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Zubair Ahmad Dada

Biographic Data

ID163164
NAMEZubair Ahmad Dada
GIVEN NAMESZubair Ahmad
FAMILY NAMEDada
SIGNATUREDADA Z A
AFFILIATIONSUniversity of Kashmir
ORCID0000-0001-9388-3962
VERIFIEDYes
TOTAL WORKS12
TOTAL CITATIONS31
AUTHOR COUNT12
EDITOR COUNT0
FIRST PUBLICATION YEAR2022
LATEST PUBLICATION YEAR2025
H-INDEX4
  • What factors influence consumers’ intention and food waste reduction perceptions in Indian restaurants

    Open Access•Mehraj Din Wani, Zubair Ahmad Dada et al.•ARTICLE•British Food Journal•2025

    Purpose Food waste persists as a critical subject within global academic debates, with consumption identified as the primary stage of loss across both affluent and developing nations. Anchored in the adapted theory of planned behavior, this study examines the multifaceted determinants shaping consumer tendencies to reduce food waste while also exploring the nuanced roles of religious adherence and culinary preferences in influencing both consumer…

  • Community-driven ecotourism in the trans Himalayan region: A sustainable model for cultural and environmental preservation

    Mehraj Din Wani, Zubair Ahmad Dada et al.•ARTICLE•Community Development•2025•Cited by: 4•References: 56

  • Can consumption of local food contribute to sustainable tourism? Evidence from the perception of domestic tourists

    Mehraj Din Wani, Zubair Ahmad Dada et al.•ARTICLE•International Journal of…•2024

    The nexus of tourism and sustainability has emerged as a catchphrase in academic literature in recent years. The present study employed an integrated path model to investigate the increasing significance of sustainable tourism, which is attributed, in part, to the penchant of domestic tourists to consume locally sourced food. The investigation additionally ascertains the potential influence of local food products on the various dimensions of sust…

  • Tourists’ attitude and willingness to pay on conservation efforts: Evidence from the west Himalayan eco-tourism sites

    Open Access•Nusrat Batool, Mehraj Din Wani et al.•ARTICLE•Environment Development and…•2024

  • Exploring value co-creation in homestays: Insights from customers and owners

    Open Access•Zubair Ahmad Dada, Reyaz Ahmad Qureshi et al.•ARTICLE•Rural Society•2024•Cited by: 1•References: 9

  • The impact of community empowerment on sustainable tourism development and the mediation effect of local support: A structural equation Modeling approach

    Mehraj Din Wani, Zubair Ahmad Dada et al.•ARTICLE•Community Development•2024•Cited by: 8•References: 64

    Sustainable development of tourism symbolizes a type of business activity that satisfies the requirements of both the tourists and the receiving communities. The paper aims to unearth the impact of community empowerment on the sustainable tourism development. Further, local support is incorporated as a mediating variable between the relationship of community empowerment and sustainable tourism development. For data collection, an onsite survey me…

  • Investigating the impact of community-based tourism on the residents’ quality of life and their support for tourism

    Mehraj Din Wani, Nusrat Batool et al.•ARTICLE•Community Development•2024•Cited by: 4•References: 115

    The article aims to decipher the impacts of community-based tourism on the quality of life of traditional communities using the grounds of social exchange theory and economic exchange theory. The empirical data, collected at random by using a questionnaire survey method from the residents of two rural communities in Sikkim, India, were used for the present study. Exploratory factor analysis and multiple regression analysis were performed to analy…

  • Theory of planned behavior and value-belief norm theory as antecedents of pro-environmental behaviour: Evidence from the local community

    Nusrat Batool, Mehraj Din Wani et al.•ARTICLE•Journal of Human Behavior in the…•2024•Cited by: 10•References: 68

