Emily Moyer-Gusé
Dados Biográficos
| ID | 159169 |
|---|---|
| NOME | Emily Moyer-Gusé |
| PRENOMES | Emily |
| SOBRENOME | Moyer-Gusé |
| ASSINATURA | MOYER-GUSÉ E |
| AFILIAÇÕES | The Ohio State University |
| ORCID | 0000-0001-7971-0934 |
| VERIFICADO | Sim |
| TOTAL DE OBRAS | 22 |
| TOTAL DE CITAÇÕES | 281 |
| TOTAL COMO AUTOR | 22 |
| TOTAL COMO EDITOR | 0 |
| PRIMEIRO ANO DE PUBLICAÇÃO | 2007 |
| ANO MAIS RECENTE DE PUBLICAÇÃO | 2026 |
| ÍNDICE H | 4 |
Conceptualizing and Measuring Character Depth
Perceived character depth is a concept relevant for understanding and predicting audience responses to narrative media, yet it has been largely unexplored in the field of media psychology. Through a careful review of diverse literatures, the current work offers a formal conceptualization of character depth as the extent to which a character’s exposition evokes a detailed and multi-faceted mental conception of a character’s psyche, behavior, and e…
Sad Stories as Grief Support
Depictions of death and loss are central to many meaningful entertainment experiences, which have been shown to have a variety of positive emotional and health outcomes. However, the role of personal relevance to these messages, and their connection to mental well-being and coping, has remained largely understudied. With U.S. adults recruited online through Dynata, the present study (N = 688) experimentally manipulated the loss-orientation of a m…
An experimental test of the role of character depth in affective disposition processes
This paper presents a series of two experimental studies that test the influence of character depth on narrative reception processes specified by affective disposition theory (ADT). Consistent with prior media psychology research, character depth is conceptualized as "the extent to which a character's exposition evokes a detailed and multi-faceted mental conception of a character's psyche, behavior, and experience" (Frazer et al., 2026, p. 4). In…
Vicarious Mediated Contact and Role Models
Vicarious mediated contact (VMC) occurs when a viewer observes an ingroup character (i.e., a character belonging to the same social group) interacting with an outgroup character (i.e., a character belonging to a different social group). This study examines how exposure to entertainment narratives that portray varying ingroup role models impacts attitudes and behavioral intentions to engage in intergroup contact. Participants (N = 817) were random…
If I Don’t Laugh, I’ll Cry
Humorous and eudaimonic entertainment are often treated as theoretically distinct media experiences. Prior research has examined unique outcomes of meaningful entertainment, including making sense of difficulties (MSOD), connectedness, and helping intentions. The present study (N = 275) experimentally manipulated the presence of humor in a film about cancer to examine how humor relates to these outcomes. Results show that, through the mechanisms …
Affective Responses to Counter-Attitudinal Testimonials Drive Persuasive Effects
Overtly persuasive narratives such as testimonials pose significant challenges for theories of narrative persuasion. Such theories argue that overt persuasive intent diminishes entertainment and entertaining narratives reduce counterarguing. We propose that testimonial narratives instead have persuasive advantages through their ability to arouse message-consistent emotions and reduce affective reactance to the messages. Participants ( n = 1478) w…
Wise Beyond Their Years
The mediated wisdom of experience (MWOE) framework posits that eudaimonic entertainment can produce outcomes associated with emotional maturity (e.g.delayed gratification).However, this framework has only been tested with adults.In the current experiment, parents and their 8-to 12-year-old children (N = 230) watched scenes from a popular Pixar movie that featured high or low levels of eudaimonic content (i.e. a bittersweet farewell vs. a humorous…
Testimonials as motivators
Persuasive testimonials are common in commercial, nonprofit, and public health contexts. They pose challenges to existing theories of narrative persuasion because they are typically both narrative and overtly persuasive. Prior research has suggested testimonials may be effective with counter-attitudinal recipients by decreasing negative affective responses and increasing meaningful affect. Often, however, testimonials may address behaviors that a…
Eudaimonic entertainment overcoming resistance
A growing body of research reveals that entertainment narratives are persuasive across a variety of topics. Models of narrative persuasion highlight key mechanisms, but one limitation of this theorizing is that it has not directly considered the full range of entertainment narratives that exist. Viewers select media content to fulfill various needs-hedonic needs for pleasure and enjoyment or more eudaimonic needs gratified by appreciation and mix…
Moral Disengagement Cues and Consequences for Victims in Entertainment Narratives
