Vilma Luoma-Aho
Biographic Data
| ID | 1617348 |
|---|---|
| NAME | Vilma Luoma-Aho |
| GIVEN NAMES | Vilma |
| FAMILY NAME | Luoma-Aho |
| SIGNATURE | LUOMA-AHO V |
| AFFILIATIONS | University of Jyväskylä |
| VERIFIED | No |
| TOTAL WORKS | 7 |
| TOTAL CITATIONS | 2 |
| AUTHOR COUNT | 7 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2008 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 1 |
Boycotting Behavior and Reasons
Greenwashing, Bluewashing, Pinkwashing, and 50 Shades of Washings in Strategic Financial Communication
Understanding behavioral and psychological predictors of social media misinformation sharing gratifications among emerging adults across four countries
Understanding the mechanisms behind emerging adults’ (18-30) misinformation sharing motivations is essential in combating misinformation, yet such understanding remains limited on a global scale. This study explores social media misinformation sharing gratifications and their behavioral and psychological predictors among emerging adults in Finland (n = 482), Singapore (n = 485), Australia (n = 464) and US (n = 420). Across four countries, misinfo…
The brighter side of materialism
‘You really are a great big sister’ – parasocial relationships, credibility, and the moderating role of audience comments in influencer marketing
This study examines the moderating role of audience comments in influencer marketing. A YouTube vlog entry by a social media influencer featuring the endorsement of a brand was studied, and an experimental design featuring two conditions related to audience comments was created. The results indicate that a parasocial relationship with the influencer builds the perceived credibility of the influencer, while comments by other audience members moder…
“Thanks for watching”. The effectiveness of YouTube vlogendorsements
Stakeholder relations as social capital in early modern international trade
Stakeholder relations that are available through networks of various sorts are one benefit from social capital. According to the stakeholder approach to organisations, those relationships that contain most of the important attributes – such as power, legitimacy, frequency of contact and urgency – hypothetically dominate the business environment. This has caused modern corporations to view chiefly the dominant stakeholders as important. This study…
Stakeholder relations as social capital in early modern international trade
Stakeholder relations that are available through networks of various sorts are one benefit from social capital. According to the stakeholder approach to organisations, those relationships that contain most of the important attributes – such as power, legitimacy, frequency of contact and urgency – hypothetically dominate the business environment. This has caused modern corporations to view chiefly the dominant stakeholders as important. This study…
Stakeholder relations as social capital in early modern international trade
Stakeholder relations that are available through networks of various sorts are one benefit from social capital. According to the stakeholder approach to organisations, those relationships that contain most of the important attributes – such as power, legitimacy, frequency of contact and urgency – hypothetically dominate the business environment. This has caused modern corporations to view chiefly the dominant stakeholders as important. This study…
“Thanks for watching”. The effectiveness of YouTube vlogendorsements
‘You really are a great big sister’ – parasocial relationships, credibility, and the moderating role of audience comments in influencer marketing
This study examines the moderating role of audience comments in influencer marketing. A YouTube vlog entry by a social media influencer featuring the endorsement of a brand was studied, and an experimental design featuring two conditions related to audience comments was created. The results indicate that a parasocial relationship with the influencer builds the perceived credibility of the influencer, while comments by other audience members moder…
The brighter side of materialism
Understanding behavioral and psychological predictors of social media misinformation sharing gratifications among emerging adults across four countries
Understanding the mechanisms behind emerging adults’ (18-30) misinformation sharing motivations is essential in combating misinformation, yet such understanding remains limited on a global scale. This study explores social media misinformation sharing gratifications and their behavioral and psychological predictors among emerging adults in Finland (n = 482), Singapore (n = 485), Australia (n = 464) and US (n = 420). Across four countries, misinfo…
Boycotting Behavior and Reasons
Greenwashing, Bluewashing, Pinkwashing, and 50 Shades of Washings in Strategic Financial Communication
Political science (4 works) · Business (3 works) · Digital Marketing and Social Media (3 works) · Impact of Technology on Adolescents (3 works) · Media Influence and Health (3 works) · Psychology (3 works) · Advertising (2 works) · Credibility (2 works) · Management and Organizational Studies (2 works) · Perception (2 works)