    Native residents are indispensable participants in developing and conserving the natural environment. Specifying the factors that lead to responsible behavior among the local people can help increase sustainability. This paper aims to investigate the pro-environmental behavior among the local residents of the Kashmir region defined by the components of Theory of Planned Behavior (TPB) and Value Belief Norm (VBN) Theory. To analyze the data, Confi…

  • Perceived Impact of Quality of Kashmiri Art and Crafts: An Empirical Study

    Open Access•Zubair Ahmad Dada, Rabia Quisar et al.•ARTICLE•ShodhKosh: Journal of Visual and…•2023

    Kashmir region is known for its handicraft industry all over the world. The purpose of this study is to determine the impact of the quality of Kashmiri handicrafts on satisfaction and repurchasing intention. The present study is descriptive and convenience sampling method was employed. The data was collected at Srinagar the summer capital of Jammu and Kashmir. The structured questionnaire was distributed among 80 tourists. The findings of this st…

  • Developing tourist typology based on environmental concern: An application of the latent class analysis model

    Open Access•Nusrat Batool, Zubair Ahmad Dada et al.•ARTICLE•SN Social Sciences•2022

  • The impact of pilgrim tourism on the bilateral diplomacy of India and Nepal and the mediation effect of people-to-people contact

    Open Access•Zubair Ahmad Dada, Mehraj Din Wani et al.•ARTICLE•Asian Journal of Comparative…•2022•Cited by: 2•References: 12

    The present article aims to analyse the impact of pilgrim tourism on bilateral relations and to identify the mediating effect of people-to-people contact. It further proposes to test the framework empirically in the neighbouring context of India and Nepal. To achieve the objective, random sampling is used, and 380 usable questionnaires are taken for testing the theoretical framework. Structural Equation Modelling (SEM) is used to assess the frame…

  • Building peace through tourism: The analysis of an ongoing Siachen Glacier dispute between India and Pakistan

    Open Access•Mehraj Din Wani, Zubair Ahmad Dada et al.•ARTICLE•Asian Journal of Comparative…•2022•Cited by: 2•References: 8

    The current article aims to analyse the effectiveness of the conversion of the Siachen Glacier into a peace park on India–Pakistan relations. It further investigates how the peace park can build mutual understanding leading to cooperation and peace between the two countries. The article presents the conceptual framework for adequate supervision of the Siachen Glacier jointly by India and Pakistan to mitigate the existing tensions and conflicts th…

  • Theory of planned behavior and value-belief norm theory as antecedents of pro-environmental behaviour: Evidence from the local community

    Nusrat Batool, Mehraj Din Wani et al.•ARTICLE•Journal of Human Behavior in the…•2024•Cited by: 10•References: 68

    Native residents are indispensable participants in developing and conserving the natural environment. Specifying the factors that lead to responsible behavior among the local people can help increase sustainability. This paper aims to investigate the pro-environmental behavior among the local residents of the Kashmir region defined by the components of Theory of Planned Behavior (TPB) and Value Belief Norm (VBN) Theory. To analyze the data, Confi…

  • The impact of community empowerment on sustainable tourism development and the mediation effect of local support: A structural equation Modeling approach

    Mehraj Din Wani, Zubair Ahmad Dada et al.•ARTICLE•Community Development•2024•Cited by: 8•References: 64

    Sustainable development of tourism symbolizes a type of business activity that satisfies the requirements of both the tourists and the receiving communities. The paper aims to unearth the impact of community empowerment on the sustainable tourism development. Further, local support is incorporated as a mediating variable between the relationship of community empowerment and sustainable tourism development. For data collection, an onsite survey me…

  • Community-driven ecotourism in the trans Himalayan region: A sustainable model for cultural and environmental preservation

    Mehraj Din Wani, Zubair Ahmad Dada et al.•ARTICLE•Community Development•2025•Cited by: 4•References: 56

  • Investigating the impact of community-based tourism on the residents’ quality of life and their support for tourism

    Mehraj Din Wani, Nusrat Batool et al.•ARTICLE•Community Development•2024•Cited by: 4•References: 115

