Michael S Humphreys
Biographic Data
| ID | 157967 |
|---|---|
| NAME | Michael S Humphreys |
| GIVEN NAMES | Michael S |
| FAMILY NAME | Humphreys |
| SIGNATURE | HUMPHREYS M S |
| AFFILIATIONS | The University of Queensland |
| ORCID | 0000-0002-4992-0479 |
| VERIFIED | Yes |
| TOTAL WORKS | 15 |
| TOTAL CITATIONS | 6 |
| AUTHOR COUNT | 15 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1979 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 2 |
Recognition memory
Explaining short-term memory phenomena with long-term memory theory
The idea that some recently encountered items reside in a special state where they do not have to be retrieved has come to be a critical component of short-term memory theories. In the current work, the existence of such a special state was tested using the probe-recognition paradigm followed by a delayed recognition test. Across two experiments participants received a series of probe recognition trials where list lengths of 1-, 4- and 8-items we…
Shared Brand Equity
Many brand collaboration platforms—such as sponsorship, celebrity endorsement, influencer marketing, product placement, cobranding, and human branding—build strong relationships between brands and contribute to the brand equity of two or more brands. Brand equity, since inception, has been concerned with the value of a brand, how this value is built and measured, and how the marketplace responds to it. Based on previous work and in response to cu…
How semantic processing affects recognition memory
Explaining short-term memory phenomena with an integrated episodic/semantic framework of long-term memory
How important is the name in predicting false recognition for lookalike brands
An underexploited role for psychology in trademark law is the testing of explicit or implicit judicial assumptions about consumer behavior. In this article we examine an assumption that is common across Commonwealth countries, namely, that similar packaging is unlikely to cause consumer confusion provided the brand names are dissimilar. We began by selecting branded products commonly found in supermarkets. For each existing brand we created 2 nov…
Memory of Sponsorship-Linked Marketing Communications
Corporate sponsorship value is brought into question when false recognition of foils suggests confusion regarding true sponsors. While an indicator of confusion, recognition false alarms do not tell the entire story regarding memory for sponsor-event relationships. Two free recall experiments show relatively good memory for sponsors and also that under certain conditions, the mention of direct competitors can actually facilitate recall of true sp…
Cholera
Hans Zinnser crafted the first explicit biography of a disease in his popular book on typhus, Rats, Lice and History (Boston: Little Brown, 1935). Zinsser knew exactly who his subject was, the typhus organism, and sketched to the best of his knowledge its appearance over time and its impact on history. Christopher Hamlin's biography of cholera is less self-assured. His topic is a shifting target, one that carried various meanings in various times…
Evaluation of unsupervised semantic mapping of natural language with Leximancer concept mapping
Sponsorship-Linked Marketing
Corporate sponsorship of events contributes significantly to marketing aims, including brand awareness as measured by recall and recognition of sponsor-event pairings. Unfortunately, resultant advantages accrue disproportionately to brands having a natural or congruent fit with the available sponsorship properties. In three cued-recall experiments, the effect of articulation of sponsorship fit on memory for sponsor-event pairings is examined. Whi…
Lloyd Girton Humphreys (1913-2003)
Personality, motivation, and performance
We introduce a model to relate the personality dimensions of introversion-extraversion, achievement motivation, and anxiety to efficient cognitive performance. We show how these personality dimensions in combination with situational moderators (e.g., success, failure, time pressure, incentives, time of day, and stimulant drugs) affect the motivational constructs of arousal and effort. We propose a general information-processing model that account…
Academic psychology and the registration of psychologists
This paper deals with the issue of registration for academics who teach and do research in psychology departments. The consequences of registration for all psychologists are examined in relation to the diverse activities of academic and applied professional psychologists. It is argued that registration for academics has the potential for infringing on academic freedom, and that the medical model for the registration of psychologists is in some wa…
A reply to smith
Impulsivity, neuroticism, and caffeine
Sponsorship-Linked Marketing
