Hanna Reinikainen
Biographic Data
| ID | 1617347 |
|---|---|
| NAME | Hanna Reinikainen |
| GIVEN NAMES | Hanna |
| FAMILY NAME | Reinikainen |
| SIGNATURE | REINIKAINEN H |
| AFFILIATIONS | University of Jyväskylä |
| ORCID | 0000-0002-3165-4889 |
| VERIFIED | Yes |
| TOTAL WORKS | 14 |
| TOTAL CITATIONS | 11 |
| AUTHOR COUNT | 14 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2019 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 2 |
Kymmenen teesiä dataistuneesta mediasta
Tässä puheenvuoroartikkelissa ryhmä tutkijoita tarkastelee median dataistumista kymmenen teesin kautta. Teesit perustuvat neljään eri tutkimushankkeeseen. Data ja algoritmit ovat vakiintuneet osaksi mediasisältöjen tuotantoa, johtamista ja yleisösuhteita. Tämä herättää kuitenkin myös epäilyä, jännitteitä ja kysymyksiä vallasta. Kirjoittajat esittävät, että dataa hyödynnetään mediassa usein taloudellisen tehokkuuden näkökulmasta. Samalla ihmiset –…
Wanted
Purpose While corporate communicators have been quick to embrace collaboration with social media influencers, communication managers in political parties have been more hesitant. However, as it is becoming obvious that the influence of influencers extends also to the political domain, political communicators are increasingly starting to consider influencer collaborations. This study draws on principal-agent theory (PAT) to examine the reasons for…
Lighting the participatory spark? The role of social media influencers in initiating political participation
The role of social media influencers is often limited to the realm of consumer behaviour. However, recently, their role in the sphere of political communication has become a new topic of interest. In this article, we focus on how political influencer content is perceived by Finnish social media users and probe the interrelations between these perceptions and political participation. A moderated mediation model was developed and tested using data …
Moral orders of pleasing the algorithm
This article examines how ‘pleasing the algorithm’, or engaging with algorithms to gain rewards such as visibility for one’s content on digital platforms, is treated from a moral perspective. Drawing from Harré’s work on moral orders, our qualitative analysis of Reddit messages focused on social media content creation illustrates how so-called folk theories of algorithms are used for moral evaluations about the responsibilities and worthiness of …
Effects of Parasocial Experiences With Spokespersons on Consumer Behavior
This chapter discusses the utility of examining parasocial experiences (PSEs) in marketing, communication, and advertising research, specifically in the context of brand and product endorsements. The role of PSEs in various theories of persuasion in consumer research is applied to two domains: traditional celebrity endorsements on legacy media and social media and endorsements made by social media influencers, such as YouTubers and Instagram cele…
When Social Media Influencers Go Political
Social media influencers are often understood as non-political actors who, due to the impact they exert on their followers’ purchase decisions and brand attitudes, play an important role in marketing and branding. In recent years, various influencers have addressed political issues during important political events such as elections. This political aspect of social media influencing has not received much scholarly interest thus far. In one of the…
Strategies of Eliciting Young People’s Affective and Quick Participation in a Youth Magazine’s Instagram Community
Traditional media have merged with social media and pursue to produce engaging content and form relationships with online audiences. At the same time, social media has allowed young people a venue to practice their basic needs of interaction, identity, and self-expression, and provides communities of shared issues and social/political aspirations. By analysing the Instagram post caption data of the largest Finnish (girls’) youth magazine, this ca…
The Role of Social Media Influencers in Public Health Communication
During public health crises, public organizations face a variety of strategic communication challenges, and the outbreak of the COVID-19 pandemic in 2020 is an extreme example. In Finland, the Prime Minister’s Office initiated a communication campaign that utilized social media influencers to communicate timely instructions regarding the pandemic. However, it is uncertain how social media influencers adapt to briefings of public organizations giv…
The brighter side of materialism
Making and breaking relationships on social media
This study considers how the relationships between social media influencers, brands and individuals are intertwined on social media and analyses the spill-over effects of feelings of betrayal. An experimental design with two transgression scenarios (influencer vs. brand) was created, and 250 individuals were recruited to participate in the study. The results show that a perceived betrayal by a brand can negatively affect the perceived coolness of…
