Pierre Valette-Florence
Biographic Data
| ID | 1630631 |
|---|---|
| NAME | Pierre Valette-Florence |
| GIVEN NAMES | Pierre |
| FAMILY NAME | Valette-Florence |
| SIGNATURE | VALETTE-FLORENCE P |
| AFFILIATIONS | Université Grenoble Alpes |
| ORCID | 0000-0003-0444-0030 |
| VERIFIED | Yes |
| TOTAL WORKS | 9 |
| TOTAL CITATIONS | 39 |
| WORKS AS AUTHOR | 9 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 1994 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 3 |
Gerotranscendence
The effectiveness of brand advertising targeted at seniors relies on their perception of representations of old age. For the boomer generation, being old is characterized by identity tensions in a society where negative stereotypes of old age and ambient youthism still prevail, but also gerotranscendence which leads to a better acceptance of one’s own aging image. Gerotranscendence is tested here as a potential explanatory variable for the percep…
Adopting waste-prevention routines
The Impact of Corporate Social Responsibility on Organizational Commitment
Marketplace Lifestyles in an Age of Social Media
This book approaches the concept of lifestyle from a contemporary scholarly perspective, and subjects it to rigorous theoretical and conceptual standards from an integrated, applied psychological point of view. Marketplace Lifestyles in an Age of Social Media is exceptionally current, demonstrating how recent trends and developments in social media reflect the importance of lifestyle research in marketing. Numerous examples, illustrations, and co…
L'amour d'un consommateur pour une marque
Cet article s’intéresse à un concept nouveau dans la recherche marketing en France : le sentiment d’amour pour une marque. Tout d’abord, une revue de la littérature s’attache à présenter les travaux américains sur ce sujet et à en montrer les limites qu’elles soient d’ordres théoriques, méthodologiques ou managériales. Ensuite, une étude exploratoire, réalisée au moyen d’Internet, est mise en œuvre (843 répondants) afin de clarifier ce concept da…
A test of the quasi-circumplex structure of human values
The Time Styles Scale
This article builds on previous research that has led to the development of a psychometric scale designed for capturing individual time orientations over a 15-year period. The time styles scale was initially developed in France. Cross-cultural replications of the scale were undertaken in several countries (Germany, Hong Kong, Tunisia, Vietnam), with particular emphasis on the influence of language on psychometric measurement. We demonstrate the n…
Mieux connaître le consommateur socialement responsable
Rédaction en chef : Isabelle COLLIN-LACHAUD, Gilles N’GOALA Créée en 1993, Décisions Marketing est une revue officielle de l’AFM (Association Française du Marketing). Il s’agit d’une revue académique, orientée vers la prise de décision, et dont la vocation est à la fois européenne et internationale. Les articles publiés s’appuient sur des recherches qui traitent de concepts et de méthodes pertinents en termes de prise de décision marketing, avec …
Perceptual Time Patterns (`Time-Styles)
Issues pertaining to the perception of time are central to many marketing dynamics, especially for consumer behaviour. This article first presents time frames as they are established within a society (mostly described by sociology and anthropology) in relation to the perception of individuals (mostly through experimental and social psychology, as well as the marketing literature). A psychometric scale is then introduced in order to capture these …
The Time Styles Scale
This article builds on previous research that has led to the development of a psychometric scale designed for capturing individual time orientations over a 15-year period. The time styles scale was initially developed in France. Cross-cultural replications of the scale were undertaken in several countries (Germany, Hong Kong, Tunisia, Vietnam), with particular emphasis on the influence of language on psychometric measurement. We demonstrate the n…
Perceptual Time Patterns (`Time-Styles)
Issues pertaining to the perception of time are central to many marketing dynamics, especially for consumer behaviour. This article first presents time frames as they are established within a society (mostly described by sociology and anthropology) in relation to the perception of individuals (mostly through experimental and social psychology, as well as the marketing literature). A psychometric scale is then introduced in order to capture these …
A test of the quasi-circumplex structure of human values
Adopting waste-prevention routines
Perceptual Time Patterns (`Time-Styles)
Issues pertaining to the perception of time are central to many marketing dynamics, especially for consumer behaviour. This article first presents time frames as they are established within a society (mostly described by sociology and anthropology) in relation to the perception of individuals (mostly through experimental and social psychology, as well as the marketing literature). A psychometric scale is then introduced in order to capture these …
Mieux connaître le consommateur socialement responsable
Rédaction en chef : Isabelle COLLIN-LACHAUD, Gilles N’GOALA Créée en 1993, Décisions Marketing est une revue officielle de l’AFM (Association Française du Marketing). Il s’agit d’une revue académique, orientée vers la prise de décision, et dont la vocation est à la fois européenne et internationale. Les articles publiés s’appuient sur des recherches qui traitent de concepts et de méthodes pertinents en termes de prise de décision marketing, avec …
A test of the quasi-circumplex structure of human values
The Time Styles Scale
This article builds on previous research that has led to the development of a psychometric scale designed for capturing individual time orientations over a 15-year period. The time styles scale was initially developed in France. Cross-cultural replications of the scale were undertaken in several countries (Germany, Hong Kong, Tunisia, Vietnam), with particular emphasis on the influence of language on psychometric measurement. We demonstrate the n…
L'amour d'un consommateur pour une marque
Cet article s’intéresse à un concept nouveau dans la recherche marketing en France : le sentiment d’amour pour une marque. Tout d’abord, une revue de la littérature s’attache à présenter les travaux américains sur ce sujet et à en montrer les limites qu’elles soient d’ordres théoriques, méthodologiques ou managériales. Ensuite, une étude exploratoire, réalisée au moyen d’Internet, est mise en œuvre (843 répondants) afin de clarifier ce concept da…
The Impact of Corporate Social Responsibility on Organizational Commitment
Marketplace Lifestyles in an Age of Social Media
This book approaches the concept of lifestyle from a contemporary scholarly perspective, and subjects it to rigorous theoretical and conceptual standards from an integrated, applied psychological point of view. Marketplace Lifestyles in an Age of Social Media is exceptionally current, demonstrating how recent trends and developments in social media reflect the importance of lifestyle research in marketing. Numerous examples, illustrations, and co…
Adopting waste-prevention routines
Gerotranscendence
The effectiveness of brand advertising targeted at seniors relies on their perception of representations of old age. For the boomer generation, being old is characterized by identity tensions in a society where negative stereotypes of old age and ambient youthism still prevail, but also gerotranscendence which leads to a better acceptance of one’s own aging image. Gerotranscendence is tested here as a potential explanatory variable for the percep…
Psychology (7 works) · Consumer Behavior in Brand Consumption and Identification (5 works) · Social Psychology (5 works) · Business (4 works) · Sociology (4 works) · Digital Marketing and Social Media (3 works) · Economics (3 works) · Mathematics (3 works) · Advertising (2 works) · Behavioral Health and Interventions (2 works)