Angela M Maguire
Biographic Data
| ID | 157968 |
|---|---|
| NAME | Angela M Maguire |
| GIVEN NAMES | Angela M |
| FAMILY NAME | Maguire |
| SIGNATURE | MAGUIRE A M |
| AFFILIATIONS | The University of Queensland |
| ORCID | 0000-0002-1564-9457 |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 4 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2006 |
| LATEST PUBLICATION YEAR | 2006 |
| H-INDEX | 1 |
Sponsorship-Linked Marketing
Corporate sponsorship of events contributes significantly to marketing aims, including brand awareness as measured by recall and recognition of sponsor-event pairings. Unfortunately, resultant advantages accrue disproportionately to brands having a natural or congruent fit with the available sponsorship properties. In three cued-recall experiments, the effect of articulation of sponsorship fit on memory for sponsor-event pairings is examined. Whi…
Sponsorship-Linked Marketing
Corporate sponsorship of events contributes significantly to marketing aims, including brand awareness as measured by recall and recognition of sponsor-event pairings. Unfortunately, resultant advantages accrue disproportionately to brands having a natural or congruent fit with the available sponsorship properties. In three cued-recall experiments, the effect of articulation of sponsorship fit on memory for sponsor-event pairings is examined. Whi…
Sponsorship-Linked Marketing
Corporate sponsorship of events contributes significantly to marketing aims, including brand awareness as measured by recall and recognition of sponsor-event pairings. Unfortunately, resultant advantages accrue disproportionately to brands having a natural or congruent fit with the available sponsorship properties. In three cued-recall experiments, the effect of articulation of sponsorship fit on memory for sponsor-event pairings is examined. Whi…
Advertising (1 work) · Articulation (sociology) (1 work) · Business (1 work) · Cognitive psychology (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Cued recall (1 work) · Cued speech (1 work) · Event (particle physics) (1 work) · Free recall (1 work) · History (1 work)