Charles Blankson
Biographic Data
| ID | 1583359 |
|---|---|
| NAME | Charles Blankson |
| GIVEN NAMES | Charles |
| FAMILY NAME | Blankson |
| SIGNATURE | BLANKSON C |
| AFFILIATIONS | Ajman University |
| ORCID | 0000-0002-5948-683X |
| VERIFIED | Yes |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 3 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 1983 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
A Comparative Study of the U.S. and Ghana College Students’ Perceptions of Advertising-in-General and Impact on Purchase Intentions
This article responds to calls for more cross-cultural research on advertising that tests the applicability of Pollay and Mittal’s (1993) attitude toward advertising-in-general framework in multiple cultures. It investigates U.S. and Ghanaian college students’ perceptions of advertising-in-general and their purchase intentions. It uses survey data from 248 U.S. and 242 Ghanaian college students and employs exploratory factor analysis and regressi…
The Relationship between CSR and CBBE in Sub-Saharan Africa
Relying on the concepts of corporate social responsibility (CSR) and consumer-based brand equity (CBBE) to better understand sub-Saharan African urban marketplaces, this article puts forward a conceptual framework whose objective is to a) investigate the effect of CSR on multiple dimensions of CBBE and b) investigate the moderating role of customer perceived value (CPV). Survey data are from 501 consumers in Ghana and are analyzed using structura…
Food Deficits and Agricultural Policies in Tropical Africa
The virtual collapse of the agricultural sector in tropical Africa has been the subject of great concern over the last decade. An interesting overview of the search for solutions has recently been provided in this Journal by Michael F. Lofchie and Stephen K. Commins, 'Food Deficits and Agricultural Policies in Tropical Africa', 20, I, March 1982, pp. 1-25. My purpose here is to suggest an alternative account, based on a somewhat different classif…
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Food Deficits and Agricultural Policies in Tropical Africa
The virtual collapse of the agricultural sector in tropical Africa has been the subject of great concern over the last decade. An interesting overview of the search for solutions has recently been provided in this Journal by Michael F. Lofchie and Stephen K. Commins, 'Food Deficits and Agricultural Policies in Tropical Africa', 20, I, March 1982, pp. 1-25. My purpose here is to suggest an alternative account, based on a somewhat different classif…
The Relationship between CSR and CBBE in Sub-Saharan Africa
Relying on the concepts of corporate social responsibility (CSR) and consumer-based brand equity (CBBE) to better understand sub-Saharan African urban marketplaces, this article puts forward a conceptual framework whose objective is to a) investigate the effect of CSR on multiple dimensions of CBBE and b) investigate the moderating role of customer perceived value (CPV). Survey data are from 501 consumers in Ghana and are analyzed using structura…
A Comparative Study of the U.S. and Ghana College Students’ Perceptions of Advertising-in-General and Impact on Purchase Intentions
This article responds to calls for more cross-cultural research on advertising that tests the applicability of Pollay and Mittal’s (1993) attitude toward advertising-in-general framework in multiple cultures. It investigates U.S. and Ghanaian college students’ perceptions of advertising-in-general and their purchase intentions. It uses survey data from 248 U.S. and 242 Ghanaian college students and employs exploratory factor analysis and regressi…
Business (2 works) · Consumer Behavior in Brand Consumption and Identification (2 works) · Marketing (2 works) · Sociology (2 works) · Advertising (1 work) · Agricultural economics (1 work) · Agricultural risk and resilience (1 work) · Agriculture (1 work) · Agriculture and Rural Development Research (1 work) · Agroforestry (1 work)