Catherine A Coleman
Biographic Data
| ID | 162525 |
|---|---|
| NAME | Catherine A Coleman |
| GIVEN NAMES | Catherine A |
| FAMILY NAME | Coleman |
| SIGNATURE | COLEMAN C A |
| AFFILIATIONS | Texas Christian University |
| ORCID | 0000-0001-9615-831X |
| VERIFIED | Yes |
| TOTAL WORKS | 6 |
| TOTAL CITATIONS | 23 |
| AUTHOR COUNT | 6 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2012 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 2 |
Advancing a Transformative Agenda Amid Institutional Complexity in Advertising
As people around the world face complex challenges amidst increasingly uncertain and volatile futures (Willige 2024), advertising scholars have renewed interest in well-being (e.g., Royne Stafford
Driving Impact through Inclusive Advertising
Utilizing a qualitative thematic analysis of submission materials for 18 award-winning, gender-inclusive campaigns at the Cannes International Festival of Creativity, this research reenvisions inclusive advertising with a strengthened focus on impact. While existing literature has largely focused on identity categories and inclusive representation, we identify four mechanisms for impact (perceptual, conceptual, instrumental, and political) and sc…
Transformative Advertising Research
The 50th anniversary of the Journal of Advertising launch is an opportune moment to dialogue among the past, present, and future and offer a fruitful vision for the possibilities of advertising. In this paper, we advance a new subfield that we call transformative advertising research (TAR). TAR examines problems and opportunities across the advertising system with the goal of transforming it toward better outcomes, namely cultivating individual, …
Power logics of consumers' gendered (in)justices
Global gender asymmetries in marketing and consumer behavior were recently exemplified by the Transformative Gender Justice Framework (TGJF). The TGJF, however, lacks an explicit reference to power – an aspect that becomes apparent when it is used to assess a consumer phenomenology. In this article we augment the TGJF by building out the power logics and by empirically testing it through an assessment of the reproductive market in Uganda. We capt…
Starving for Diversity
Consumption and gender identity in popular media
The goal of this research is to compare contemporary representations of masculinity and femininity in two HBO television series, Entourage and Sex and the City, and illustrate how these representations intersect with consumption. In the analysis, the authors discuss how gender fluidity gives the characters the freedom to be multifaceted in their performances – performances with regard to three emergent themes: domesticity, sexuality, and authenti…
Consumption and gender identity in popular media
The goal of this research is to compare contemporary representations of masculinity and femininity in two HBO television series, Entourage and Sex and the City, and illustrate how these representations intersect with consumption. In the analysis, the authors discuss how gender fluidity gives the characters the freedom to be multifaceted in their performances – performances with regard to three emergent themes: domesticity, sexuality, and authenti…
Power logics of consumers' gendered (in)justices
Global gender asymmetries in marketing and consumer behavior were recently exemplified by the Transformative Gender Justice Framework (TGJF). The TGJF, however, lacks an explicit reference to power – an aspect that becomes apparent when it is used to assess a consumer phenomenology. In this article we augment the TGJF by building out the power logics and by empirically testing it through an assessment of the reproductive market in Uganda. We capt…
Starving for Diversity
Consumption and gender identity in popular media
The goal of this research is to compare contemporary representations of masculinity and femininity in two HBO television series, Entourage and Sex and the City, and illustrate how these representations intersect with consumption. In the analysis, the authors discuss how gender fluidity gives the characters the freedom to be multifaceted in their performances – performances with regard to three emergent themes: domesticity, sexuality, and authenti…
Starving for Diversity
Power logics of consumers' gendered (in)justices
Global gender asymmetries in marketing and consumer behavior were recently exemplified by the Transformative Gender Justice Framework (TGJF). The TGJF, however, lacks an explicit reference to power – an aspect that becomes apparent when it is used to assess a consumer phenomenology. In this article we augment the TGJF by building out the power logics and by empirically testing it through an assessment of the reproductive market in Uganda. We capt…
Transformative Advertising Research
The 50th anniversary of the Journal of Advertising launch is an opportune moment to dialogue among the past, present, and future and offer a fruitful vision for the possibilities of advertising. In this paper, we advance a new subfield that we call transformative advertising research (TAR). TAR examines problems and opportunities across the advertising system with the goal of transforming it toward better outcomes, namely cultivating individual, …
Driving Impact through Inclusive Advertising
Utilizing a qualitative thematic analysis of submission materials for 18 award-winning, gender-inclusive campaigns at the Cannes International Festival of Creativity, this research reenvisions inclusive advertising with a strengthened focus on impact. While existing literature has largely focused on identity categories and inclusive representation, we identify four mechanisms for impact (perceptual, conceptual, instrumental, and political) and sc…
Advancing a Transformative Agenda Amid Institutional Complexity in Advertising
As people around the world face complex challenges amidst increasingly uncertain and volatile futures (Willige 2024), advertising scholars have renewed interest in well-being (e.g., Royne Stafford
Sociology (5 works) · Consumer Behavior in Brand Consumption and Identification (4 works) · Gender Studies (4 works) · Political science (4 works) · Gender Studies (3 works) · Gender, Feminism, and Media (3 works) · Media, Gender, and Advertising (3 works) · Public relations (3 works) · Transformative learning (3 works) · Advertising (2 works)