The role of moral disengagement in evaluating narrative character behaviors has been a source of scholarly investigation for some time. Despite a theoretical interest in the process, little work has experimentally manipulated content features related to the mechanisms proposed by Bandura in his selective moral disengagement model. This paper presents the results of an experiment that manipulates the presence/absence of a victim of an immoral prot…
Vicarious self-affirmation
Recent work on self-affirmation, or buffering against self-threats by affirming a separate domain of the self, has investigated the use of manipulations via narrative messages to increase self-appraisal (i.e., positive thoughts toward the self) and reduce message derogation. This study furthers this initial work by investigating the dual roles of identification with a character and value congruency in facilitating greater self-integrity (i.e., fe…
Forceful or Funny? Audience Interpretations of Narrative Persuasion in Satirical Entertainment Media
It has been established that narrative entertainment messages have the power to produce persuasive outcomes in audiences, but the specific message components that influence audience responses are not well understood. The current study uses focus groups to explore audience interpretations of meaning, perceptions of persuasive intent, and perceptions of the source of a persuasive message in response to a satirical narrative with an environmental th…
Engaging the Dark Side
This work investigates what factors prompt audience members to engage with morally complex antagonists and examines potential real-world attitudinal outcomes of such engagement. A two-part experimental study (n = 140) examines whether the revelation timing of a character’s immoral behavior in a fictional narrative (late reveal versus early reveal) and a person’s morality salience (vice salience versus virtue salience) impact identification with a…
The Persuasiveness of a Humorous Environmental Narrative Combined With an Explicit Persuasive Appeal
Entertainment narratives commonly feature explicit appeals to underscore important content therein. This strategy may also undermine the subtle approach that characterizes narrative persuasion. This experiment examined the effects of a pro-environmental public service announcement (PSA) combined with an entertainment narrative on environmental intentions and behaviors. Results revealed that the combination of an environmental narrative and PSA le…
Extending the Examination of Audience Involvement With Media Personae
A large body of research has demonstrated that audience involvement with media characters can facilitate media effects in important ways. Over time, our understanding of the various processes of audience involvement has grown more nuanced but the relationships among these constructs remains unclear. As Brown notes in his paper, some conceptual confusion persists and we still lack a comprehensive model for understanding these interrelationships. B…
Reinforcement or Reactance? Examining the Effect of an Explicit Persuasive Appeal Following an Entertainment-Education Narrative
Entertainment-education interventions frequently include an explicit persuasive appeal, such as an epilogue, at their conclusion. This may help to overcome potential limitations of narrative persuasion by highlighting and clarifying the underlying message. Despite this potential, an explicit persuasive appeal may also undermine the subtle approach that distinguishes narrative persuasion and thereby induce reactance and/or counterarguing. The purp…
Entertainment-Education in the Context of Humor
Past research has examined the effects of entertainment narratives on story-related behaviors, but most has focused primarily on dramatic genres rather than comedy. The present study examines how the presence or absence of pregnancy-related humor influences viewers' counterarguing, perceived severity, and intentions to engage in unprotected sexual behavior. Results were consistent with expectations in that related humor reduced counterarguing whi…
Identification With Characters and Discussion of Taboo Topics After Exposure to an Entertainment Narrative About Sexual Health
Individuals often avoid discussing sexual history and safer sex with sexual partners, increasing the likelihood of negative health consequences. Research and theorizing on narrative influence suggest that television programs in which characters model conversations about safer sex may provide social scripts to viewers and influence behavior. This experiment tested this effect and examined the underlying mechanisms. Participants were randomly assig…
How Do We React When Our Favorite Characters Are Taken Away? An Examination of a Temporary Parasocial Breakup
This study examined reactions to a temporary parasocial breakup situation during the television writers' strike of 2007–2008 when many television shows stopped airing new episodes. Past research on parasocial breakups and uses and gratifications theory was used to predict emotional and behavioral reactions. Questionnaire results revealed that participants with stronger parasocial relationships experienced greater distress—even after controlling f…
Descriptions of Media-Induced Fright Reactions in a Sample of US Elementary School Children
