12 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 12 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2020 |
| LATEST PUBLICATION YEAR | 2023 |
| H-INDEX | 0 |
Why Not Travel to Malaysia? Variations in Inbound Tourists’ Perceptions toward Halal-Friendly Destination Attributes
The importance of halal tourism has prompted countries and business operators to place more emphasis on this lucrative sector. The purpose of this study is to investigate the effects of halal-friendly destination attributes on inbound tourists’ behavioral intention in the context of Malaysia. Furthermore, a comparative analysis was conducted to investigate the similarities and differences between Chinese and Indonesian Muslim tourists. A total of…
Food at your doorstep? Examining customer loyalty towards online food delivery applications
Purpose This study empirically investigated the different attributes (i.e. convenience, online reviews, online ratings, visual appeal and various food choices) of food delivery applications (FDAs) that impacted customers' perceived benefits, satisfaction and loyalty. Price consciousness was positioned as the moderator while customer satisfaction was positioned as the mediator. Design/methodology/approach Utilizing the purposive sampling technique…
To move or not to move? A study of sustainable retirement village in Malaysia
Are we so over smartwatches? Or can technology, fashion, and psychographic attributes sustain smartwatch usage
Descontmarks
In order to attract more tourists to visit a particular place, destination content marketing plays an important role. Tourism research has recently shown an interest in destination content marketing; especially when tourism destination is advertised. Currently, there is no scale available to measure content marketing for promoting tourism destination. The present study has two primary objectives. First, to investigate the dimension of destination…
Internal and External Factors Influencing Millennials’ Sharing Behaviour of Online Video Advertisements
This study aimed to uncover the internal and external factors driving Millennial consumers to engage in Online Video Advertisements (OVAs) sharing. Underpinned by the Theory of Planned Behaviour (TPB), the internal factors tested in this study were attitude, subjective norms, and perceived behavioural control. The external factors predicted to influence consumers’ intention and actual sharing behaviour of OVAs were company reputation, brand aware…
Gender and Age Differences in Choice of Holiday Destination
While gender and age are considered as important demographic factors in tourism segmentation, lack of attention has been given by tourism researchers. Moreover, gender and age analysis within tourism studies are still limited, particularly in the context of choice of destination. The aim of this paper is to examine the role of gender and age in determining the destination choice. Langkawi has been chosen as a location for the study due to its pop…
Gender and Age Differences in the Sharing Behavior of Online Video Advertisements
Gender and age are considered important demographic factors that influence consumers’ behavioral intention, especially pertaining to video advertisements. However, limited research has examined the impact of gender and age on consumers’ sharing behavior of online video advertisements (OVAs) in Selangor, Malaysia. The aim of this paper is therefore to examine the role of gender and age in the intention to share OVAs in Selangor. Survey data was co…
The effects of anthropomorphism presence and the marketing mix have on retail app continuance use intention
Moderating Role of Religiosity and the Determinants to Attitude, Willingness to Donate and Willingness to Communicate Posthumous Organ Donation Decisions among University Students in Pakistan
Organ transplantation is considered an alternative treatment to save lives or to improve the quality of life and is a successful method for the treatment of patients with end-stage organ diseases. The main objective of the current study was to explore the determinants of the attitudes and willingness to communicate the posthumous organ donation decisions to the families. Questionnaires were used to test the hypothesized relationships. The results…
Understanding the Attitudes and Factors Influencing Organ Donation Decisions Among University Students in Pakistan
Purpose: The main purpose of this study was to identify factors that were important in posthumous organ donation decisions in a developing country such as Pakistan. Methodology: A qualitative study was conducted with 50 semi-structured interviews among students of one public and one private university in Lahore (Pakistan) to understand their attitudes and factors influencing their decisions on posthumous organ donations. Purposive sampling techni…
Why Not Knowledge-Based HRM? Its Direct and Indirect Effect on Innovative Service Offerings
This article is aimed at examining the effect, direct and indirect, of knowledge-based human resource management on innovative offerings of service small and medium-sized enterprises (SMEs). Knowledge-based human resource management essentially reflects the central role played by the embedded knowledge-centric human resource management practices, which may lead to new or improved services. A cross-sectional survey was implemented involving a samp…
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Understanding the Attitudes and Factors Influencing Organ Donation Decisions Among University Students in Pakistan