Corporate sponsorship of events contributes significantly to marketing aims, including brand awareness as measured by recall and recognition of sponsor-event pairings. Unfortunately, resultant advantages accrue disproportionately to brands having a natural or congruent fit with the available sponsorship properties. In three cued-recall experiments, the effect of articulation of sponsorship fit on memory for sponsor-event pairings is examined. Whi…
Impulsivity, neuroticism, and caffeine
Impulsivity, neuroticism, and caffeine
Academic psychology and the registration of psychologists
This paper deals with the issue of registration for academics who teach and do research in psychology departments. The consequences of registration for all psychologists are examined in relation to the diverse activities of academic and applied professional psychologists. It is argued that registration for academics has the potential for infringing on academic freedom, and that the medical model for the registration of psychologists is in some wa…
A reply to smith
Personality, motivation, and performance
We introduce a model to relate the personality dimensions of introversion-extraversion, achievement motivation, and anxiety to efficient cognitive performance. We show how these personality dimensions in combination with situational moderators (e.g., success, failure, time pressure, incentives, time of day, and stimulant drugs) affect the motivational constructs of arousal and effort. We propose a general information-processing model that account…
Lloyd Girton Humphreys (1913-2003)
Evaluation of unsupervised semantic mapping of natural language with Leximancer concept mapping
Sponsorship-Linked Marketing
Corporate sponsorship of events contributes significantly to marketing aims, including brand awareness as measured by recall and recognition of sponsor-event pairings. Unfortunately, resultant advantages accrue disproportionately to brands having a natural or congruent fit with the available sponsorship properties. In three cued-recall experiments, the effect of articulation of sponsorship fit on memory for sponsor-event pairings is examined. Whi…
Cholera
Hans Zinnser crafted the first explicit biography of a disease in his popular book on typhus, Rats, Lice and History (Boston: Little Brown, 1935). Zinsser knew exactly who his subject was, the typhus organism, and sketched to the best of his knowledge its appearance over time and its impact on history. Christopher Hamlin's biography of cholera is less self-assured. His topic is a shifting target, one that carried various meanings in various times…
Memory of Sponsorship-Linked Marketing Communications
Corporate sponsorship value is brought into question when false recognition of foils suggests confusion regarding true sponsors. While an indicator of confusion, recognition false alarms do not tell the entire story regarding memory for sponsor-event relationships. Two free recall experiments show relatively good memory for sponsors and also that under certain conditions, the mention of direct competitors can actually facilitate recall of true sp…
How important is the name in predicting false recognition for lookalike brands
An underexploited role for psychology in trademark law is the testing of explicit or implicit judicial assumptions about consumer behavior. In this article we examine an assumption that is common across Commonwealth countries, namely, that similar packaging is unlikely to cause consumer confusion provided the brand names are dissimilar. We began by selecting branded products commonly found in supermarkets. For each existing brand we created 2 nov…
How semantic processing affects recognition memory
Explaining short-term memory phenomena with an integrated episodic/semantic framework of long-term memory
Explaining short-term memory phenomena with long-term memory theory
The idea that some recently encountered items reside in a special state where they do not have to be retrieved has come to be a critical component of short-term memory theories. In the current work, the existence of such a special state was tested using the probe-recognition paradigm followed by a delayed recognition test. Across two experiments participants received a series of probe recognition trials where list lengths of 1-, 4- and 8-items we…
Shared Brand Equity
Many brand collaboration platforms—such as sponsorship, celebrity endorsement, influencer marketing, product placement, cobranding, and human branding—build strong relationships between brands and contribute to the brand equity of two or more brands. Brand equity, since inception, has been concerned with the value of a brand, how this value is built and measured, and how the marketplace responds to it. Based on previous work and in response to cu…
Recognition memory
Psychology (12 works) · Computer Science (9 works) · Cognitive psychology (7 works) · Cognition (5 works) · Memory Processes and Influences (4 works) · Neuroscience (4 works) · Recognition memory (4 works) · Social Psychology (4 works) · Advertising (3 works) · Artificial Intelligence (3 works)