Grade-school children (N = 219, M age = 8.5 years) reported their experiences of media-induced fear in their own words and using forced-choice items. Seventy-six per cent reported a specific instance of media-induced fright; most were responding to movies (seen in theaters or homes) and media content they had not chosen to view. The most commonly mentioned content involved supernatural themes. More than one-third of children scared by movies name…
Toward a Theory of Entertainment Persuasion
A growing body of research indicates that entertainment-education programming can be an effective way to deliver prosocial and health messages. Some have even speculated that entertainment-education may be more effective than overtly persuasive messages in certain circumstances. Despite empirical advances in this area, more work is needed to understand fully what makes entertainment-education unique from a message-processing standpoint. To this e…
All Joking Aside
This research was designed to assess the effects of contemporary political humor on information processing and persuasion, focusing specifically on two competing processes: processing motivation/counterargument distraction and message discounting. In Study 1, 212 undergraduates read one of four monologues by political comedian Bill Maher. Correlations and path modeling suggested that, in general, humor associated with greater source liking, close…
Toward a Theory of Entertainment Persuasion
A growing body of research indicates that entertainment-education programming can be an effective way to deliver prosocial and health messages. Some have even speculated that entertainment-education may be more effective than overtly persuasive messages in certain circumstances. Despite empirical advances in this area, more work is needed to understand fully what makes entertainment-education unique from a message-processing standpoint. To this e…
All Joking Aside
This research was designed to assess the effects of contemporary political humor on information processing and persuasion, focusing specifically on two competing processes: processing motivation/counterargument distraction and message discounting. In Study 1, 212 undergraduates read one of four monologues by political comedian Bill Maher. Correlations and path modeling suggested that, in general, humor associated with greater source liking, close…
How Do We React When Our Favorite Characters Are Taken Away? An Examination of a Temporary Parasocial Breakup
This study examined reactions to a temporary parasocial breakup situation during the television writers' strike of 2007–2008 when many television shows stopped airing new episodes. Past research on parasocial breakups and uses and gratifications theory was used to predict emotional and behavioral reactions. Questionnaire results revealed that participants with stronger parasocial relationships experienced greater distress—even after controlling f…
Eudaimonic entertainment overcoming resistance
A growing body of research reveals that entertainment narratives are persuasive across a variety of topics. Models of narrative persuasion highlight key mechanisms, but one limitation of this theorizing is that it has not directly considered the full range of entertainment narratives that exist. Viewers select media content to fulfill various needs-hedonic needs for pleasure and enjoyment or more eudaimonic needs gratified by appreciation and mix…
The Persuasiveness of a Humorous Environmental Narrative Combined With an Explicit Persuasive Appeal
Entertainment narratives commonly feature explicit appeals to underscore important content therein. This strategy may also undermine the subtle approach that characterizes narrative persuasion. This experiment examined the effects of a pro-environmental public service announcement (PSA) combined with an entertainment narrative on environmental intentions and behaviors. Results revealed that the combination of an environmental narrative and PSA le…
All Joking Aside
This research was designed to assess the effects of contemporary political humor on information processing and persuasion, focusing specifically on two competing processes: processing motivation/counterargument distraction and message discounting. In Study 1, 212 undergraduates read one of four monologues by political comedian Bill Maher. Correlations and path modeling suggested that, in general, humor associated with greater source liking, close…
Toward a Theory of Entertainment Persuasion
A growing body of research indicates that entertainment-education programming can be an effective way to deliver prosocial and health messages. Some have even speculated that entertainment-education may be more effective than overtly persuasive messages in certain circumstances. Despite empirical advances in this area, more work is needed to understand fully what makes entertainment-education unique from a message-processing standpoint. To this e…
Descriptions of Media-Induced Fright Reactions in a Sample of US Elementary School Children