Purpose: The main purpose of this study was to identify factors that were important in posthumous organ donation decisions in a developing country such as Pakistan. Methodology: A qualitative study was conducted with 50 semi-structured interviews among students of one public and one private university in Lahore (Pakistan) to understand their attitudes and factors influencing their decisions on posthumous organ donations. Purposive sampling techni…
Why Not Knowledge-Based HRM? Its Direct and Indirect Effect on Innovative Service Offerings
This article is aimed at examining the effect, direct and indirect, of knowledge-based human resource management on innovative offerings of service small and medium-sized enterprises (SMEs). Knowledge-based human resource management essentially reflects the central role played by the embedded knowledge-centric human resource management practices, which may lead to new or improved services. A cross-sectional survey was implemented involving a samp…
Descontmarks
In order to attract more tourists to visit a particular place, destination content marketing plays an important role. Tourism research has recently shown an interest in destination content marketing; especially when tourism destination is advertised. Currently, there is no scale available to measure content marketing for promoting tourism destination. The present study has two primary objectives. First, to investigate the dimension of destination…
Internal and External Factors Influencing Millennials’ Sharing Behaviour of Online Video Advertisements
This study aimed to uncover the internal and external factors driving Millennial consumers to engage in Online Video Advertisements (OVAs) sharing. Underpinned by the Theory of Planned Behaviour (TPB), the internal factors tested in this study were attitude, subjective norms, and perceived behavioural control. The external factors predicted to influence consumers’ intention and actual sharing behaviour of OVAs were company reputation, brand aware…
Gender and Age Differences in Choice of Holiday Destination
While gender and age are considered as important demographic factors in tourism segmentation, lack of attention has been given by tourism researchers. Moreover, gender and age analysis within tourism studies are still limited, particularly in the context of choice of destination. The aim of this paper is to examine the role of gender and age in determining the destination choice. Langkawi has been chosen as a location for the study due to its pop…
Gender and Age Differences in the Sharing Behavior of Online Video Advertisements
Gender and age are considered important demographic factors that influence consumers’ behavioral intention, especially pertaining to video advertisements. However, limited research has examined the impact of gender and age on consumers’ sharing behavior of online video advertisements (OVAs) in Selangor, Malaysia. The aim of this paper is therefore to examine the role of gender and age in the intention to share OVAs in Selangor. Survey data was co…
The effects of anthropomorphism presence and the marketing mix have on retail app continuance use intention
Moderating Role of Religiosity and the Determinants to Attitude, Willingness to Donate and Willingness to Communicate Posthumous Organ Donation Decisions among University Students in Pakistan
Organ transplantation is considered an alternative treatment to save lives or to improve the quality of life and is a successful method for the treatment of patients with end-stage organ diseases. The main objective of the current study was to explore the determinants of the attitudes and willingness to communicate the posthumous organ donation decisions to the families. Questionnaires were used to test the hypothesized relationships. The results…
To move or not to move? A study of sustainable retirement village in Malaysia
Are we so over smartwatches? Or can technology, fashion, and psychographic attributes sustain smartwatch usage
Why Not Travel to Malaysia? Variations in Inbound Tourists’ Perceptions toward Halal-Friendly Destination Attributes
The importance of halal tourism has prompted countries and business operators to place more emphasis on this lucrative sector. The purpose of this study is to investigate the effects of halal-friendly destination attributes on inbound tourists’ behavioral intention in the context of Malaysia. Furthermore, a comparative analysis was conducted to investigate the similarities and differences between Chinese and Indonesian Muslim tourists. A total of…
Food at your doorstep? Examining customer loyalty towards online food delivery applications
Purpose This study empirically investigated the different attributes (i.e. convenience, online reviews, online ratings, visual appeal and various food choices) of food delivery applications (FDAs) that impacted customers' perceived benefits, satisfaction and loyalty. Price consciousness was positioned as the moderator while customer satisfaction was positioned as the mediator. Design/methodology/approach Utilizing the purposive sampling technique…
Business (10 works) · Psychology (10 works) · Social Psychology (8 works) · Advertising (7 works) · Marketing (7 works) · Computer Science (6 works) · Digital Marketing and Social Media (6 works) · Structural equation modeling (4 works) · Technology Adoption and User Behaviour (4 works) · Consumer Behavior in Brand Consumption and Identification (3 works)