Chezy Ofir
Biographic Data
| ID | 162041 |
|---|---|
| NAME | Chezy Ofir |
| GIVEN NAMES | Chezy |
| FAMILY NAME | Ofir |
| SIGNATURE | OFIR C |
| AFFILIATIONS | Hebrew University of Jerusalem |
| VERIFIED | No |
| TOTAL WORKS | 5 |
| TOTAL CITATIONS | 28 |
| AUTHOR COUNT | 5 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1984 |
| LATEST PUBLICATION YEAR | 2004 |
| H-INDEX | 3 |
Reexamining Latitude of Price Acceptability and Price Thresholds: Predicting Basic Consumer Reaction to Price
Behavioral pricing research has shown consumers to have lower and upper price thresholds, represented by an inverted U-shaped price acceptability function. We propose another basic reaction to price, namely, "lower price is better," represented by a decreasing acceptability function without a lower price threshold. A set of variables is hypothesized to predict consumer reaction to price. Price consciousness, price-quality relation, and product in…
Combining perceptual and economic variables in the demand function
Effects of cue consistency and value on base-rate utilization
Are Semantic Response Scales Equivalent
Three frequently used response formats -- Likert, semantic-differential and single anchor (Stapel) -- are compared via analysis of covariance structures. The cumulative results based on four data sets provided evidence inconsistent with previous research suggesting that these formats are interchangeable. Consistently across studies, the semantic-differential format is most preferred while in most cases the Stapel format is least preferred
Context Effects on Judgment under Uncertainty
This research investigated contextual effects on consumer cue-utilization policies in making judgments under uncertainty. Two studies suggested that the utilization of base and case information varied as a function of the numerical values of the cues and covaried with the changes in the perceived relevance of each cue. The second study showed that individual subjects employed different cue-utilization policies in problems that were formally ident…
Context Effects on Judgment under Uncertainty
This research investigated contextual effects on consumer cue-utilization policies in making judgments under uncertainty. Two studies suggested that the utilization of base and case information varied as a function of the numerical values of the cues and covaried with the changes in the perceived relevance of each cue. The second study showed that individual subjects employed different cue-utilization policies in problems that were formally ident…
Effects of cue consistency and value on base-rate utilization
Reexamining Latitude of Price Acceptability and Price Thresholds: Predicting Basic Consumer Reaction to Price
Behavioral pricing research has shown consumers to have lower and upper price thresholds, represented by an inverted U-shaped price acceptability function. We propose another basic reaction to price, namely, "lower price is better," represented by a decreasing acceptability function without a lower price threshold. A set of variables is hypothesized to predict consumer reaction to price. Price consciousness, price-quality relation, and product in…
Context Effects on Judgment under Uncertainty
This research investigated contextual effects on consumer cue-utilization policies in making judgments under uncertainty. Two studies suggested that the utilization of base and case information varied as a function of the numerical values of the cues and covaried with the changes in the perceived relevance of each cue. The second study showed that individual subjects employed different cue-utilization policies in problems that were formally ident…
Are Semantic Response Scales Equivalent
Three frequently used response formats -- Likert, semantic-differential and single anchor (Stapel) -- are compared via analysis of covariance structures. The cumulative results based on four data sets provided evidence inconsistent with previous research suggesting that these formats are interchangeable. Consistently across studies, the semantic-differential format is most preferred while in most cases the Stapel format is least preferred
Effects of cue consistency and value on base-rate utilization
Combining perceptual and economic variables in the demand function
Reexamining Latitude of Price Acceptability and Price Thresholds: Predicting Basic Consumer Reaction to Price
Behavioral pricing research has shown consumers to have lower and upper price thresholds, represented by an inverted U-shaped price acceptability function. We propose another basic reaction to price, namely, "lower price is better," represented by a decreasing acceptability function without a lower price threshold. A set of variables is hypothesized to predict consumer reaction to price. Price consciousness, price-quality relation, and product in…
Mathematics (4 works) · Psychology (4 works) · Consumer Market Behavior and Pricing (3 works) · Social Psychology (3 works) · Computer Science (2 works) · Consumer Behavior in Brand Consumption and Identification (2 works) · Decision-Making and Behavioral Economics (2 works) · Econometrics (2 works) · Economics (2 works) · Function (biology) (2 works)