Grade-school children (N = 219, M age = 8.5 years) reported their experiences of media-induced fear in their own words and using forced-choice items. Seventy-six per cent reported a specific instance of media-induced fright; most were responding to movies (seen in theaters or homes) and media content they had not chosen to view. The most commonly mentioned content involved supernatural themes. More than one-third of children scared by movies name…
Entertainment-Education in the Context of Humor
Past research has examined the effects of entertainment narratives on story-related behaviors, but most has focused primarily on dramatic genres rather than comedy. The present study examines how the presence or absence of pregnancy-related humor influences viewers' counterarguing, perceived severity, and intentions to engage in unprotected sexual behavior. Results were consistent with expectations in that related humor reduced counterarguing whi…
Identification With Characters and Discussion of Taboo Topics After Exposure to an Entertainment Narrative About Sexual Health
Individuals often avoid discussing sexual history and safer sex with sexual partners, increasing the likelihood of negative health consequences. Research and theorizing on narrative influence suggest that television programs in which characters model conversations about safer sex may provide social scripts to viewers and influence behavior. This experiment tested this effect and examined the underlying mechanisms. Participants were randomly assig…
How Do We React When Our Favorite Characters Are Taken Away? An Examination of a Temporary Parasocial Breakup
This study examined reactions to a temporary parasocial breakup situation during the television writers' strike of 2007–2008 when many television shows stopped airing new episodes. Past research on parasocial breakups and uses and gratifications theory was used to predict emotional and behavioral reactions. Questionnaire results revealed that participants with stronger parasocial relationships experienced greater distress—even after controlling f…
Reinforcement or Reactance? Examining the Effect of an Explicit Persuasive Appeal Following an Entertainment-Education Narrative
Entertainment-education interventions frequently include an explicit persuasive appeal, such as an epilogue, at their conclusion. This may help to overcome potential limitations of narrative persuasion by highlighting and clarifying the underlying message. Despite this potential, an explicit persuasive appeal may also undermine the subtle approach that distinguishes narrative persuasion and thereby induce reactance and/or counterarguing. The purp…
Extending the Examination of Audience Involvement With Media Personae
A large body of research has demonstrated that audience involvement with media characters can facilitate media effects in important ways. Over time, our understanding of the various processes of audience involvement has grown more nuanced but the relationships among these constructs remains unclear. As Brown notes in his paper, some conceptual confusion persists and we still lack a comprehensive model for understanding these interrelationships. B…
The Persuasiveness of a Humorous Environmental Narrative Combined With an Explicit Persuasive Appeal
Entertainment narratives commonly feature explicit appeals to underscore important content therein. This strategy may also undermine the subtle approach that characterizes narrative persuasion. This experiment examined the effects of a pro-environmental public service announcement (PSA) combined with an entertainment narrative on environmental intentions and behaviors. Results revealed that the combination of an environmental narrative and PSA le…
Forceful or Funny? Audience Interpretations of Narrative Persuasion in Satirical Entertainment Media
It has been established that narrative entertainment messages have the power to produce persuasive outcomes in audiences, but the specific message components that influence audience responses are not well understood. The current study uses focus groups to explore audience interpretations of meaning, perceptions of persuasive intent, and perceptions of the source of a persuasive message in response to a satirical narrative with an environmental th…
Engaging the Dark Side
This work investigates what factors prompt audience members to engage with morally complex antagonists and examines potential real-world attitudinal outcomes of such engagement. A two-part experimental study (n = 140) examines whether the revelation timing of a character’s immoral behavior in a fictional narrative (late reveal versus early reveal) and a person’s morality salience (vice salience versus virtue salience) impact identification with a…
Moral Disengagement Cues and Consequences for Victims in Entertainment Narratives
The role of moral disengagement in evaluating narrative character behaviors has been a source of scholarly investigation for some time. Despite a theoretical interest in the process, little work has experimentally manipulated content features related to the mechanisms proposed by Bandura in his selective moral disengagement model. This paper presents the results of an experiment that manipulates the presence/absence of a victim of an immoral prot…
Vicarious self-affirmation