    The article aims to decipher the impacts of community-based tourism on the quality of life of traditional communities using the grounds of social exchange theory and economic exchange theory. The empirical data, collected at random by using a questionnaire survey method from the residents of two rural communities in Sikkim, India, were used for the present study. Exploratory factor analysis and multiple regression analysis were performed to analy…

  • The impact of pilgrim tourism on the bilateral diplomacy of India and Nepal and the mediation effect of people-to-people contact

    Open Access•Zubair Ahmad Dada, Mehraj Din Wani et al.•ARTICLE•Asian Journal of Comparative…•2022•Cited by: 2•References: 12

    The present article aims to analyse the impact of pilgrim tourism on bilateral relations and to identify the mediating effect of people-to-people contact. It further proposes to test the framework empirically in the neighbouring context of India and Nepal. To achieve the objective, random sampling is used, and 380 usable questionnaires are taken for testing the theoretical framework. Structural Equation Modelling (SEM) is used to assess the frame…

  • Building peace through tourism: The analysis of an ongoing Siachen Glacier dispute between India and Pakistan

    Open Access•Mehraj Din Wani, Zubair Ahmad Dada et al.•ARTICLE•Asian Journal of Comparative…•2022•Cited by: 2•References: 8

    The current article aims to analyse the effectiveness of the conversion of the Siachen Glacier into a peace park on India–Pakistan relations. It further investigates how the peace park can build mutual understanding leading to cooperation and peace between the two countries. The article presents the conceptual framework for adequate supervision of the Siachen Glacier jointly by India and Pakistan to mitigate the existing tensions and conflicts th…

  • Exploring value co-creation in homestays: Insights from customers and owners

    Open Access•Zubair Ahmad Dada, Reyaz Ahmad Qureshi et al.•ARTICLE•Rural Society•2024•Cited by: 1•References: 9

  • Developing tourist typology based on environmental concern: An application of the latent class analysis model

    Open Access•Nusrat Batool, Zubair Ahmad Dada et al.•ARTICLE•SN Social Sciences•2022

  • The impact of pilgrim tourism on the bilateral diplomacy of India and Nepal and the mediation effect of people-to-people contact

    Open Access•Zubair Ahmad Dada, Mehraj Din Wani et al.•ARTICLE•Asian Journal of Comparative…•2022•Cited by: 2•References: 12

    The present article aims to analyse the impact of pilgrim tourism on bilateral relations and to identify the mediating effect of people-to-people contact. It further proposes to test the framework empirically in the neighbouring context of India and Nepal. To achieve the objective, random sampling is used, and 380 usable questionnaires are taken for testing the theoretical framework. Structural Equation Modelling (SEM) is used to assess the frame…

  • Building peace through tourism: The analysis of an ongoing Siachen Glacier dispute between India and Pakistan

    Open Access•Mehraj Din Wani, Zubair Ahmad Dada et al.•ARTICLE•Asian Journal of Comparative…•2022•Cited by: 2•References: 8

    The current article aims to analyse the effectiveness of the conversion of the Siachen Glacier into a peace park on India–Pakistan relations. It further investigates how the peace park can build mutual understanding leading to cooperation and peace between the two countries. The article presents the conceptual framework for adequate supervision of the Siachen Glacier jointly by India and Pakistan to mitigate the existing tensions and conflicts th…

  • Perceived Impact of Quality of Kashmiri Art and Crafts: An Empirical Study

    Open Access•Zubair Ahmad Dada, Rabia Quisar et al.•ARTICLE•ShodhKosh: Journal of Visual and…•2023

    Kashmir region is known for its handicraft industry all over the world. The purpose of this study is to determine the impact of the quality of Kashmiri handicrafts on satisfaction and repurchasing intention. The present study is descriptive and convenience sampling method was employed. The data was collected at Srinagar the summer capital of Jammu and Kashmir. The structured questionnaire was distributed among 80 tourists. The findings of this st…

