Alain D’astous
Biographic Data
| ID | 1617511 |
|---|---|
| NAME | Alain D’astous |
| GIVEN NAMES | Alain |
| FAMILY NAME | D’astous |
| SIGNATURE | D’ASTOUS A |
| AFFILIATIONS | HEC Montréal |
| ORCID | 0000-0002-4487-7168 |
| VERIFIED | Yes |
| TOTAL WORKS | 6 |
| TOTAL CITATIONS | 7 |
| AUTHOR COUNT | 6 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2005 |
| LATEST PUBLICATION YEAR | 2021 |
| H-INDEX | 2 |
Consumer Behaviour and the Arts
Although the literature on marketing of the arts is abundant, very few (if any) full-length works have examined the other side of the coin and closely studied the people who consume the products of the cultural industry. This book offers a summary of the knowledge garnered in recent decades by researchers exploring consumer behaviour in arts and culture. Each chapter explores a different aspect of consumer behaviour in the arts by answering the f…
Marketing culture and the arts
Sponsorship
Sponsorship is a marketing communication strategy that refers to a contractual association of an organization with an outside entity – a popular event (e.g., sport, culture, charity), an individual (e.g., an Olympic athlete), a group of individuals (e.g., a sports team), or a physical asset (e.g., a musical venue). In this article, what is known about the main phenomena and variables that surround sponsorship – consumer attributions, activation, …
Leveraging social media to enhance recruitment effectiveness
Purpose – The purpose of this paper is to investigate how firms can use social media such as Facebook to recruit top job prospects. Design/methodology/approach – In the context of a fictitious event presumably sponsored by a potential employer, a sample of university students became members of a new private and secret Facebook user group dedicated to this event for a period of four days. They were exposed to event sponsorship activation messages …
Factors influencing readers' interest in new book releases
Consumer Perceptions of Sponsorship in the Arts
This article investigates consumers’ perceptions of three types of sponsors that play a role in backing financially Canadian artistic and cultural organisations: government ministries (or departments), Crown corporations and private companies. In addition to the type of sponsor and the nature of the sponsorship (philanthropic or commercial), the perceived congruence between the sponsor and the sponsored event (strong as opposed to weak), and the …
Leveraging social media to enhance recruitment effectiveness
Purpose – The purpose of this paper is to investigate how firms can use social media such as Facebook to recruit top job prospects. Design/methodology/approach – In the context of a fictitious event presumably sponsored by a potential employer, a sample of university students became members of a new private and secret Facebook user group dedicated to this event for a period of four days. They were exposed to event sponsorship activation messages …
Factors influencing readers' interest in new book releases
Consumer Perceptions of Sponsorship in the Arts
This article investigates consumers’ perceptions of three types of sponsors that play a role in backing financially Canadian artistic and cultural organisations: government ministries (or departments), Crown corporations and private companies. In addition to the type of sponsor and the nature of the sponsorship (philanthropic or commercial), the perceived congruence between the sponsor and the sponsored event (strong as opposed to weak), and the …
Factors influencing readers' interest in new book releases
Leveraging social media to enhance recruitment effectiveness
Purpose – The purpose of this paper is to investigate how firms can use social media such as Facebook to recruit top job prospects. Design/methodology/approach – In the context of a fictitious event presumably sponsored by a potential employer, a sample of university students became members of a new private and secret Facebook user group dedicated to this event for a period of four days. They were exposed to event sponsorship activation messages …
Sponsorship
Sponsorship is a marketing communication strategy that refers to a contractual association of an organization with an outside entity – a popular event (e.g., sport, culture, charity), an individual (e.g., an Olympic athlete), a group of individuals (e.g., a sports team), or a physical asset (e.g., a musical venue). In this article, what is known about the main phenomena and variables that surround sponsorship – consumer attributions, activation, …
Consumer Behaviour and the Arts
Although the literature on marketing of the arts is abundant, very few (if any) full-length works have examined the other side of the coin and closely studied the people who consume the products of the cultural industry. This book offers a summary of the knowledge garnered in recent decades by researchers exploring consumer behaviour in arts and culture. Each chapter explores a different aspect of consumer behaviour in the arts by answering the f…
Marketing culture and the arts
Business (5 works) · Consumer Behavior in Brand Consumption and Identification (5 works) · Advertising (4 works) · Art (4 works) · Psychology (4 works) · Cultural Industries and Urban Development (3 works) · Digital Marketing and Social Media (3 works) · Political science (3 works) · Public relations (3 works) · The arts (3 works)