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Donald H Granbois

Biographic Data

ID157524
NAMEDonald H Granbois
GIVEN NAMESDonald H
FAMILY NAMEGranbois
SIGNATUREGRANBOIS D H
AFFILIATIONSIndiana University Bloomington
VERIFIEDNo
TOTAL WORKS5
TOTAL CITATIONS47
WORKS AS AUTHOR5
WORKS AS EDITOR0
FIRST PUBLICATION YEAR1970
LATEST PUBLICATION YEAR1983
H-INDEX3
  • Determinants of Role Structure in Family Financial Management

    Dennis L Rosen, Donald H Granbois•ARTICLE•Journal of Consumer Research•1983•Cited by: 7

    Variables determining the role of husband and wife in family financial management are explored based on in-home, personal interviews. Financial tasks reflecting implementation activities and two groupings of decision activities were related to component-score variables through discriminant function analysis. Sex-role attitude and educational level were most important in determining the role structure of implementation tasks. Locus of control, wif…

  • "Consumer Decision Making-Fact or Fiction?" Comment

    Richard W Olshavsky, Donald H Granbois•ARTICLE•Journal of Consumer Research•1980

  • Consumer Decision Making-Fact or Fiction

    Richard W Olshavsky, Donald H Granbois•ARTICLE•Journal of Consumer Research•1979•Cited by: 28

    A synthesis of research on consumers' prepurchase behavior suggests that a substantial proportion of purchases does not involve decision making, not even on the first purchase. The heavy emphasis in current research on decision making may discourage investigation of other important kinds of consumer behavior

  • Primary and Secondary Validity of Consumer Purchase Probabilities

    Donald H Granbois, John O Summers•ARTICLE•Journal of Consumer Research•1975

    The predictiveness of probabilistic purchase intentions data gathered from husbands and wives responding both independently and jointly is studied. Both aggregate tests (secondary validity) and a measure of individual predictive accuracy (primary validity) suggested by the Bayesian literature on subjective probability assessment are used

  • Equivalence of Family Role Measures Based on Husband and Wife Data

    Donald H Granbois, Ronald P Willett•ARTICLE•Journal of Marriage and the Family•1970•Cited by: 12

    Analysis of responses of 167 husbands and wives to the Blood and Wolfe family decision and job performance instrument revealed similar distributions of the two sets of responses but substantial discrepancies between spouses. Discrepancies appeared to be randomly distributed and offsetting, suggesting that they may be caused by perceptual differences rather than systematic bias. Except for research intended to discover the distribution of role per…

  • Consumer Decision Making-Fact or Fiction

    Richard W Olshavsky, Donald H Granbois•ARTICLE•Journal of Consumer Research•1979•Cited by: 28

    A synthesis of research on consumers' prepurchase behavior suggests that a substantial proportion of purchases does not involve decision making, not even on the first purchase. The heavy emphasis in current research on decision making may discourage investigation of other important kinds of consumer behavior

  • Equivalence of Family Role Measures Based on Husband and Wife Data

    Donald H Granbois, Ronald P Willett•ARTICLE•Journal of Marriage and the Family•1970•Cited by: 12

    Analysis of responses of 167 husbands and wives to the Blood and Wolfe family decision and job performance instrument revealed similar distributions of the two sets of responses but substantial discrepancies between spouses. Discrepancies appeared to be randomly distributed and offsetting, suggesting that they may be caused by perceptual differences rather than systematic bias. Except for research intended to discover the distribution of role per…

  • Determinants of Role Structure in Family Financial Management

    Dennis L Rosen, Donald H Granbois•ARTICLE•Journal of Consumer Research•1983•Cited by: 7

    Variables determining the role of husband and wife in family financial management are explored based on in-home, personal interviews. Financial tasks reflecting implementation activities and two groupings of decision activities were related to component-score variables through discriminant function analysis. Sex-role attitude and educational level were most important in determining the role structure of implementation tasks. Locus of control, wif…

  • Equivalence of Family Role Measures Based on Husband and Wife Data

    Donald H Granbois, Ronald P Willett•ARTICLE•Journal of Marriage and the Family•1970•Cited by: 12

    Analysis of responses of 167 husbands and wives to the Blood and Wolfe family decision and job performance instrument revealed similar distributions of the two sets of responses but substantial discrepancies between spouses. Discrepancies appeared to be randomly distributed and offsetting, suggesting that they may be caused by perceptual differences rather than systematic bias. Except for research intended to discover the distribution of role per…

  • Primary and Secondary Validity of Consumer Purchase Probabilities

    Donald H Granbois, John O Summers•ARTICLE•Journal of Consumer Research•1975

    The predictiveness of probabilistic purchase intentions data gathered from husbands and wives responding both independently and jointly is studied. Both aggregate tests (secondary validity) and a measure of individual predictive accuracy (primary validity) suggested by the Bayesian literature on subjective probability assessment are used

  • Consumer Decision Making-Fact or Fiction

    Richard W Olshavsky, Donald H Granbois•ARTICLE•Journal of Consumer Research•1979•Cited by: 28

    A synthesis of research on consumers' prepurchase behavior suggests that a substantial proportion of purchases does not involve decision making, not even on the first purchase. The heavy emphasis in current research on decision making may discourage investigation of other important kinds of consumer behavior

  • "Consumer Decision Making-Fact or Fiction?" Comment

    Richard W Olshavsky, Donald H Granbois•ARTICLE•Journal of Consumer Research•1980

  • Determinants of Role Structure in Family Financial Management

    Dennis L Rosen, Donald H Granbois•ARTICLE•Journal of Consumer Research•1983•Cited by: 7

    Variables determining the role of husband and wife in family financial management are explored based on in-home, personal interviews. Financial tasks reflecting implementation activities and two groupings of decision activities were related to component-score variables through discriminant function analysis. Sex-role attitude and educational level were most important in determining the role structure of implementation tasks. Locus of control, wif…

Psychology (4 works) · Business (3 works) · Advertising (2 works) · Consumer Behavior in Brand Consumption and Identification (2 works) · Consumer Market Behavior and Pricing (2 works) · Consumer research (2 works) · Consumer Retail Behavior Studies (2 works) · Intergenerational Family Dynamics and Caregiving (2 works) · Mathematics (2 works) · Political science (2 works)

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