‘You really are a great big sister’ – parasocial relationships, credibility, and the moderating role of audience comments in influencer marketing
This study examines the moderating role of audience comments in influencer marketing. A YouTube vlog entry by a social media influencer featuring the endorsement of a brand was studied, and an experimental design featuring two conditions related to audience comments was created. The results indicate that a parasocial relationship with the influencer builds the perceived credibility of the influencer, while comments by other audience members moder…
Generation Z and Organizational Listening on Social Media
Young people are avid users of social media and have appeared as a powerful force for social change, as shown by the ranks of those who have joined Greta Thunberg in the global climate movement. In addition to challenging political institutions and governments, young people today are also holding the corporate world accountable. To respond to young people’s expectations, brands, and organizations have turned to social media to interact and build …
“Thanks for watching”. The effectiveness of YouTube vlogendorsements
Primed Authenticity
Though organizations increasingly collaborate with social media influencers, such as bloggers and videobloggers, little is known as to how the contextual cues related to sponsored content affect the authenticity perception of the social media influencers among audience members. This study explores how positive and negative priming of sponsored content shapes the authenticity perception of the vlogger among its audience members. Four different man…
The Role of Social Media Influencers in Public Health Communication
During public health crises, public organizations face a variety of strategic communication challenges, and the outbreak of the COVID-19 pandemic in 2020 is an extreme example. In Finland, the Prime Minister’s Office initiated a communication campaign that utilized social media influencers to communicate timely instructions regarding the pandemic. However, it is uncertain how social media influencers adapt to briefings of public organizations giv…
Moral orders of pleasing the algorithm
This article examines how ‘pleasing the algorithm’, or engaging with algorithms to gain rewards such as visibility for one’s content on digital platforms, is treated from a moral perspective. Drawing from Harré’s work on moral orders, our qualitative analysis of Reddit messages focused on social media content creation illustrates how so-called folk theories of algorithms are used for moral evaluations about the responsibilities and worthiness of …
Primed Authenticity
Though organizations increasingly collaborate with social media influencers, such as bloggers and videobloggers, little is known as to how the contextual cues related to sponsored content affect the authenticity perception of the social media influencers among audience members. This study explores how positive and negative priming of sponsored content shapes the authenticity perception of the vlogger among its audience members. Four different man…
“Thanks for watching”. The effectiveness of YouTube vlogendorsements
Primed Authenticity
Though organizations increasingly collaborate with social media influencers, such as bloggers and videobloggers, little is known as to how the contextual cues related to sponsored content affect the authenticity perception of the social media influencers among audience members. This study explores how positive and negative priming of sponsored content shapes the authenticity perception of the vlogger among its audience members. Four different man…
‘You really are a great big sister’ – parasocial relationships, credibility, and the moderating role of audience comments in influencer marketing
This study examines the moderating role of audience comments in influencer marketing. A YouTube vlog entry by a social media influencer featuring the endorsement of a brand was studied, and an experimental design featuring two conditions related to audience comments was created. The results indicate that a parasocial relationship with the influencer builds the perceived credibility of the influencer, while comments by other audience members moder…
Generation Z and Organizational Listening on Social Media
Young people are avid users of social media and have appeared as a powerful force for social change, as shown by the ranks of those who have joined Greta Thunberg in the global climate movement. In addition to challenging political institutions and governments, young people today are also holding the corporate world accountable. To respond to young people’s expectations, brands, and organizations have turned to social media to interact and build …