Recent work on self-affirmation, or buffering against self-threats by affirming a separate domain of the self, has investigated the use of manipulations via narrative messages to increase self-appraisal (i.e., positive thoughts toward the self) and reduce message derogation. This study furthers this initial work by investigating the dual roles of identification with a character and value congruency in facilitating greater self-integrity (i.e., fe…
Wise Beyond Their Years
The mediated wisdom of experience (MWOE) framework posits that eudaimonic entertainment can produce outcomes associated with emotional maturity (e.g.delayed gratification).However, this framework has only been tested with adults.In the current experiment, parents and their 8-to 12-year-old children (N = 230) watched scenes from a popular Pixar movie that featured high or low levels of eudaimonic content (i.e. a bittersweet farewell vs. a humorous…
Testimonials as motivators
Persuasive testimonials are common in commercial, nonprofit, and public health contexts. They pose challenges to existing theories of narrative persuasion because they are typically both narrative and overtly persuasive. Prior research has suggested testimonials may be effective with counter-attitudinal recipients by decreasing negative affective responses and increasing meaningful affect. Often, however, testimonials may address behaviors that a…
Eudaimonic entertainment overcoming resistance
A growing body of research reveals that entertainment narratives are persuasive across a variety of topics. Models of narrative persuasion highlight key mechanisms, but one limitation of this theorizing is that it has not directly considered the full range of entertainment narratives that exist. Viewers select media content to fulfill various needs-hedonic needs for pleasure and enjoyment or more eudaimonic needs gratified by appreciation and mix…
If I Don’t Laugh, I’ll Cry
Humorous and eudaimonic entertainment are often treated as theoretically distinct media experiences. Prior research has examined unique outcomes of meaningful entertainment, including making sense of difficulties (MSOD), connectedness, and helping intentions. The present study (N = 275) experimentally manipulated the presence of humor in a film about cancer to examine how humor relates to these outcomes. Results show that, through the mechanisms …
Affective Responses to Counter-Attitudinal Testimonials Drive Persuasive Effects
Overtly persuasive narratives such as testimonials pose significant challenges for theories of narrative persuasion. Such theories argue that overt persuasive intent diminishes entertainment and entertaining narratives reduce counterarguing. We propose that testimonial narratives instead have persuasive advantages through their ability to arouse message-consistent emotions and reduce affective reactance to the messages. Participants ( n = 1478) w…
Conceptualizing and Measuring Character Depth
Perceived character depth is a concept relevant for understanding and predicting audience responses to narrative media, yet it has been largely unexplored in the field of media psychology. Through a careful review of diverse literatures, the current work offers a formal conceptualization of character depth as the extent to which a character’s exposition evokes a detailed and multi-faceted mental conception of a character’s psyche, behavior, and e…
Sad Stories as Grief Support
Depictions of death and loss are central to many meaningful entertainment experiences, which have been shown to have a variety of positive emotional and health outcomes. However, the role of personal relevance to these messages, and their connection to mental well-being and coping, has remained largely understudied. With U.S. adults recruited online through Dynata, the present study (N = 688) experimentally manipulated the loss-orientation of a m…
An experimental test of the role of character depth in affective disposition processes
This paper presents a series of two experimental studies that test the influence of character depth on narrative reception processes specified by affective disposition theory (ADT). Consistent with prior media psychology research, character depth is conceptualized as "the extent to which a character's exposition evokes a detailed and multi-faceted mental conception of a character's psyche, behavior, and experience" (Frazer et al., 2026, p. 4). In…
Vicarious Mediated Contact and Role Models
Vicarious mediated contact (VMC) occurs when a viewer observes an ingroup character (i.e., a character belonging to the same social group) interacting with an outgroup character (i.e., a character belonging to a different social group). This study examines how exposure to entertainment narratives that portray varying ingroup role models impacts attitudes and behavioral intentions to engage in intergroup contact. Participants (N = 817) were random…
Media Influence and Health (21 obras) · Psychology (19 obras) · Social Psychology (16 obras) · Entertainment (12 obras) · Narrative (12 obras) · Media, Gender, and Advertising (11 obras) · Media Studies and Communication (10 obras) · Political science (9 obras) · Art (8 obras) · Computer Science (8 obras)