  • Can consumption of local food contribute to sustainable tourism? Evidence from the perception of domestic tourists

    Mehraj Din Wani, Zubair Ahmad Dada et al.•ARTICLE•International Journal of…•2024

    The nexus of tourism and sustainability has emerged as a catchphrase in academic literature in recent years. The present study employed an integrated path model to investigate the increasing significance of sustainable tourism, which is attributed, in part, to the penchant of domestic tourists to consume locally sourced food. The investigation additionally ascertains the potential influence of local food products on the various dimensions of sust…

  • Tourists’ attitude and willingness to pay on conservation efforts: Evidence from the west Himalayan eco-tourism sites

    Open Access•Nusrat Batool, Mehraj Din Wani et al.•ARTICLE•Environment Development and…•2024

  • Exploring value co-creation in homestays: Insights from customers and owners

    Open Access•Zubair Ahmad Dada, Reyaz Ahmad Qureshi et al.•ARTICLE•Rural Society•2024•Cited by: 1•References: 9

  • The impact of community empowerment on sustainable tourism development and the mediation effect of local support: A structural equation Modeling approach

    Mehraj Din Wani, Zubair Ahmad Dada et al.•ARTICLE•Community Development•2024•Cited by: 8•References: 64

    Sustainable development of tourism symbolizes a type of business activity that satisfies the requirements of both the tourists and the receiving communities. The paper aims to unearth the impact of community empowerment on the sustainable tourism development. Further, local support is incorporated as a mediating variable between the relationship of community empowerment and sustainable tourism development. For data collection, an onsite survey me…

  • Investigating the impact of community-based tourism on the residents’ quality of life and their support for tourism

    Mehraj Din Wani, Nusrat Batool et al.•ARTICLE•Community Development•2024•Cited by: 4•References: 115

    The article aims to decipher the impacts of community-based tourism on the quality of life of traditional communities using the grounds of social exchange theory and economic exchange theory. The empirical data, collected at random by using a questionnaire survey method from the residents of two rural communities in Sikkim, India, were used for the present study. Exploratory factor analysis and multiple regression analysis were performed to analy…

  • Theory of planned behavior and value-belief norm theory as antecedents of pro-environmental behaviour: Evidence from the local community

    Nusrat Batool, Mehraj Din Wani et al.•ARTICLE•Journal of Human Behavior in the…•2024•Cited by: 10•References: 68

    Native residents are indispensable participants in developing and conserving the natural environment. Specifying the factors that lead to responsible behavior among the local people can help increase sustainability. This paper aims to investigate the pro-environmental behavior among the local residents of the Kashmir region defined by the components of Theory of Planned Behavior (TPB) and Value Belief Norm (VBN) Theory. To analyze the data, Confi…

  • What factors influence consumers’ intention and food waste reduction perceptions in Indian restaurants

    Open Access•Mehraj Din Wani, Zubair Ahmad Dada et al.•ARTICLE•British Food Journal•2025

    Purpose Food waste persists as a critical subject within global academic debates, with consumption identified as the primary stage of loss across both affluent and developing nations. Anchored in the adapted theory of planned behavior, this study examines the multifaceted determinants shaping consumer tendencies to reduce food waste while also exploring the nuanced roles of religious adherence and culinary preferences in influencing both consumer…

  • Community-driven ecotourism in the trans Himalayan region: A sustainable model for cultural and environmental preservation

    Mehraj Din Wani, Zubair Ahmad Dada et al.•ARTICLE•Community Development•2025•Cited by: 4•References: 56

Business (10 works) · Diverse Aspects of Tourism Research (9 works) · Geography (8 works) · Marketing (8 works) · Tourism (8 works) · Political science (7 works) · Economics (5 works) · Psychology (5 works) · Computer Science (4 works) · Ecology (4 works)

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