Making and breaking relationships on social media
This study considers how the relationships between social media influencers, brands and individuals are intertwined on social media and analyses the spill-over effects of feelings of betrayal. An experimental design with two transgression scenarios (influencer vs. brand) was created, and 250 individuals were recruited to participate in the study. The results show that a perceived betrayal by a brand can negatively affect the perceived coolness of…
When Social Media Influencers Go Political
Social media influencers are often understood as non-political actors who, due to the impact they exert on their followers’ purchase decisions and brand attitudes, play an important role in marketing and branding. In recent years, various influencers have addressed political issues during important political events such as elections. This political aspect of social media influencing has not received much scholarly interest thus far. In one of the…
Strategies of Eliciting Young People’s Affective and Quick Participation in a Youth Magazine’s Instagram Community
Traditional media have merged with social media and pursue to produce engaging content and form relationships with online audiences. At the same time, social media has allowed young people a venue to practice their basic needs of interaction, identity, and self-expression, and provides communities of shared issues and social/political aspirations. By analysing the Instagram post caption data of the largest Finnish (girls’) youth magazine, this ca…
The Role of Social Media Influencers in Public Health Communication
During public health crises, public organizations face a variety of strategic communication challenges, and the outbreak of the COVID-19 pandemic in 2020 is an extreme example. In Finland, the Prime Minister’s Office initiated a communication campaign that utilized social media influencers to communicate timely instructions regarding the pandemic. However, it is uncertain how social media influencers adapt to briefings of public organizations giv…
The brighter side of materialism
Effects of Parasocial Experiences With Spokespersons on Consumer Behavior
This chapter discusses the utility of examining parasocial experiences (PSEs) in marketing, communication, and advertising research, specifically in the context of brand and product endorsements. The role of PSEs in various theories of persuasion in consumer research is applied to two domains: traditional celebrity endorsements on legacy media and social media and endorsements made by social media influencers, such as YouTubers and Instagram cele…
Moral orders of pleasing the algorithm
This article examines how ‘pleasing the algorithm’, or engaging with algorithms to gain rewards such as visibility for one’s content on digital platforms, is treated from a moral perspective. Drawing from Harré’s work on moral orders, our qualitative analysis of Reddit messages focused on social media content creation illustrates how so-called folk theories of algorithms are used for moral evaluations about the responsibilities and worthiness of …
Kymmenen teesiä dataistuneesta mediasta
Tässä puheenvuoroartikkelissa ryhmä tutkijoita tarkastelee median dataistumista kymmenen teesin kautta. Teesit perustuvat neljään eri tutkimushankkeeseen. Data ja algoritmit ovat vakiintuneet osaksi mediasisältöjen tuotantoa, johtamista ja yleisösuhteita. Tämä herättää kuitenkin myös epäilyä, jännitteitä ja kysymyksiä vallasta. Kirjoittajat esittävät, että dataa hyödynnetään mediassa usein taloudellisen tehokkuuden näkökulmasta. Samalla ihmiset –…
Wanted
Purpose While corporate communicators have been quick to embrace collaboration with social media influencers, communication managers in political parties have been more hesitant. However, as it is becoming obvious that the influence of influencers extends also to the political domain, political communicators are increasingly starting to consider influencer collaborations. This study draws on principal-agent theory (PAT) to examine the reasons for…
Lighting the participatory spark? The role of social media influencers in initiating political participation
The role of social media influencers is often limited to the realm of consumer behaviour. However, recently, their role in the sphere of political communication has become a new topic of interest. In this article, we focus on how political influencer content is perceived by Finnish social media users and probe the interrelations between these perceptions and political participation. A moderated mediation model was developed and tested using data …
Social media (10 works) · Advertising (9 works) · Political science (9 works) · Psychology (9 works) · Business (8 works) · Influencer marketing (8 works) · Digital Marketing and Social Media (7 works) · Media Influence and Health (7 works) · Social Psychology (7 works) · Social Media and Politics (6 works)